Shopify stores built for decisions, not just browsing.

We don’t design Shopify stores to “look nice.” We design them so the right product feels obvious, the next step feels easy, and the customer feels confident.

If someone can’t tell what you sell in 5 seconds, we rebuild the hero until they can.

No pressure. We’ll tell you the truth even if it means we’re not the right partner.

Decision sections • Theme‑safe builds • Conversion copywriting • Rewards & referrals • Product‑page intrigue • Fast storefronts •

What “conversion-first Shopify” actually means (3 quick examples)

Pickleball paddles

Boring: a grid of paddles + carbon fiber model numbers. Better: a skill‑level selector that recommends the right paddle and labels choices by outcome (Control / Power / All‑Around).

Hardware & parts

Boring: 50 products in a grid and hope they figure it out. Better: a 3‑question finder (sometimes AI‑assisted) that routes shoppers to the right part or bundle — with fewer wrong purchases.

Pet supplies

Boring: generic benefits and “works great” reviews. Better:“pet‑parent clarity” copy — sometimes even a pet POV line that makes meaning instant (safe, durable, actually used).

Good sections without context don’t sell. Strategy gives sections a job.

Most Shopify builds show products. We help people choose.

We’re not here to make your store “look premium.” We’re here to make it feel easy to buy from.

Factor
Our Approach
Typical Build
$ Starting point
Conversion context first (traffic sources, objections, offers, product psychology)
Theme first, visuals first
Store structure
Decision-making sections (finders, guided bundles, comparisons)
Category grid → product grid → hope
Theme & customization
Choose a theme based on the sections we need, then customize within it Shopify Theme Section Types (3)
Heavy custom work that becomes fragile later
Copywriting
Outcome-led, scannable copy + micro‑reassurance at the moment of doubt Shopify Instructions (1)
Generic product descriptions
Retention built‑in
Rewards/referrals + email capture planned from day one
“We’ll add that later”

A Shopify build you can actually grow with

We’ll recommend the lightest plan that can realistically move conversion — based on your catalog, margins, and how people discover you.

Theme Conversion Build (most common)

  • Theme selection based on required section types (so customization stays clean)
  • Homepage + collection + product page conversion layout
  • Core “decision” sections installed

One time setup cost

$1,800

Monthly, starting at

$2,400

For pricing: email us or chat live. Every store has a different catalog and complexity.

See What’s Included in Your $2,400 Plan

Conversion + Retention Build

  • Everything in Theme Conversion Build
  • Rewards & referral system setup
  • Email capture placements + lifecycle-ready layout

Campaign Optimization by a Leading PPC Agency

As your PPC agency, we provide ongoing optimizations—bid adjustments, creative testing, and performance reviews—to maximize results. Our approach covers all channels, including inbound marketing and content marketing services, ensuring your campaigns deliver real ROI.

Clear, Actionable Reporting from the Best Digital Marketing Agency

You’ll receive transparent, actionable reports from your performance marketing experts. We break down every campaign—google ads agency, email marketing agency, or facebook ads agency—so you always know how your business is growing. Get data-driven insights whether you’re a local business or seeking a digital marketing agency near me.

Simple pricing. Clear expectations.

We’ll look at your account first, then recommend the lightest plan that can actually work.

Monthly Retainer (Foundation + Management)

  • Account structure + ongoing optimization
  • Weekly reporting (what changed + why)
  • Clean tracking + conversion QA
  • Shared ClickUp visibility

Growth Incentive (Optional)

  • Only after tracking is reliable
  • Based on agreed improvement targets
  • Built to align incentives (we win when you win)

We’ll look at your account first, then recommend the lightest plan that can actually work.

What you’ll receive in the first 30 days

PPC & Tracking Clean‑Up

Campaign Restructure (if needed)

Testing Plan + Creative Direction

What the first 8 weeks usually looks like

Week 1–2

Week 1–2

Week 1–2

Week 1–2

What you’ll get (the parts that actually move sales)

1. Conversion Blueprint (what to say, where to say it, and why)
2. Decision‐Making Sections (quiz/finder, comparisons, guided bundles)
3. Product‐Page “Intrigue” Block (the section under the buy area that answers “why this?”)

