Wix vs. Squarespace: Decoding the Ultimate Website Builder Battle

In today’s digital world, having a visually appealing and easy-to-navigate website is essential for establishing your online presence. As you explore the world of website building and hosting companies, two platforms consistently stand out—Wix and SquareSpace. Both platforms offer unique features, but which is best suited for your specific needs?

Wix provides users with a simple drag-and-drop interface, making it an ideal choice if you want to create a personalized website with minimal technical expertise quickly. On the other hand, Squarespace is known for its sleek, professional templates and sophisticated design tools, catering to those who need a polished and refined look for their website.

Your target demographic, website goals, and technical capabilities should all be considered as you weigh the advantages and disadvantages of Wix vs. Squarespace. When you’re done reading, you’ll know more about which platform is best for you and be one step closer to establishing your ideal website.

Pricing Showdown: Wix Vs. Squarespace Plans

Wix vs. Squarespace: Website builder pricing plans

Regarding pricing, both Wix and Squarespace offer multiple plans to fit your needs. Below is a quick comparison of their plans:

Plan Type



Free Plan



Starting Paid Plan

$16/month (Combo – For personal use)

$16/month (Personal)

E-commerce Plan

From $27/month

From $27/month

As you can see, the Wix website offers a free plan with limited features, while Squarespace’s basic plan starts at a slightly lower cost.

Critical Differences Between Wix and Squarespace Pricing

A few key differences are worth noting when comparing Wix and Squarespace’s pricing plans. One significant aspect is:

  • Storage: Squarespace offers unlimited storage, while Wix offers a maximum of 50GB storage with unlimited bandwidth
  • E-commerce features: Squarespace’s Commerce plans offer more advanced eCommerce tools & features than Wix’s business plans.

Consider these factors while selecting the best plan for your needs and budget.

Design and Flexibility: Unleash Your Creativity

The battle between Wix and Squarespace is not just about which platform is better but which can unlock your creativity to the fullest.

Design and flexibility are crucial components of any successful website, and each platform offers unique features that can help you achieve your vision. Join us as we delve into the design and flexibility features of Wix and Squarespace and help you make an informed decision for your website needs.

Drag-And-Drop Editor: Build Without Code

With intuitive drag-and-drop editors, both Wix and Squarespace make website building accessible to those without coding knowledge. Wix offers greater flexibility in positioning elements, allowing for more creative freedom, while Squarespace’s grid-based design emphasizes clean aesthetics.

Understanding these differences can help you choose the website builder that best suits your design and flexibility needs.

Templates: An Abundance of Choices

Wix offers over 800+ stylish templates to start your website creation journey, and Squarespace has a smaller yet refined template selection of 100+. You can find templates for various industries on both platforms, so explore and pick the one that aligns with your brand vision.

Switching Templates Made Easy

Wix allows you to switch templates but requires rebuilding your content from scratch. On the other hand, Squarespace enables template switching without losing any content. Consider your future needs for design updates when choosing between the two platforms.

Wix ‘Editor X’ — a way to build responsive websites

Editor X is Wix’s advanced website builder, designed for professionals and agencies. It offers responsive web design, CSS grids, flex layouter, and other advanced design features. While not providing an equivalent to Editor X, Squarespace maintains mobile-friendliness across its templates.

Design Flexibility: Who Offers More Creative Control?

Wix provides greater design flexibility with a variety of tools and features for customization. Squarespace offers lesser control but ensures a balanced, professional look for your site. Evaluate the importance of design freedom for your project before making a choice.

Features and Tools: Empower Your Site

Your website’s success depends on the features and tools it offers. From SEO optimization to e-commerce capabilities, the right features and tools can make or break your online presence. Explore how the right mix of features and tools can empower your site and help you achieve your goals.

Business Features: A Head-To-Head Match

When choosing between Wix and Squarespace for your business website, it’s essential to consider their features. Wix offers a comprehensive selection of built-in tools like appointment scheduling and event management. Squarespace, on the contrary, shines with its sleek templates and polished design options.

Ecommerce Showdown: Wix Store Vs. Squarespace Commerce

Both Wix and Squarespace provide ecommerce solutions but differ in their offerings. Wix Online Store is more beginner-friendly with its drag-and-drop functionality, while Squarespace Commerce focuses on advanced design options and inventory management tools. Consider your proficiency and needs before selecting a platform.

Selling Tools Comparison

Wix offers a payment gateway for credit cards, marketing features, and real-time shipping estimates for a seamless ecommerce experience. Squarespace provides abandoned cart recovery, customizable promotional banners, and in-depth analytics. Choose the platform that best aligns with your business objectives.

Types of Products You Can Sell

Both platforms enable you to sell physical, digital, and service-based products. Wix allows for single and multiple-item downloads for digital products, whereas Squarespace streamlines the process with an automatically generated download link. Evaluate your product offerings to determine the best fit.

Point of Sale Functionality

Squarespace integrates with Square to offer in-person sales options. At the same time, Wix pre-installed enables you to manage a single product catalog, sales, payments, analytics, and more.

