You’re likely familiar with choosing the right platform for your online store. WooCommerce pricing is a critical aspect to consider, as it affects your overall costs and revenue. In this article, we’ll guide you through the main factors influencing WooCommerce pricing, helping you make an informed decision for your business.
WooCommerce is a popular, open-source eCommerce platform that seamlessly integrates your ecommerce website with WordPress. While the basic plugin is free, you may need to invest in additional features to optimize your store. Extensions, themes, hosting, and maintenance contribute to your expenses, so you must know the potential costs upfront.
When evaluating WooCommerce pricing, you should also consider the long-term scalability and flexibility it offers. Remember that as your ecommerce store grows, you may need more powerful tools and resources to support your success. Breaking down your options and understanding the associated costs will help you plan strategically for your eCommerce business.
Initial Setup Costs for WooCommerce
To make this article more understandable, we will provide an example. We are going to build our imaginative store and add up all the necessary expenses involved along the way. We will provide you with a monthly and yearly fee at the end of the article.
Mind you, this example will be very basic, but it should be able to give you an idea of how much running your online business can cost.
When starting an online store using WooCommerce, there are a few key costs to consider.
Cost #1: WooCommerce Setup and Web Hosting
Setting up WooCommerce requires web hosting. You’ll need to choose a reliable hosting provider that meets your budget and performance needs.
Not all hosting providers are created equal. Evaluate your options based on pricing, features, security, and customer support. Be aware that hosting providers often offer low introductory prices, but renewal costs can be significantly higher. Make sure to factor this into your budget.
When you select a hosting provider, you must register a domain name. Some providers offer free domain registration for the first year. If your desired domain is registered, you may need to purchase it from the current owner or choose a different name.
Bluehost is an affordable choice for WooCommerce hosting. Their plans include one-click WooCommerce installation and free SSL certificates.
Their pricing starts from $9.95 to $12.95.
Siteground also offers a similar service as Bluehost. It also offers a web hosting service specifically for Woocommerce.
The pricing starts from $3.99 to $10.69 per month.
Another hosting service that also provides a specific hosting service for Woocommerce is GoDaddy.
The pricing starts from $20.99. However, there are also certain prices for WordPress website, which cost lower than that.
For our imaginative online store, let’s choose Bluehost’s cheapest plan, which costs $9.95.
Cost #2: WooCommerce Website Theme
A website theme dictates the appearance of your online store. You’ll need to choose between a free theme and paid theme. Free themes can save money, but paid themes often offer additional features, customization options, and ongoing support.
Your decision to invest in a paid theme depends on your budget and desired functionality. The range of price of the themes available starts from $0 all the way to $100 per year. The higher the price, the more distinctive and eye-catching the theme is.
Let’s say we find a theme for our online store that costs $60 annually. This means it’s going to cost us $5 a month. So far, we have a total expense of $14.95 (per month).
Running Costs for Your WooCommerce Store
Running the store itself will involve some fees. The fees mainly originate from the number of plugins you choose to have on your store. Of course, there’s always the option of not purchasing any of these plugins.
However, do keep in mind that these plugins are generally very helpful.
Your business experience will only become easier if you choose some plugins to help you ease some processes in your business.
These plugins bill you yearly. If you take a look at the categories of plugins in Woocommerce, you can see there are a lot of categories:
This category is all about how customers are eased with payment convenience. It even has more subcategories, which are:
- Processors and gateways
- Wallets and buy now pay later
- Subscriptions and recurring payments
- In-person payments
- Fraud prevention
- Crypto payments
Each subcategory has its kinds of plugins to choose from, and some plugins even have multiple functions. Thus, it’s best that you pay attention to each plugin description to see which best suits your needs.
For our imaginary store, let’s opt to choose several plugins with several functionalities, which are:
- Woocommerce payments by Woocommerce which work for all functionalities except subscriptions and crypto payments (free)
- Stripe by Woocommerce for subscription (free)
Shipping, Delivery, and Fulfillment
Woocommerce also covers you in terms of shipping, delivery, and fulfillment. This category, once again, consists of several more subcategories. They are:
- Delivery options and enhancements
- Fulfillment and dropshipping
- Inventory and order management
- Label printing
- Shipping rates at checkout
Conversion has more subcategories for you to choose from. They are:
- Customer feedback
- Recovering orders
- Rewards and loyalty
- Store alerts
- Upsells and cross-sells
Enhance your store’s visibility with marketing plugins tailored for WooCommerce. Marketing plugins themselves are categorized into multiple categories. There are the advertising, automation, CRM, reporting and analytics, sales channel, SEO and SEM, social, and email.
This category is divided into more subcategories:
- Customer accounts
- Live chat
- Managing customers
- Post-purchase services
This one has the highest number of categories so far, which include:
- Additional purchases
- Bookings and appointments
- Order options
- Product display
- Product options
- Product variations
Store Content and Customizations
The subcategories of this category are as follows:
- Cart and checkout features
- International and localization
- Product images and media
- Search and navigation
- Store page enhancements
This plugin category also has a lot of subcategories, which are:
- Business insight
- Import and export
- Merchant financing
- Order management
- Policy and security
- Sales tax and duties
- Admin and notifications
- Point of sales
A lot of these plugins cost quite a fortune, starting from around $59 yearly all the way to $299. However, there are also free plugins, which, of course, come with some limiting features. It’s up to you to choose some plugins or have some areas of your business worked by yourself.
