What is Amazon ASIN? - A Guide for New Sellers in 2023

Are you new to Selling on Amazon this 2023? If so, then it’s essential that you understand Amazon ASIN and how they’re used within the Amazon marketplace.

In this article, we will explore ASINs, including their importance both for Amazon and sellers, steps to create a new ASIN or find existing ones on Amazon’s catalog and product detail page, and common mistakes sellers make when using ASINs. By the end of this guide, you should have a comprehensive understanding of Amazon ASINs to start leveraging them in your business in 2023.

What is Amazon ASIN

Amazon ASIN stands for Amazon Standard Identification Number and is a unique 10-digit alphanumerical code that starts with “B0” assigned by Amazon.

All Amazon products have unique ASIN codes, whether you’re selling across different marketplaces and categories, which says a lot about its importance to Amazon Sellers. If Sellers don’t use ASINs properly according to Amazon’s policy, your eligibility to sell on the Amazon platform could be at risk.

Importance of ASIN to Amazon and Sellers

ASINs or Amazon Standard Identification Numbers play a significant role to Amazon and sellers alike, and adequately leveraging ASINs is one of the critical factors toward success as an Amazon seller in 2023.

What is the importance of ASIN to Amazon?

Amazon relies on ASINs to identify products.
Amazon uses ASINs to track sales performance.
Amazon uses ASINs to manage inventory.
Amazon uses ASINs to gather customer feedback.
Amazon assigns each product in the marketplace an ASIN for customers to find and purchase.

What is the importance of ASIN to Sellers?

Sellers can leverage ASINs to identify products, track sales performance, manage inventory, and gather customer feedback.
Sellers must include the correct ASIN in their product listings, or Amazon may not recognize it as a valid listing.
Sellers can monitor competitors’ activities by tracking changes to existing listings or new ones created with a specific ASIN.
Sellers can use ASINs to optimize their listings, taking advantage of keywords and other relevant information associated with each ASIN.

Additionally, ASINs enable Amazon’s search engine optimization (SEO) algorithms to easily recognize products in the Amazon catalog and rank them according to the keywords they use. By filling out ASINs correctly, sellers can improve their product visibility and boost sales on Amazon.

How to Create a New

Amazon ASIN

For Amazon to create a new ASIN, the seller must create a product listing first.

The step-by-step process for creating a listing to get the Amazon ASIN number

Login to Amazon Seller Central.
Select the “Inventory” tab and click “Add a Product.”
Enter a search term for your product into Amazon’s catalog or browse through Amazon’s existing list of products until you find an existing ASIN that matches your offering.
If no matching ASINs are found, Amazon will prompt you to Create New Listing and assign it to a new ASIN.
Fill out all necessary information fields based on the category and type of product that you want to sell, including title, description, price, photos/videos, etc., which Amazon requires before they can generate an ASIN for it automatically once the submission is complete and approved by Amazon Marketplace Quality Assurance Team.
Once approved, Amazon will provide an assigned ASIN for a particular product.

How to Find ASIN on Amazon’s Catalog and Product Detail Page

Amazon’s product catalog structure and detail page are complex, but finding the ASIN should be easy even for new sellers. By following these simple steps, sellers will locate the ASINs quickly.

How to find the ASIN on Amazon Seller Central Account?

Go to the “Inventory Tab”
Then click ‘Manage All Inventory.”
Lastly, you should be able to see the existing ASIN under the “Product Name” column.

How to find the ASIN on the product listing page?

First, Go to Amazon’s website.
On Amazon’s search box, type the product name.
Then, click the product on the search results page.
Lastly, scroll down to the “Product Information” section on the product listing page.
Finally, you’ll see the product ASIN under “Additional Information.”

3 Common mistakes sellers make when using Amazon ASIN

This section will explore three common mistakes sellers make when using Amazon ASINs and how to avoid them. By understanding these errors and following the proper steps, you can confidently leverage Amazon ASINs to succeed as a seller on Amazon this year.

What are the 3 common mistakes when using ASINs?

Not assigning ASINs to each product leads to Amazon’s algorithm not recognizing the product. This will result in Amazon not showing the product on the search results page.
Misspelled words on the product detail could result in Amazon not correctly recognizing the product or displaying it incorrectly.
Using the same ASIN for two products will confuse customers and Amazon’s algorithm.

Conclusion

With Amazon’s algorithm relying on accurate and detailed descriptions of products, sellers should include the correct Amazon ASIN in their product listings so that customers can easily find them.

Additionally, optimizing your listing with the right Amazon ASIN will help improve visibility and rankings in Amazon’s search engine, which could lead to increased sales and trust from customers.

By correctly understanding how to use Amazon ASINS, you can create a successful business strategy within the Amazon marketplace this year!

Frequently Asked Questions

How do Amazon ASINs help Amazon and its Sellers?

Amazon relies on ASINs to track inventory levels across its marketplace. Finally, for sellers, Amazon ASINs play a significant role in establishing an effective Amazon business strategy by helping them to boost visibility and rankings in Amazon’s search engine, attract more buyers and build trust with them.

What is the difference between ASIN and SKU?

Amazon ASIN stands for Amazon standard identification number, a code that Amazon assigns to each product in its marketplace. On the other hand, SKU stands for Stock Keeping Unit, and merchants use it as an identification number for products they carry in their inventory.

Can I search by ASIN number on Amazon?

Yes, Amazon allows customers to search for products by their ASIN. Customers can type the ASIN number into Amazon’s search bar or find it on the product’s detail page. Once they hit enter, Amazon will take them directly to that particular product listing.

What is the importance of Amazon ASINs to product details?

With Amazon relying heavily on accurate and detailed descriptions of products associated with their ASINs, Sellers must include the correct Amazon ASINs in their listings to provide customers access to their products.

What are the Benefits of Amazon’s Reverse ASIN Lookup?

Reverse ASIN lookup is a tool Sellers can use to determine which products are selling well in the Amazon Marketplace.

Can Sellers list the same product using more than one Amazon ASIN?

No, Amazon does not allow Sellers to list the same product using more than one Amazon ASIN.

What is the importance of Amazon ASINs to index catalog pages?

Amazon uses Amazon ASINs to index catalog pages. This helps Amazon’s algorithms recognize products in the Amazon catalog and rank them according to the keywords they use, leading to better visibility of sellers’ listings and a boost in sales.

What is the importance of Amazon ASINs to product details for customers?

Amazon ASINs in product listings provide customers access to a particular product. Additionally, optimizing your listing with the right Amazon ASIN will help improve visibility and rankings in Amazon’s search engine, which could lead to increased sales and trust from customers.