Are you interested in selling your products on Target? If so, you’ve come to the right place. Selling on Target is a fantastic opportunity to grow your business and connect with millions of retail buyers.
One of the most well-known retail chains in the US, Target provides its consumers with a variety of goods and services, including groceries, apparel, home goods, electronics, and more.
Millions of consumers countrywide have access to the internet retailer’s approximately 1,600 physical locations.
Target provides a straightforward and easy selling process. To post products to the marketplace with proper descriptions, photos, prices, and other vital information.
Third party sellers must first create an account, register as a seller, set up their store profile, and create an account. They can advertise their store through additional marketing techniques or social media platforms.
Target Plus: What is It?
Target Plus is the brand of Target’s online marketplace for small businesses, which went live in February 2019. This puts suppliers under a more rigorous vetting process.
The rigorous screening will let you join an exclusive, hand-selected community of Target stores or big box stores if you sell on Target Plus. This allows you to reach a huge internet audience without competing with other vendors as you would on Walmart or Amazon.
Who is Eligible to Sell on Target Plus?
Any third party retailers wishing to increase their audience can join Target Plus, including brand owners, independent sellers, and companies. Before selling on the site, sellers must satisfy several requirements, reach Target’s merchandising contact, and receive Target’s approval.
Target’s Supplier Diversity Programs
Target also collaborates with different suppliers and producers as part of its Supplier Diversity Program.
By collaborating with minority-, woman-, and veteran-owned firms, this project supports the development of a more inclusive and varied marketplace.
Dropshipping on Target
Target dropshipping is a great approach to expanding your consumer base and boosting sales. Any product you sell on online channels can be set up for dropshipping at affordable prices, enabling you to grow your business without having to buy more inventory.
The supplier will ship straight to clients when orders are placed. This contributes to cost-cutting and increased productivity, which boosts your profitability.
Target’s Dropshipping Requirements
Before you can start dropshipping on Target, a few requirements must be met. Some of them are the following:
Include correct product descriptions, photos, prices, shipping information, and other relevant details while setting up your store profile. Make sure to read Target’s rules, meet certain social compliance standards, and eligibility requirements.
3. Upload Your Products
As a Target supplier, upload your products to the marketplace with accurate product descriptions, photos, prices, shipping information, and other pertinent details.
This will make it simpler for potential customers to buy from you by assisting them in understanding what you have to offer.
4. Promote Your Store
Start marketing your business on numerous platforms, such as social media or through SEO and PPC advertising, as soon as it is set up and operational on Target. You can also employ email marketing techniques to contact present or future clients.
5. Manage Your Sales
Real-time order tracking and effective customer support management. Ensure that every order is filled within 24 hours and that every shipment has tracking information.
Tips to Sell on Target
When it comes to selling on Target, some tips and tricks can help you succeed with your purchase orders. Here are a few key points to keep in mind:
Prepare Your Business Documents
You’ll need to have the following documentation to be approved as a seller on Target:
Valid government-issued ID or business license
Proof of address
Tax registration documents
Bank account information (Routing and account numbers)
Business registration
Set Up Electronic Funds Transfer (EFT)
Also, you must set up an EFT account with Target. You’ll be able to use this to get payments from clients straight into your bank account, providing you with more control and security over your money.
Use the Best-in-class Specialty Tools
Target offers its vendors the top-notch specialized tools they need to run their businesses. They include order administration and fulfillment, customer service, analytics and reporting, promotional activities, and more. These tools are all made to simplify your small business operations while generating more revenue.
Get Business Insurance
While selling on Target, it’s a smart idea to have business insurance. This will shield your small business from potential losses from unforeseen events like product damage or client conflicts.
Anticapate the Need for Increased Volume
You should plan for a requirement for more volume when you begin selling on Target. This implies that to fulfill orders, you might require extra personnel and a dedicated resource. Prepare for this in advance so your company is ready for any potential rise in demand.
Set Up Return Policies
For customers to know exactly what to expect from you if they are dissatisfied with their purchase, you will also need to set up return policies. This will gradually increase consumer loyalty and help you gain their trust.
Set Up EDI
Setting up Electronic Data Interchange (EDI) with Target is also crucial. Selling on Target requires EDI, an electronic business document exchange between organizations. Your business processes will become more accurate and efficient as a result of this.
Improve Your Brand’s Visibility
By utilizing Target advertisements or other marketing techniques, you should concentrate on increasing the visibility of your business. More sales will occur from this as it will assist in promoting your company and its goods.
Use Social Media to Your Advantage
You should also use social media and other sales channels to promote your company and products. This is a great way to get the word out about your store even with no physical presence, reach new customers, increase your profit margin, and gain market share. You can post engaging content, create contests or giveaways, and interact with followers in order to build relationships with them.
Stay Organized
Keeping accurate records of orders and inventory is essential for success. Make sure you have an efficient system for managing your data and stay up-to-date with any changes to Target’s Policies or Terms of Service.
Utilize Marketing and Promotional Tools
Taking advantage of Target’s marketing and promotional tools will help you expand your reach and increase sales. From sponsored product ads to discounts and coupons, make sure you use these resources to their fullest potential!
Final Thoughts
Selling on Target is a great way to expand your business and reach new customers. By following the tips listed above, you’ll be sure to set yourself up for success on the platform.
If you want to sell on Target Plus, sellers must meet certain criteria and be approved by Target.
Do I need business insurance when selling on Target?
Yes, it’s a good idea to get business insurance when selling on Target. This will protect you from potential losses due to unforeseen circumstances such as product damage or customer disputes.
Does Target marketplace offer drop shipping?
Yes, dropshipping is available for any product that is sold on Target. As orders are placed, the supplier will ship directly to customers, helping reduce costs and improve efficiency for you. Before setting up dropshipping, however, you must meet certain requirements, such as fulfilling orders within 24 hours and providing tracking information for every shipment.
8-figure Amazon seller and serial online entrepreneur since 2015. Research and practice various online business models, and apply his in-depth learnings to further expand and grow his businesses as well as help others to achieve greater successes. Ex-VP of a high tech VC in Vancouver and a Management Consultant with over a decade of experience in the industry. Master's Degree from HEC Paris.