To give you an example of our imaginary store, let’s say that we’ve bought plugins for several areas: marketing, customer service, merchandising, and payments. The plugins are:
- Local Pickup Plus by Skyverge for delivery options ($99 a year).
- Advertising, namely Google Product Feed by Ademti Software ($79 a year)
- Email marketing, namely Automatewoo by Woocommerce ($120 a year)
- SEO, namely WooCommerce SEO by WordLift ($79 a year)
- Whatsapp Chat for Woocommerce by FmeAddons ($49 a year)
- Wholesale For WooCommerce by WPExperts ($99 a year)
- Stripe by Woocommerce for subscription (free)
In total, we have a total of $522 a year of expenses, or $43.5 a month. Add that with the previous expenses for hosting providers and web themes; we have $701.4 yearly or $58.45 monthly fees.
Understanding WooCommerce Payments Pricing
As an e-commerce business owner, it’s important to understand how WooCommerce Payments pricing works to make informed decisions for your online store. This section will explore the key aspects of WooCommerce Payments pricing and discuss some alternatives.
How WooCommerce Payments Pricing Works
WooCommerce Payments operates on a pay-as-you-go pricing model, meaning you only pay for processed transactions. The standard rate is 2.9% + 30¢ for domestic transactions and 3.9% + 30¢ for cross-border transactions. This pricing includes all features like fraud protection and dispute resolution.
As your store grows and processes more transactions, you can benefit from lower processing fees. Processing fees may reduce as your transaction volume increases, allowing you to save more as your business grows.
There are no monthly fees, setup fees, or hidden costs associated with WooCommerce Payments. Your main focus should be on the per-transaction fees and any variations applicable based on your transaction volume and location.
For our imaginary store, let’s say that we’ve gathered 100 domestic sales within a month, gathering up to $2000. Roughly divided, each sale is worth $20. For every sale, the seller is charged $0.88. There are 100 sales, which means, in total, the seller has been charged $88.
Alternatives to Consider
If you’re interested in exploring other payment gateway options besides WooCommerce Payments, consider these popular alternatives:
- Stripe: A popular global online payment processor with similar rates to WooCommerce Payments, offering seamless integration with WooCommerce.
- PayPal: A widely recognized and trusted payment gateway with options like PayPal Standard, Express, and PayPal Pro, each with different pricing structures.
- Authorize.Net: A reliable and secure payment gateway with a monthly fee and a per-transaction fee, suitable for businesses of various sizes.
When comparing payment gateway options, consider transaction fees, available payment methods, customer support, and ease of integration with WooCommerce. Each provider offers unique features, so be sure to weigh the pros and cons before making your decision.
Regarding WooCommerce pricing, it is essential to understand the factors that can influence your overall costs. By carefully considering your hosting, theme, plugins, and support expenses, you can make an informed decision that best suits your business needs.
Don’t forget to compare various pricing options and service providers before making a final decision. It is always a good idea to read reviews and seek advice from fellow e-commerce entrepreneurs to find the best solution for your specific situation.
As for our beloved imaginary store, all the expenses mentioned above will cost the seller $146.5 per month just to keep things running. Multiply that by 12, and you will have a total yearly expense of $1757.4.
This yearly expense includes web hosting, theme, plugins, and transaction fees. If we used the previous examples of sales made within a month, that’s $24000 worth of sales. The yearly expense seems minuscule if compared with the profit made, but of course, there will always be other fees outside of our radar.
For example, there are fees for production, tax, transport, marketing, and more. So take this example of running Woocommerce cost with a grain of salt.
Remember, a successful online store is not only about attractive pricing but also about providing an excellent customer experience. Keep your focus on delivering quality products and services to your customers, and the right WooCommerce pricing strategy will help you maximize your profits and grow your online business. Good luck!
Frequently Asked Questions
Can I start my WooCommerce store with a minimal budget?
Yes, you can start your WooCommerce store on a minimal budget. The WooCommerce plugin is free and can be installed on your WordPress site. You may need to consider additional costs, such as hosting and domain registration, but there are affordable options available for those components as well.
Are there any hidden costs I should be aware of when using WooCommerce?
While the WooCommerce site itself is free, there can be additional costs as you grow your store. These may include premium plugins, themes, and extensions to enhance functionality. Be sure to research and budget for these components to avoid unexpected expenses.
How do WooCommerce’s costs compare to other ecommerce platforms?
WooCommerce’s costs are generally lower than other ecommerce platforms, primarily because the core plugin is free. However, as your store grows, you may incur expenses for premium features, services, and hosting. Overall, WooCommerce offers a cost-effective solution for ecommerce businesses of all sizes.
Can I switch my WooCommerce hosting provider later if I find a better option?
Yes, you can switch your WooCommerce hosting provider if you find a better option. It’s important to keep backups of your store and choose a new hosting provider that meets your needs, ensuring a smooth transition and minimal downtime for your ecommerce site or business.
Are there any free alternatives to paid WooCommerce plugins and themes?
There are numerous free alternatives to paid WooCommerce plugins and themes, but their functionality and quality may vary. It’s essential to evaluate each free option to ensure it meets your requirements and doesn’t compromise your store’s performance or user experience.