Michael Wu
Serial entrepreneur since 2015. Over $20m ecommerce sales accumulated. Over $3m annual sales currently.
Founded Page One Formula in 2021. Serving fellow entrepreneurs and SMBs. Building impactful and sustainable growth strategies for brands and businesses.
Best-selling author in ecommerce, marketing, and entrepreneurship.
Hi, I’m Michael Wu. I started Page One Formula as a blog where I talk about online businesses and growth strategies.
Have you ever thought about starting your own business?
Are you already a successful entrepreneur in need of fresh ideas?
If so, look no further. At Page One Formula, we specialize in helping entrepreneurs learn and grow their businesses, regardless of their experience or background.
Our story started back in 2015, when I began selling on Amazon. Let’s take a look at how far we’ve come since then.
My online business journey
Started my digital business adventure back in 2015, I dove into the bustling world of Amazon sales. The landscape was vastly different then, but as the marketplace swelled with new sellers, the competition turned fierce. Rising to the challenge, I launched a fresh brand in 2018, and the growth that followed was nothing short of phenomenal. In just a handful of years, the brand soared, marking the beginning of a thrilling expansion.
Since then, my entrepreneurial spirit has led me to diversify my interests extensively within the digital realm. From eCommerce (beyond Amazon) to the world of publishing, from sharing insights through blogging to online courses and offering agency work, I’ve ventured into a myriad of arenas.
The journey hasn’t been a walk in the park. It’s been an intense marathon of learning, experimenting, and sometimes stumbling. Yet, each step has been invaluable, teaching me the ins and outs of various online business models. This rigorous journey has transformed me into a serial online entrepreneur, with over $20 million in products and services sold under my belt.
My background in the corporate world laid a solid foundation, but it’s been the blend of hard work, relentless learning, and a dash of serendipity that’s propelled me this far. It’s been a wildly exhilarating ride, one that’s taught me the ropes of digital entrepreneurship inside out. And it’s a ride I’m nowhere near ready to get off of. Here’s to the ongoing adventure, to the trials and triumphs that lie ahead, and to the endless possibilities that the online business world has to offer.
Past corporate life
Staying in the corporate world for over a decade gave me a unique opportunity to hone my skills, and those experiences ultimately would be incredibly helpful when I finally decided to go the full-time online entrepreneur route.
Although the two industries are vastly different, some of my skills were transferable, such as my expertise in research, analysis, systems building and methodologies from my consulting days as well as gaining an insider perspective of the capital world from my time as VP at a high tech venture capital.
The networks and knowledge I acquired not only made it much smoother for me to transition into truly working for myself, but also acted as a springboard for the success of my new endeavours by helping me find and secure my niche quicker.
Immigration
Immigrating from Shanghai to Toronto in 2013 was a huge shift in my life. While I was 29 and had a stable job and bright future prospects where I used to live, finding employment in Toronto proved difficult. Despite my adequate qualifications, employers often frowned upon my lack of “local experience” and deemed me “overqualified.” I managed to land the jobs at last, and I really appreciate the people who gave me the opportunities at that time when I needed them most.
It wasn’t easy getting through this part of my life. But it taught me about persistence, which later became my favorite business quote that,
“Nothing in this world can take the place of persistence. Talent won’t; nothing is more common than unsuccessful men with talent. Genius won’t; unrewarded genius is practically a cliché. Education won’t; the world is full of educated fools. Persistence and determination alone are all-powerful.”
Even considering the challenges it presented, immigrating was an unforgettable experience that irrevocably marked my past.
Closing words
As the journey of life goes on, knowledge is something that should be celebrated. Every day, we can pick up something new—and when we share what we learn, we grow. As they say, knowledge is power.
For me, it’s not just about learning. It’s about applying that knowledge, spotting new opportunities, and testing better ways to do things—whether that means improving on what already exists or exploring something brand new. I’ve always been open to whatever helps me grow and create real value for others.
That’s why I originally created this website—to share what I was learning as an entrepreneur.
Over time, as the strategies I used started bringing real, repeatable results, it became clear that others could benefit from not just the knowledge, but also the systems and support behind it.
At Page One Formula
Today, Page One Formula is more than a place for ideas—it’s a team, a system, and a service provider built around helping others grow. We still share knowledge through content, but now we also offer hands-on digital marketing services that reflect what’s been tested and proven in real business settings.
From creating multiple income streams to scaling with teams and systems, everything we offer comes from direct experience. We specialize in SEO, ads, content, Amazon growth, and more, designed for eCommerce brands, local businesses, and enterprises alike.
We believe in giving entrepreneurs the tools, strategies, and guidance they need, because we’ve been in their shoes. Starting something is hard. Scaling is harder. But with the right help, it’s possible, and that’s exactly what we’re here to provide.
If you’re ready to grow smarter, faster, and with clarity – welcome. You’re in the right place.