How to Reactivate Amazon Seller Account: Quick & Easy Steps for Success

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Having your Amazon seller account suspended can be a major setback for your online business. But don’t panic – we’re here to guide you through reactivating your account. In this article, we’ll cover the main reasons for account suspension, and the necessary steps to get your account back up and running.

We’ll discuss creating a robust Plan of Action (POA) to appeal your account suspension, and provide tips on effectively communicating with Amazon’s Seller Performance team. It’s essential to be thorough and proactive in addressing any issues that caused the account suspension in the first place, and we’ll help you navigate this process efficiently.

So, let’s get started on your journey to reactivate your Amazon seller account and revive your online business!

What is a Deactivated Amazon Seller Account?

A deactivated Amazon Seller account refers to the temporary suspension or permanent closure of a seller’s account on the Amazon marketplace. This happens when a seller violates Amazon’s policies or fails to meet their performance standards.

Deactivation restricts the seller’s ability to sell on the platform and access their account features, including funds and inventory.

Common reasons for account deactivation

  • Policy violations: Infringing on Amazon’s policies, like counterfeit items, restricted products, or intellectual property infringements, may lead to account deactivation.
  • Poor performance: Failing to meet Amazon’s performance targets, such as order defect rate, late shipment rate, or cancellation rate, can result in deactivation.
  • Account verification issues: Incomplete or inaccurate submission of required documentation during the registration or verification process can cause deactivation.

Consequences of having a deactivated account

When an account is deactivated, the seller loses access to various features, including:

  1. The ability to sell products on the marketplace.
  2. Eligibility for Amazon’s promotional and marketing tools.
  3. Access to funds that are withheld by Amazon during the deactivation period.

Additionally, a deactivated account may impact the seller’s reputation, lowering buyer trust and resulting in fewer sales upon reactivation.

Furthermore, a deactivated account can also impact your ability to access other Amazon services. For example, if you use Amazon Web Services (AWS) for hosting or data storage, a deactivated account may also result in suspending these services.

Finally, a deactivated account can also lead to legal consequences. If your account was deactivated due to a policy violation or intellectual property infringement, you might be at risk of legal action from Amazon or the rights holder. This can result in expensive legal fees, damages, and other penalties.

Having a deactivated account on Amazon can have many consequences, from financial losses to damage to your reputation and legal repercussions. It is important to understand Amazon’s policies and guidelines and to comply with them in order to avoid account deactivation and its associated consequences.

What Happens if an Amazon Seller Account Gets Deactivated?

When an Amazon seller account gets deactivated, it can significantly impact a seller’s business. The consequences can be broken down into three main areas: loss of sales and revenue, impact on seller reputation, and potential long-term effects on the business.

Loss of Sales and Revenue

As soon as the account is deactivated, all listings are removed, and sales halt. This can result in a significant loss of revenue, particularly for high-volume sellers. It is also essential to remember that while the account is deactivated, competitors continue selling, potentially taking away customers permanently.

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Impact on Seller Reputation

A deactivated account can severely damage a seller’s reputation. When customers find the products unavailable or receive notifications about order cancellations, they may leave negative feedback or low ratings, tarnishing the seller’s image on the platform.

Potential Long-Term Effects on Business

Besides the immediate loss of sales and negative impact on the reputation of account suspension, a business could have long-term consequences if the account is not reactivated promptly. Depending on the reason for deactivation, the seller may lose access to important selling tools and advertising features. Moreover, reestablishing their presence on the platform may take considerable time once the account is reactivated, delaying their recovery process.

How to Reactivate Amazon Seller Account Step-by-Step

Review Amazon’s suspension notice to understand the reason for deactivation

Begin by carefully examining the suspension notice sent by Amazon. Identify and understand the reasons behind the deactivation of your seller account. This sets the foundation for crafting an effective plan of action.

Prepare a comprehensive plan of action (POA) to address the root cause of deactivation

Create a detailed and well-structured POA to rectify the issues cited in the suspension notice. Include specific steps you’ll take, any improvements already made and ensure your POA complies with Amazon’s policies. Keep it focused and concise.