Week 1

Digital Marketing
Strategy

Week 2

Digital Marketing
Solutions

Week 3

Digital Ads

Ongoing

Digital Ad
Optimization

Months 2-3

Growth Marketing

Week 1–2

Achieve Inbound Marketing Success in 8 Weeks

Week 1-2

We collect context (so the sections actually do something).

Popular Shopify sections without context don’t improve sales. We start by understanding why people hesitate.

  • Learn your brand, catalog, differentiation, and competitors
  • Pull conversion clues from multiple channels (traffic sources, customer questions, reviews, ads)
  • Choose a theme based on the section types we’ll need (hero, image+text, collage, timeline, FAQ, etc.)
    Shopify Theme Section Types (3)
  • Set the “5‑second test” goal for the hero and messaging clarity
    Shopify Instructions (1)

If we can’t explain your product simply, we won’t design anything yet.

WEEK 2 – 4

We build the “decision system.”

This is where your store stops being a grid and starts guiding buyers.

  • Build key decision sections (selector/quiz, comparisons, bundles)
  • Write conversion-friendly copy (outcomes > features, scannable, calm)
    Shopify Instructions (1)
  • Install rewards/referrals (if included) + clean email capture placements
  • Make product pages feel easier: trust, answers, and intrigue right under the buy area

Everything stays editable inside your theme — so you’re not stuck later.

Months 2 & 3

We improve what’s real (not what’s trendy).

After launch, we watch where customers hesitate — then refine the exact section that’s causing friction.

  • Tighten messaging based on real behavior (heatmaps, click paths, support questions)
  • Improve decision sections (questions, routing, labels, bundles)
  • Add smart automation where it helps (AI-assisted clustering of objections, review themes, or navigation)
  • Keep the storefront fast and smooth as you add products

Optimization should feel calm — not endless.

10 years in business allowed us to perfect marketing strategies

Setsail

Eric Hu

CEO at SentimenTrader

★★★★★
We've been using Setsail's services for 2 years. They are creative and fast responsive. Thanks for their support!
Setsail

Theodora Jean

Founder at ColdWater

★★★★★
We are beyond thrilled with our website and marketing support. The team brought our vision to life with great attention to detail.
Setsail

Jack Hundial

City Councillor, City of Surrey

★★★★★
I reached out to Setsail in 2018 for a political campaign. The results of their work, analysis and dedication helped make my campaign a success.
Setsail

Eric Hu

CEO at SentimenTrader

★★★★★
We've been using Setsail's services for 2 years. They are creative and fast responsive. Thanks for their support!
Setsail

Theodora Jean

Founder at ColdWater

★★★★★
We are beyond thrilled with our website and marketing support. The team brought our vision to life with great attention to detail.
Setsail

Jack Hundial

City Councillor, City of Surrey

★★★★★
I reached out to Setsail in 2018 for a political campaign. The results of their work, analysis and dedication helped make my campaign a success.

Common doubts before investing in a Shopify store

Real questions we hear from smart founders — answered gently.

We’re theme-first on purpose. We choose a theme based on the section types you need, then customize within it — so the store stays clean and maintainable.

Clarity, decision support, and proof. The goal is confidence — not pressure. (That’s why we use scannable sections instead of text walls.)

Then decision-making matters even more. We’ll guide shoppers with finders, collections that make sense, and comparison helpers — not endless grids.

Yes. We’ll start by understanding how people choose in your category (what they compare, what they fear, what they need to see to trust).

Fast — but only after direction is clear. Most timelines depend on assets, catalog complexity, and approvals. Our system keeps it moving once the blueprint is set.

Yes. Email {Email} with your URL + 2 competitor links. We’ll reply with the clearest next step we can.

Get in Touch

Still have a question in mind? We're in Vancouver – Come by in person or let's chat over Google Meets!

If you’re here because you want your website to make you money — but you’re not sure what’s missing...

Send us your website + ads info. We’ll review it, then book a short call to share the truth (no
pressure, no pitchy vibe).

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Let’s Get Started!

Ready to transform your marketing with proven results? After 10 years of running ads, our transparent approach delivers clear outcomes without the guesswork.

 
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