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How to Sell on Amazon Canada: Your Quick Guide to Success

If you want to expand your e-commerce business, selling on Amazon Canada is a fantastic opportunity. The Canadian market offers a unique customer base and lower competition than its U.S. counterpart. In this article, you’ll learn the essential steps to sell on Amazon Canada successfully.

First things first: you’ll need to clearly understand the differences between selling on Amazon Canada and the U.S. With a solid foundation, you’ll be better equipped to navigate the marketplace and maximize your profits.

In the following sections, we’ll cover strategies such as optimizing your product listings, using Amazon’s fulfillment services, and managing customer feedback. By the end of this guide, you’ll have the knowledge and tools needed to thrive as an Amazon seller in Canada.

Setting up Your Amazon Seller Account

Setting up your Amazon Canada seller account may seem daunting, but with the proper guidance, you can start selling quickly.

What Do You Need to Sign Up for an Amazon Account?

You’ll need essential information to create an Amazon Canada seller account. First, grab your tax identification number (TIN), bank account information, and credit card details. You’ll also need your phone number, email address, and business registration documents.

Amazon Unified Accounts for the USA, Canada, & Mexico

Did you know you can manage your Amazon businesses in the USA, Canada, and Mexico with a single login? The Amazon Unified Account feature lets you do just that, and it’s an efficient way to expand your eCommerce business in North America without starting from scratch.

Get a North American Unified Account for Existing U.S. Amazon Sellers

If you’re already selling on the Amazon U.S. marketplace, you can leverage your existing account to expand into Canada and Mexico. To register for a North American Unified Account, you must first register as a seller in the United States.

If you’re an Amazon U.S. seller, you can request authorization for a North America Unified Account by chatting with Amazon support. Approval usually takes a few days if your seller account is in good standing. Once approved, Individual Sellers in Canada have immediate access to the U.S. and Canadian Amazon markets but not Mexico.

However, Professional Sellers in Canada have access to both Amazon.ca and Amazon.com.mx.

Choosing the Perfect Fulfillment Method

When considering selling on Amazon Canada, choosing the suitable fulfillment method for your business is essential. Your decision will impact operational efficiency, costs, and overall customer experience.

Fulfillment By Amazon (FBA) Canada

Fulfillment By Amazon (FBA) is a popular selling method since Amazon handles storage, packing, shipping, and customer service. While using FBA, you ship your products to an Amazon fulfillment center in Canada, and they handle the logistics, providing a streamlined and hands-off experience for you.

When you use Fulfillment By Amazon (FBA), you experience the following:

  • Efficient, hands-off order fulfillment
  • Higher likelihood of winning the Amazon Buy Box
  • Access to Amazon Prime customers

Fulfillment By Merchant (FBM)

With Fulfillment By Merchant (FBM), Amazon sellers handle orders’ storage, packaging, and shipping themselves or through a third-party logistics (3PL) provider. While FBM can offer more control and potentially lower fees for specific products, it requires more hands-on work and responsibility on your part.

When you use Fulfillment By Merchant (FBM), you experience the following:

  • Greater control over inventory and shipping
  • Potentially lower fees for some products
  • Ideal for sellers with existing fulfillment processes

How to Choose the Right Fulfillment Method for Your Business?

To determine the best fulfillment method, carefully assess your business goals, financial resources, and operational capacity. Consider factors such as inventory management, order processing time, shipping costs, and the level of involvement you’re willing to dedicate to fulfillment.

Analyze these prime things before choosing one:

  1. Calculate potential fees associated with FBA or FBM
  2. Consider your operational capacity and desired level of involvement
  3. Analyze your product niche and target market

North America Remote Fulfillment (NARF) and Its Benefits

Amazon’s remote fulfillment program allows you to store inventory in the U.S. and fulfill orders across Canada and Mexico. This program leverages Amazon’s extensive network and resources to offer your Canadian customers competitive international shipping rates and faster delivery times.

Benefits of NARF:

Crafting and Optimizing Product Listings on Amazon Canada

Creating a compelling product listing is crucial to your success on Amazon Canada. In this section, we will focus on how to craft and optimize your listings to increase visibility, engagement, and conversions.