Submit the plan of action to Amazon Seller Support through a professional and detailed appeal

Compose a professional and clear appeal, incorporating your POA. Ensure that it is grammatically correct and coherent. Send it to Amazon Seller Support for review and await their response.

You can take steps to create an Amazon appeal and get your account reinstated.

The first step is to understand why your account was suspended. Amazon typically sends an email to the account holder explaining the reason for the suspension. Once you understand the reason for the suspension, you can create a plan of action to address the issue.

The plan of action should include a detailed explanation of the steps you have taken to resolve the issue and prevent it from happening again in the future. Be specific and provide as much detail as possible. For example, if your account was suspended for selling counterfeit products, explain how you have improved your sourcing process to ensure that you only sell authentic products going forward.

When creating your plan of action, it is important, to be honest and transparent. Do not make false promises or try to deceive Amazon. If Amazon detects that you are not being truthful, getting your account reinstated will be much harder.

Once you have created your plan of action, submit it through the Amazon Seller Central platform. Make sure to follow Amazon’s guidelines for submitting appeals. You may need to provide additional documentation or evidence to support your appeal, so be prepared to provide this if necessary.

Finally, be patient. It can take several days or even weeks for Amazon to review your appeal and make a decision. If your appeal is denied, don’t give up. You may be able to submit a revised plan of action or appeal the decision again in the future.

Creating an Amazon appeal when your account gets suspended can be a challenging process. However, by understanding the reason for the suspension, creating a detailed plan of action, being honest and transparent, and following Amazon’s guidelines, you can increase your chances of getting your account reinstated.

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Monitor the status of your appeal

Keep track of your appeal status by logging in to your Seller Central account. Look for any updates from Amazon under the Performance tab and respond promptly to any requests for additional information.

Post-reactivation best practices

Once your Amazon account is reactivated, maintain best practices to avoid future suspensions. Be proactive in managing your Amazon account health, monitoring customer feedback, and staying up-to-date on Amazon’s policies. Continuously strive to improve your operations to ensure a successful selling experience on the platform.


In summary, reactivating an Amazon account is manageable if you carefully follow the necessary steps. Firstly, you should analyze the reason for suspension to address the issue.

Invest time in crafting a thorough and detailed Plan of Action upon understanding the problem. Ensure that you provide accurate contact information so Amazon customer service can contact you immediately. Be sure to include:

  • Root cause identification
  • Corrective actions taken
  • Preventative measures for the future

Lastly, submit your well-structured Plan of Action through the Amazon Seller Central portal, and remain patient as you await their response regarding your suspended Amazon seller account. Keep in mind that it may take some time, and multiple attempts might be required before your account is successfully reactivated.

Frequently Asked Questions (FAQs)

How long does it take to reactivate an Amazon seller account?

Reactivating an Amazon seller account usually takes 1-2 weeks. However, the time can vary depending on factors such as the complexity of the case and the completeness of the information provided in the appeal.

Can I create a new Amazon seller account if my previous account was deactivated?

Creating a new Amazon seller account after a previous account was deactivated is not recommended. Amazon has strict policies against having multiple accounts, and opening a new account after deactivation may also result in the new account’s suspension.

What if my appeal for reactivation is denied?

If your appeal for reactivation is denied, you may submit a revised appeal to reactivate an Amazon seller account with more detailed information and a stronger plan of action. Be sure to thoroughly address Amazon’s concerns and follow their instructions for reinstatement.

Are there any fees associated with reactivating an Amazon seller account?

There are typically no fees for reactivating an Amazon seller account. However, if you have outstanding fees or charges from the time prior to deactivation, you may be required to pay those fees before your account can be reinstated.

How can I prevent my Amazon seller account suspension in the future?

  • Regularly monitor your account performance metrics and maintain compliance with Amazon’s guidelines.
  • Provide excellent customer service to maintain high satisfaction ratings and avoid complaints.
  • Keep your product listings accurate, up-to-date, and in line with Amazon’s policies.

By practicing these habits, you can reduce the chances of future account deactivation.

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