Dropshipping in Wix Vs. Squarespace

Wix supports dropshipping through third-party integrations like Modalyst and Spocket, while Squarespace uses Printful and Spocket for dropshipping and ShipBob for fulfillment services.

Both platforms offer various products and suppliers, so assess the differences in shipping, pricing, and available product offerings to determine the best option.

Multilingual Sites: Reach a Wider Audience

Wix’s built-in multilingual feature allows you to create a site in different languages for a global audience. Squarespace requires third-party integrations like Weglot for multilingual options. Decide which solution best suits your localization needs.

SEO Capabilities and Features: Attract More Traffic

Wix and Squarespace provide essential SEO tools to improve your site’s visibility. However, Wix offers a more comprehensive SEO Wiz tool with personalized recommendations and performance tracking. Squarespace relies on built-in SEO settings, which do not require custom code or search for plugins.

Blogging: Which Platform Is Better for Posting Online?

Wix offers a versatile blogging platform with features like tagging, standard scheduling, easy social media sharing, and category functionality.

Unlike Wix, Squarespace provides a clean blogging interface with features such as post tagging, scheduling options, comment moderation, and drafts. It also allows multiple authors on a post.

Determine which option best supports your content creation goals.

APPs and Integrations: Expand Your Site’s Functionality

APPs and integrations can take your website’s functionality to the next level. From social media integrations to marketing automation tools, the right apps and integrations can help you engage your audience and streamline your business processes. This section explores how to expand your site’s functionality with the Wix and Squarespace apps and integrations.

Wix’s APP Market: Are You Ready to Explore?

As you build, your website provides a versatile APP Store with various tools and integrations to enhance functionality. You’ll find over 300 popular web apps ranging from e-commerce, blogging, and social media, to bookings and communications. Many apps are free, while others offer paid upgrades for advanced features.

Adding apps to your Wix site is as simple as dragging and dropping them onto your web pages. To add apps from the Wix App Market to your site, select the App Market tab in your dashboard. Or select Add Apps in the Editor or App Market in Editor X to access the App Market.

Some popular choices include Wix Bookings, Wix Forms, Dropboard, Multi orders, Synder Insights, Wix Pro Gallery, Wix site search, and Wix Online Programs.

Squarespace Extensions & App: Enhance Your Site Through Add-Ons

Similarly, Squarespace offers a smaller selection of built-in extensions and a Squarespace app for mobile devices that you can integrate to elevate your website’s functionality.

While the range of options might be narrower than Wix, Squarespace’s add-ons cater to essential website needs, such as e-commerce, SEO, social media, and analytics.

Additionally, Squarespace ensures that these integrations are fully compatible and optimized for its platform. A few noteworthy add-ons include Dext to standardize, simplify, and streamline your digital sales accounting and Candid Wholesale to effectively manage to purchase, sell, and pay for wholesale.

Importing and Exporting Content

Moving content between platforms is crucial, and both Wix and Squarespace provide means for importing and exporting your site’s elements. If you switch to Wix, it is simple to transfer your blog posts and webpages from other platforms like WordPress and Blogger manually.

Squarespace allows you to export most of your content in a WordPress-friendly format, making it convenient to move from Squarespace to a different platform. Squarespace supports content import from Blogger, Tumblr, and WordPress. Remember, some Squarespace-specific features may not be transferable.

Ease of Use: Get Your Website Up and Running

When building a website, ease of use is crucial for saving time and avoiding frustration. Both Wix and Squarespace have considered this in their platforms, and let’s dive into their respective page editors and user-friendly approaches.

Wix Page Editor

The Wix Page Editor uses a user-friendly drag-and-drop interface, allowing you to create a custom and unique layout for your website without needing any coding knowledge. Its intuitive system lets you easily add or modify elements, such as:

  • Text boxes
  • Images
  • Videos
  • Buttons

Thus, even for someone new to website building, the Wix Editor is easy to pick up and experiment with creatively.

Squarespace’s User-Friendly Approach

Similarly, Squarespace offers a user-friendly website-building experience with its block-based approach. Each block acts as a container for content and can be easily arranged on the page. Some examples of blocks include:

  • Text Blocks
  • Image Blocks
  • Video Blocks
  • Gallery Blocks

This structured approach allows you to create visually appealing websites without the hassle of coding or design experience, making it easy for beginners to get their websites up and running quickly.

Support: Get the Help You Need

In this section, we’ll compare the support features of Wix and Squarespace to help you understand the resources available when you need assistance.

Wix and Squarespace Support Response Times

Regarding response times, Wix offers phone support and responds to social media & email queries within 24 hours. There’s also a live chat feature to request support through a built-in live chat.

Squarespace, on the contrary, provides 24/7 email support and social media, with response times usually within 24 hours. They also offer live chat support, available Monday through Friday from 5.30 AM to 8 PM Eastern Time. However, there is no phone support.