Adding Your Amazon.com Listings to Amazon.ca

This process is straightforward:

  1. To get started, select Canada from the drop-down menu in your unified account, then type an ASIN number for each of your products already sold on Amazon.com.
  2. Once you’ve done this, your new Amazon.ca listing will immediately load all the data from your U.S. listing.
  3. Go to the next page by clicking “Sell This Product.”
  4. Also, your Amazon Canada listing will instantly receive all your Amazon.com reviews.
  5. You can now sell your goods to Canadian customers by filling out the offer page with your price, SKU, condition, and fulfillment method.

Tips for Creating Engaging and High-Converting Product Listings

Optimizing your product listings will help you stand out from the competition. Here are a few tips:

  • Keyword optimization: Include relevant and high-ranking keywords in your product title, bullet points, and description to increase search visibility.
  • High-quality images: Use professional photography to showcase your product’s features and benefits. Use multiple images to illustrate different angles and uses.
  • Compelling copy: Write engaging and informative product descriptions that address your target audience’s needs and concerns. Use a conversational, engaging, and captivating style.

Canadian French Labeling Requirements

You must adhere to Canadian packaging and labeling guidelines when selling on Amazon Canada. These requirements include:



Bilingual Labeling (Text in both English and French)

Product labels must contain mandatory information in both official languages (English and French).

Package dimensions and weight

Display the product’s size and weight to help customers make informed decisions.

You can excel in the Amazon Canada marketplace by following these two main guidelines and offering a seamless customer experience.

Navigating Taxes, Regulations, and Fees

When selling on Amazon Canada, it’s crucial to understand and comply with taxes, regulations, and fees that apply to your business. This section will discuss the critical areas for a successful, compliant business on Amazon.

Understanding Tax Implications and GST/HST

As a seller on Amazon Canada, you’re responsible for collecting and remitting GST/HST (Goods and Services Tax/Harmonized Sales Tax). Understanding the tax implications and registering for a GST/HST number is essential. Check with the Canada Revenue Agency (CRA) for the latest tax requirements and rates.

Registering for a GST/HST account will allow you to collect and remit taxes effectively. Ensure accurate reporting by tracking sales, taxes collected, and taxes paid on purchases.

Apart from the above taxes, keep an eye on federal sales tax and Quebec sales tax requirements, retail sales tax rates & provincial sales tax rates.

Considering Canadian Business Registration Requirements

Depending on the scale and nature of your Amazon business, you may need to register your business in Canada. You can choose from several business structures, including sole proprietorship, partnership, or corporation.

Consult with a legal or financial advisor to determine the best option for your situation.

Business registration requirements may vary by province, so it’s essential to understand the regulations applicable to your business location.

Staying Compliant with Canadian Laws and Regulations

Ensure your products comply with Canadian laws and regulations, such as safety standards, labeling requirements, and restricted or prohibited items. Your products should also comply with Canada Border Services Agency (CBSA) concerning trading activities.

You’re responsible for understanding and adhering to these regulations to protect your business from legal issues.

Keeping your product listings accurate and up-to-date will help prevent listing issues and potential customer dissatisfaction. Stay informed by regularly checking Canada’s product compliance requirements.

Amazon Referral Fees and Inventory Storage Fees

Amazon charges referral fees based on your items’ category and selling price. These referral fees and applicable taxes can range between 8% to 15% for each item sold. Familiarize yourself with the fee structure for your products, and factor this into your pricing strategy.

Amazon FBA (Fulfillment by Amazon) also charges inventory storage fees for products stored in Amazon warehouses. These fees depend on the size and weight of your items, as well as the duration of storage. Monitoring your inventory and optimizing storage can help you minimize these fees.

Shipping Products to Amazon Canada Customers

As you expand your Amazon business into Canada, it’s crucial to have an efficient and cost-effective shipping strategy. This section will guide you through two key aspects of shipping products to Amazon Canada customers: Using a Delivered Duty Paid (DDP) service and monitoring the exchange rate every month.

Using a Delivered Duty Paid (DDP) Service for Seamless Shipping

When shipping products to Amazon Canada customers, use a Delivered Duty Paid (DDP) service for a smooth and hassle-free experience. With DDP, the seller handles all shipping, customs, and duties, ensuring the package arrives at the customer’s doorstep with no surprise fees or delayed shipments.

This convenience enhances customer satisfaction and helps maintain positive seller ratings.

