The Ultimate Guide To Joining The Amazon Influencer Program

Amazon has become one of the largest e-commerce platforms in the world, generating a yearly revenue of approximately 386 billion. When you search for most items, you will find an Amazon listing that relates to it somehow. Selling on Amazon is more complicated than it used to be, whether you’re a Vendor Central Seller, Seller Central Seller, or Amazon B2B.

You might no longer be able to outsmart your rivals by selecting the appropriate keywords, including high-resolution photos, and posting several good reviews. The Amazon a10 algorithm is so sophisticated that it has started offering businesses priority based on several additional factors.

You must read this guide to understand the ins and outs of this program, regardless of whether you want to become an Amazon Influencer or are getting started in this industry.


What Is An Amazon Influencer?

Amazon has taken a proactive approach by hiring influencers on social media to strengthen its standing. They can drive natural outside traffic to their website. Since 1996, the industry has been ruled by Amazon’s Influencer Program.

Bloggers, YouTubers, and influencers on social media who push Amazon third-party brands in front of their audience are known as Amazon Influencers. They get paid as Amazon Affiliates. They must be a participant in the Amazon Associates Program to do so. Influencers on Amazon are also eligible for commission rates of up to 10%.

Simply said, Amazon Influencers make money by encouraging their audience to make purchases on Amazon through a variety of outlets, including:

  • Instagram,
  • Twitter,
  • Podcasts,
  • YouTube,
  • Blogs,
  • Live Streams,
  • Facebook,
  • Pinterest.

Amazon Influencer Marketing is a form of off-page promotion that drives purchases on Amazon’s website. It is then increasing organic traffic to Amazon from other platforms.


Can Anyone Sign Up To Be An Amazon Influencer?

The requirements for Amazon’s Influencer site are not particularly clear. However, for applicants to be accepted, they need to follow a list of requirements.

  1. They must have an active Facebook, Instagram, or YouTube account.
  2. The person in question should have a sizable base of supporters/followers. Ideally, this should be around ten to twenty thousand followers.
  3. They must interact with their audience.
  4. They must publish content related to the goods offered on Amazon.

Twitter used to be a requirement by Amazon, but this has been removed in recent years.

What Sets Amazon Affiliates Apart From Amazon Influencers?

Amazon affiliates and Amazon influencers are the same concepts!

The Amazon Associates Program is the Amazon Influencer Program that has been expanded. Since 1996, there has been an Amazon Affiliates Program, now known as the Amazon Influencers Program.

The only distinction is how they advise customers to buy the products. Influencer Program participants must create unique Amazon shops, while Amazon affiliates can only distribute affiliate links for products using their social media accounts or blogs/websites.

The clever and unique ways Amazon Affiliates and Influencers drive sales are well recognized. They use a variety of platforms, such as blogs and social media, to hyperlink the items they are promoting. Including YouTube, Twitch, and social media posts that lead viewers to Amazon’s website.

It enables viewers to examine or buy the product that the Amazon Influencer has suggested by clicking on the product links.

Amazon Affiliates are typically more successful at promoting items on Amazon because they have experience writing persuasive material. They also have more experience producing visually engaging video content to persuade visitors to become customers.


Benefits Of The Amazon Influencer Program

Being an Amazon influencer can be a successful full or part-time career. However, there are certain benefits and drawbacks to be aware of if you’re considering focusing your time and efforts on affiliate marketing programs.

The main benefit to be aware of is that this program has a simple joining process. It is straightforward to fill out. All you need to do is ensure that you have certain information on hand before you start the process.

There are also helpful marketing tools that help you promote Amazon’s products. However, with millions of Amazon products, you can look for promotable products.

Amazon is a trusted brand. Therefore, your viewers or readers will trust the items you are recommending. As a result, more people are willing to purchase from Amazon than from another marketplace.

There are only a few downsides to the Amazon Influencer program. They can be picky about whom they accept, but this comes down to your total followers. Your ads need to be seen by a broad audience. Other than that, the whole program is simple to complete.

What’s The Process For The Amazon Influencer Program?

The people who have qualified after fulfilling the requirements of the Amazon Influencer Program are known as Amazon Influencers. They frequently have popular followings on Twitter, Facebook, Instagram, and YouTube.