Types of Support Offered by Both Platforms

Wix and Squarespace provide various resources to address your concerns and guide you through your website-building experience. Some common support types include:

  • Knowledge Base: Both platforms have comprehensive, searchable knowledge bases with articles and tutorials to help you find answers to common questions.
  • Video Tutorials: Besides written content, Wix and Squarespace offer tutorials that cover essential topics and valuable tips for building your website. These videos cater to different skill levels, ensuring you can find the proper guidance for your needs.
  • Live Webinars: Squarespace occasionally hosts live webinars that cover various aspects of their platform, while Wix provides access to Wix Academy, which offers free educational resources for users.

While both Wix and Squarespace have unique ways of providing support, assessing which platforms’ resources and response times align best with your preferences and website-building requirements is essential. This way, you can make an informed decision and ensure a smooth website-building experience.

Finding the Best Fit: Wix and Squarespace for Different Websites

Choosing between Wix and Squarespace can be challenging, but understanding each platform’s strengths will help you find the perfect fit for your website needs. Both platforms offer many features and capabilities, but some aspects may be more appealing depending on your expertise and desired website appearance.

Let’s dive into the unique advantages of Wix and Squarespace for different types of websites.

Wix: The Expert Features Champion

Wix thrives at providing advanced features for users who desire complete customization control. If you’re a web designer or developer craving ultimate flexibility, Wix’s robust website builders allow you to easily create unique and intricate website designs.

Among Wix’s standout features are the following:

  • Wix ADI: A powerful artificial design intelligence system.
  • Wix Editor: An intuitive drag-and-drop interface.
  • Wix Code: A fully-equipped tool for custom coding.

Wix is ideal for those not afraid to dive into a fully customizable experience and tailor their website to specifications.

Squarespace: The Go-To Choice for Good-Looking and Valued Websites

Squarespace site is a go-to choice for users seeking stunning, professional designs without a steep learning curve. If you prioritize creating a visually appealing website in a user-friendly environment, Squarespace excels at offering beautiful, modern templates right at your fingertips.

Some highlights of Squarespace include:

  • Responsive Templates: A collection of design-driven, mobile-friendly themes.
  • Style Editor: A user-friendly customization tool for style adjustments.
  • Commerce Integration: Seamless online store functionality.

Squarespace’s appeal lies in its simplicity and elegance, perfect for users with little to no web design experience who still want a fantastic, professional-looking website.


In deciding between Wix and Squarespace, consider your specific needs and preferences. Wix templates offer extensive selection and greater design flexibility, while Squarespace provides a cleaner, more minimalistic design aesthetic.

Take into account your technical skills when making your choice. Wix’s drag-and-drop interface allows for ease of use, whereas Squarespace relies more on preset blocks and layouts, which can be more challenging for beginners.

Also, consider your long-term plans and budget. Squarespace typically costs more but offers better basic SEO, blogging, and eCommerce features. It might be better if you plan to scale your business or grow your online presence over time.

Regarding customer support, both platforms provide adequate service, but Wix has a more extensive knowledge base and offers phone support, while Squarespace focuses on live chat and email support.

  • Wix: More templates, easy-to-use builder, extensive knowledge base
  • Squarespace: Minimalistic design, better SEO, built-in ecommerce

Ultimately, your choice is personal preference and which platform better aligns with your unique requirements. Try out both Wix and Squarespace to get a feel for their interfaces and features before making a final decision.

Frequently Asked Questions (FAQs)

Q. Which is cheaper: Squarespace or Wix?

A: Both Wix and Squarespace offer a range of pricing plans to suit various needs. Wix and Squarespace pricing starts at $16 monthly for their basic plan, while other pricings vary depending on the plan.

Overall, pricing will vary depending on the features required for your specific project.

Q. Are Wix’s marketing tools worth trying for yourself?

A: Wix boasts a range of marketing tools aimed at helping you grow your online presence. These tools include search engine optimization tools, email marketing, and social media integration. If you want to expand your reach and develop your audience, it could be worth exploring Wix’s marketing tools for your website.

Q. How do Wix and Squarespace compare in terms of ease of use?

A: Wix and Squarespace prioritize user-friendliness, featuring intuitive drag-and-drop editors for creating and customizing websites. However, Wix is known for offering greater creative freedom, while Squarespace is praised for its streamlined and organized templates.

Your choice may be influenced by whether you value structure more than customization.

Q. Can I switch between Wix and Squarespace templates easily?

A: Switching templates within the same platform is simple with both Wix and Squarespace. However, transferring your website from one platform to another can be more challenging. It will likely require manual work, such as recreating pages and transferring content since the templates are not cross-compatible.

Q. Which platform offers better value for money: Wix or Squarespace?

A: Value for money is subjective and largely depends on your individual needs and priorities. If you’re looking for a pocket-friendly option with a wide range of features, Wix may be more suitable.

However, if you require sleek, professional-looking templates and don’t mind investing a little more, Squarespace could be your better choice.

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