Several shipping companies offer DDP services, so comparing their rates and reputation is essential. Some popular options include:

  • UPS Worldwide Express Freight
  • DHL Express Worldwide
  • FedEx International Priority

Monitoring the Exchange Rate Every Month to Optimize Pricing

To keep your pricing competitive on Amazon Canada, regularly monitoring the exchange rate between the Canadian Dollar (CAD) and your local currency is vital. Fluctuating exchange rates can affect product pricing, profit margins, and overall competitiveness in the Canadian marketplace.

Check the monthly exchange rate, and adjust your Amazon Canada product listings accordingly. Tools like XE.com and OANDA Currency Converter can help you track the rates and make informed pricing decisions.

By staying informed about DDP services and currency exchanges, you’ll be better equipped to cater to Canadian customers and maintain a successful Amazon business in Canada.

5 Easy Steps to Start Selling on Amazon Canada

Embarking on your Amazon Canada journey can be simple. Follow these five easy steps and set your online store up for success.

A Simple, Step-by-Step Process to Begin Your Amazon Canada Journey

1. Create a Canadian Seller Account: Sign up for an Amazon Seller Central account. Choose between an individual plan with a $0.99 fee per item sold or a professional account plan with a monthly subscription.

2. List Your Products: Once your account is set up, list your products on Amazon.ca. Pay close attention to product titles, descriptions, and images for an optimal appeal to potential buyers.

3. Optimize for Search: Remember the importance of Amazon search optimization. Utilize keywords and monitor your competition to ensure your products appear in relevant search results.

4. Set up Fulfillment: Decide whether to handle your products’ fulfillment or enroll in Fulfilled by Amazon (FBA) or Fulfillment By Merchant (FBM). FBA handles your products’ storage, packing, shipping, and customer service, while you need to handle orders’ storage, packaging, and shipping.

5. Focus on Building Your Reputation: Diligently manage your inventory and customer service. Encourage satisfied customers to leave positive reviews and promptly respond to concerns or complaints.

With these steps in mind, you’re on your way to launching a successful Amazon Canada store. Remember to stay consistent, prioritize customer satisfaction, and look for ways to improve and grow your online business.


Remember the importance of optimizing your listings with high-quality images and engaging descriptions. Use SEO strategies to improve your product’s visibility and leverage Amazon’s advertising tools to boost your sales.

Ensure your inventory management is well-organized and timely to maintain a positive seller reputation. Additionally, consider offering promotions and discounts to attract potential customers.

Lastly, familiarize yourself with Amazon’s regulations and compliance requirements for different product categories. By following these tips, you’re setting yourself up for a successful selling experience on Amazon Canada.

Frequently Asked Questions (FAQs)

Q. Do I need a registered Canadian business to sell in Canada?

You do not need a registered Canadian business to sell on Amazon Canada. However, having a registered business can simplify tax matters and provide additional benefits.

You only need to transfer your earnings to your local bank in your native currency and link your US bank account to your Canadian seller account using the Amazon Currency Converter for Sellers.

Q. How do I manage sales tax and GST/HST when selling on Amazon Canada?

You are responsible for collecting and remitting sales tax (GST/HST) when selling on Amazon Canada. If you’re not a Canadian resident, Amazon can collect and remit GST/HST on your behalf if you use FBA.

For FBM, you may need to register for a tax account and file returns with the Canada Revenue Agency (CRA). Consider consulting a tax professional for guidance.

Q. Are there any unique labeling requirements for selling in Canada?

Yes, there are specific labeling requirements for selling products in Canada. Products must have proper labeling in both English and French, including warnings, instructions, and other consumer information.

Ensure your products comply with Canada’s labeling regulations to avoid potential issues or penalties.

Q. What are the differences in fees between FBA and FBM?

Both FBA and FBM have associated costs, but they vary in structure. FBA fees generally include storage, fulfillment, and shipping fees, and FBM fees generally include a referral fee and require you to handle packaging, shipping, and customer service.

Evaluate your business needs and resources when deciding between FBA and FBM.

Q. How do I keep track of the exchange rate between the U.S. and Canadian dollars?

Keeping track of the exchange rate between the U.S. and Canadian dollars is crucial for planning and managing your finances. Use reliable financial websites or applications, like XE.com or your Canadian bank account app, to monitor the exchange rates regularly.

Factor in currency fluctuations when setting your prices and planning your business strategies.

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