Once approved for the program, these influencers create a unique store on Amazon with all the specific products they endorse. Then, they publish these links on their blogs or social media pages so their audience can quickly and easily interact with that product.

The Amazon Influencer earns a commission for referring a sale if the consumer purchases. We’ve broken it down into steps to make it easier to understand.

  1. The Amazon Influencer first grows its audience on Facebook, YouTube, and Instagram.
  2. They apply to the Amazon Influencer Program.
  3. The Amazon Influencer uses the Amazon Influencer form to sign up for the Amazon Associates Program.
  4. The Amazon Influencer adds products or companies they work with to their newly created Amazon Store.
  5. The Amazon Influencer recommends products by posting a link on Facebook, Instagram, or YouTube.
  6. The viewer is directed to the store after clicking the link shared on YouTube or social media.
  7. When the audience member buys the suggested item, they turn into a customer.
  8. The company, NOT the customer, pays the Amazon Influencer a fee/commission for both the recent transaction and any additional purchases made by the customer within the following 24 hours.

What Is The Amazon Influencers Program Application Process?

The market for influencers is expanding faster than ever. Nearly one-third of third-party Amazon sellers intend to widen their brands via influencer marketing, social media, and other off-page Amazon marketing activities. In addition, 6% of these sellers work with influencers to help promote their listings.

The best time to apply for the Amazon Influencer Program and begin making money on brand and product recommendations is when you have a significant social media following. The application process is the following:

Step 1: Sign Up

Visit the homepage for the Amazon Influencer Program and select “Get Started” to apply.

You can choose either a current customer account or an Amazon Associates account or establish a new account.

For registration, you need the following information if you are making a new account:

  • Your full name
  • Your home address
  • Your email address
  • Password

The basis of the Influencer program is the Amazon customer account. Most client information transfers to the influencer program profile after being filled out.

You must fill out the following information to register for the influencer program:

  • Profile picture
  • 350-maximum character bio
  • Access your most followed social media accounts, including the URL or username. You should use the account which has the largest following.
  • Your name
  • Optional header image
  • An address to have all data and reports mailed to

Choosing The Right Social Media Account

We cannot emphasize enough how crucial it is that you add the relevant social media account to your profile. You can use Facebook, Instagram, or YouTube as your social media platform.

You must connect your Amazon account if you choose YouTube or Facebook. If you select Instagram, you must enter your Instagram handle, the number of posts you’ve made, and your follower count.

Pick the platform where your presence on social media is most vital. Your chances of having your application accepted increase as you gain more followers.

Step 2: Think About Your Store

You need to name your store and tagline in the next step.

Amazon Brand Registry members can create custom storefronts to improve their marketing. A unique Amazon Storefront is also available to Amazon Influencers. What sets Amazon Influencers apart from Amazon Associates is this store!

The ideal situation would be for you to endorse goods you have used or are presently using. The most prosperous Influencer program participants frequently discuss how they used the product.

Ensure to include a profile photograph and a header image if you intend to make your store appealing.

Step 3: Finish The Application

Finally, add your account details. When finished, click “Save and Finish,” and the Amazon Associates dashboard will appear.

Once in the dashboard, use your account to sign up for the program to follow the Amazon Influencer Program on Instagram. Only then will your request to join be accepted.

You can begin constructing your storefront while waiting for the approval of your application!


How Much Money Do Influencers Make?

The majority of hopeful Amazon influencers frequently ask this question.

There is a set commission proportion for influencers for each Amazon catalog. For instance, the categories for Luxury Beauty, Luxury Stores Beauty, and Amazon Explore have a 10% commission rate. While Amazon Fresh, Physical Video Games & Video Game Consoles, Grocery, and Health & Personal Care only have a 1% commission rate for Amazon Influencers.

Before selecting the niche of products you wish to advertise, thoroughly research Amazon’s Commission Income Statement. We have compiled a table with the commission rates for each Amazon product niche.

Product CategoryFixed Commission Income Rates
Amazon Games20.00%
Luxury Beauty, Luxury Stores Beauty, Amazon Explore10.00%
Digital Music, Physical Music, Handmade, Digital Videos5.00%
Physical Books, Kitchen, Automotive4.50%
Amazon Fire Tablet Devices, Amazon Kindle Devices, Amazon Fashion Women’s, Men’s & Kids Private Label, Luxury Stores Fashion, Apparel, Amazon Cloud Cam Devices, Fire TV Edition Smart TVs, Amazon Fire TV Devices, Amazon Echo Devices, Ring Devices, Watches, Jewelry, Luggage, Shoes, and Handbags & Accessories4.00%
Toys, Furniture, Home, Home Improvement, Lawn & Garden, Pets Products, Headphones, Beauty, Musical Instruments, Business & Industrial Supplies, Outdoors, Tools, Sports, Baby Products, Amazon Coins3.00%
PC, PC Components, DVD & Blu-Ray        2.50%
Televisions, Digital Video Games2.00%
Amazon Fresh, Physical Video Games & Video Game Consoles, Grocery, Health & Personal Care        1.00%
Gift Cards; Wireless Service Plans; Alcoholic Beverages; Digital Kindle Products purchased as a subscription; Food prepared and delivered from a restaurant; Amazon Appstore, Prime Now, or Amazon Pay Places0.00%
All Other Categories        4.00%

The commission rate looks low for some categories. However, your return on investment will mount up. The best part is that adding your storefront link to your YouTube or Instagram bio is free, so it is well worth the effort.

Consider recommending this well-known video game company to your 10,000 followers, which will result in a 1% commission. On Amazon, it is priced at $10,000. You could earn $10,000 by including a link to that product in the description of your YouTube video. Even if only 1% of your subscribers choose to make a purchase, you still make money.


How Should You Advertise Your Influencer Store?

Once approved for the program, you are halfway through the process. The last but most vital step is to tell everyone about your store.

Inform your audience that you have picked a list of goods for their particular needs and are happy with them. Many people will also believe your product suggestions if you have a committed following of viewers who engage with your material. When promoting your store to boost commissions, Amazon has some excellent advice you should check out.


Consider a few options when advertising your store on Facebook. First, put the influencer page link in your profile’s “About” column. Next, you can promote suggested products in your Facebook Stories.

Your Facebook profile should include a “Shop Now” link that leads people toward your Amazon influencer profile. For example, when you submit a post discussing a product, you should add a link to your shop page and the associated product page on Amazon.


It is easy to promote on YouTube. Include a link to your influencer profile in your channel’s “About” section. Then, include links to any products you advertise in your video and your link in the description.

The video should encourage your viewers to “buy” from your store. Do this by letting them know where to find the link in the description or “About” section.


In your bio, include a URL to your influencer page. When you submit posts, redirect your viewers and followers to the influencer link in your bio. They will know where to locate your suggestions.

Another tip for Instagram is to use intriguing material to persuade your audience to click the link in your profile and purchase the items featured in your posts. You don’t want to stick with posts on your timeline, as you should remember Instagram stories. Utilize Instagram Stories to showcase your items, interact naturally with your followers, and grow your audience even more.


Snapchat is all about videos, and you want these videos to be brief. They should be short and snappy to get your message across. You can use Snapchat Stories to give fans a thorough understanding of your influencer profile and suggested products.


Attach your Amazon influencer profile to your Twitter profile, similar to how you would on Instagram.

In your tweets, you need to mention products frequently. Include your influencer link or point fans to your bio, where they will find the link. You could even have a pinned tweet with your link, which you can also point viewers to.

Blog Or Website

Write blog entries to support the items and topic area your audience is interested in. To keep your readers’ interest, continuously produce new information and blog posts.

When appropriate, include links to your suggested products, and point visitors to your influencer site. This way, they can browse all of your picks in one location.

Amazon Live

The Amazon Live platform allows Amazon Influencers to live stream live to promote companies and products.

Since customers who watch Amazon Live Influencers are buyers, this is incredibly effective. Those that participate in the Amazon Influencer Program are Amazon Live Influencers. Here is a thorough explanation of Amazon Live.

Through Facebook, Twitter, Instagram, or any other social media network, viewers are informed about future or current live broadcasts that their favorite social media influencers are hosting.

The viewer then visits Amazon Live to view the live stream of their favorite influencers. The Amazon Influencer discusses their favorite products and shares their experiences with the items throughout the live stream.

By following the links provided beneath the live stream, viewers may quickly learn about the finest products to buy, value, and purchase. The software also offers a convenient chat area for viewers to interact with one another while watching the live feed.


Promote Services Alongside Products

You can promote Amazon services as well as products that are currently on sale. These recommendations are referred to as “Bounties” within the Affiliate program. The following are some of the services offered by Amazon:

  • Amazon Home Services
  • Free Trial of Prime Video
  • Free Trials of Amazon Unlimited Music
  • Amazon Baby Registry
  • Amazon Business

For each service, an influencer or affiliate promotes, the Amazon Bounty Program gives fixed commissions or bounties. For instance, if you can get someone to visit your influencer page by helping Amazon create an Amazon Prime Video channel, Amazon will pay you a commission.

What Kind of Amazon Influencer Is Best?

The best Amazon influencers are those who use the following influencer marketing platforms:

  • Twitch
  • Twitter
  • Blogs
  • YouTube
  • Amazon Live
  • Facebook
  • Pinterest

Considering your domain and market, you should, in our opinion, consider asking yourself these questions and examine your answers:

  • Which platforms are most convenient for sharing and clicking links through?
  • Which platforms include the best material when customers search for a product?
  • On which sites can you find your everlasting content that will never expire?

You can determine the kind of influencer marketing you want to use once you have the answers to these questions. Then you can make much more informed decisions on which platforms need more energy. Of course, this will depend on your following and the type of content you already produce.


Getting In Contact With Amazon Influencers

Use emails rather than DMs if you are an Amazon merchant and wish to work with Amazon Influencers for better response and credibility. When contacting Amazon influencers, your main goals are to get your emails seen, read, and responded to positively. 

Ensure your message is brief, concise, and direct to accomplish these objectives. You also need to ensure that the influencer you are contacting sees your brand’s name and can complete a search of the brand.

To increase open rates for emails, use compelling subject lines. By personalizing the emails, you should include the influencer’s name in the subject line and body of the email.

Here are some subject lines you may wish to consider to get your email seen:

  • Hey (insert name), we would love to pay for content/blog/video!
  • Hey (insert name), are you open to brand sponsorship?
  • Hey (insert name), we want to sponsor your blog/content/video!

Example Template To Consider Using

The following is an example template you may use when trying to get in contact with Amazon influencers.

Hey (insert name),

We’d be thrilled to sponsor the material you are posting.

We recently looked at (Name of the Influencer blogs, YouTube videos, live streams, or other social media content), and it is a perfect fit for our company.

We are delighted to report that the [Item/product/service you sell] we sell is now making excellent sales on Amazon, but having an Influencer like yourself would increase our sales even further.

I’d be interested in hearing your thoughts on how we could collaborate going forward.

We look forward to your response.

PS: It’s acceptable if you don’t have a set quote. We can still discuss it.

The following is a link to our Amazon shop: [Product or Amazon Store Link]


Your information.

Monitoring Conversions From Amazon Influencers

Despite having the Amazon Influencers’ Program since 1996, Amazon has not published any metrics to gauge its success.

It can be tricky to know how you should monitor conversions. You need to pay close attention to both promo code usage and the outcomes of your featured content.

What Should You Be Monitoring?

There are a few different aspects of being an Amazon influencer to monitor.

These include the predicted monthly clicks on any posts or blog posts you are a feature of. In addition, if you use Twitch or YouTube, you need to track the monthly likes, comments, and views on any videos or streams.

Create posts on social media and platforms like Facebook, Instagram, and Twitter. Then, monitor the likes, comments, and impressions that your posts receive.

Finally, keep an eye on how much use your promotional codes have been getting each month. You’ll only make money if your viewers click on that link or use that code.



You may make money as an Amazon Influencer by recommending your favorite items through a personalized Amazon Marketplace. If you have a large following on any social media platform, you could join the Amazon Influencer Program and start earning right now.

Entering this program is your best chance to make money using your social media talents. We hope this guide has helped you understand why and how you can join the Amazon Influencers program.

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