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Start Selling on Amazon Australia: Your Quick Guide to Success


Entering the world of e-commerce can be both exciting and daunting. One popular platform that has recently expanded its reach is Amazon Australia. This article will explore the opportunities and challenges of selling in this rapidly growing marketplace in the Australian market.

Whether you’re a seasoned seller or a newcomer to online retail, Amazon Australia offers a wealth of potential. We’ll cover the basics of getting started, from setting up your account to choosing the right products and strategies to optimize your sales.

Ready to dive into the Amazon Australia experience? Stick with us as we reveal the secrets to success on this platform and help you navigate the ins and outs of selling Down Under.

Need to Know Before Start Selling on Amazon Australia

Market Research

Before diving into the Amazon Australia marketplace, conducting market research is crucial. Analyzing product demand, competition, and the target audience is essential for success. Utilize tools such as keyword research, customer reviews, and competitor analysis to make informed decisions. You should also learn the monthly subscription fees on the Amazon marketplace.

Legal Requirements

Compliance with Australian laws and Amazon’s policies is necessary for sellers. Register your business for an Australian Business Number (ABN) and ensure you meet tax obligations. Stay informed about consumer protection laws, privacy regulations, and correct labeling practices.

Amazon Seller Account

Registering for an Amazon Seller account is the first step towards selling on the platform. Choose between Individual and Professional account types, based on the estimated sales volume. Both account types have benefits and fees, so analyze your business needs before signing up.

Understanding Amazon’s Fees and Pricing Structure

Amazon charges fees for selling, which include referral and subscription fees, as well as fulfillment costs. Comprehend these fees, calculate profitability, and price products appropriately. Use Amazon’s Revenue Calculator to estimate fees and revenues associated with your products.

Choose a Selling Plan

Amazon offers two types of selling plans: Individual and Professional. Individuals can sell up to 40 items per month and pay a fee per item sold, while Professional sellers enjoy unlimited sales and pay a monthly subscription. Evaluate your sales volume and choose the right plan for your business.

Read the Seller Verification Guide

Understanding the seller verification process is vital. Amazon requires sellers to complete verification during account registration. The process includes submitting personal and business information and tax and identity documents. Familiarize yourself with the guide to ensure a smooth verification process.

Consider Your Growth Strategy

Develop a growth strategy before starting to sell on Amazon Australia. Consider expanding your product range, optimizing your listings, enhancing your customer service, and learning from feedback. Monitor your performance metrics on the Seller Central dashboard to improve and grow your Amazon Australia business continually.

Getting Started with Selling on Amazon Australia

Starting your journey as an Amazon Australia seller involves understanding critical components that impact your success. These components include product selection, product listing, inventory management, and marketing and advertising strategies.

Product Selection

Choosing the right product to sell is crucial for success on Amazon Australia. Research the local market and analyze customer preferences to find profitable and in-demand items. The Amazon Best Sellers list can provide you with valuable insights to guide your decision-making process.

Product Listing

A well-optimized product listing is essential for attracting potential customers. Ensure that your listings include high-quality images, accurate product descriptions, and relevant keywords. Utilize product features such as bullet points and other HTML tags to better format and convey information to the reader.

Inventory Management

Effective inventory management is vital for maintaining consistent sales and ensuring customer satisfaction. Implement an inventory tracking system and utilize Amazon’s fulfillment services like Fulfillment by Amazon (FBA) for seamless logistics and delivery.

Marketing and Advertising

Marketing and advertising play a significant role in driving sales on Amazon Australia. Employ a combination of Amazon Advertising tools, such as Sponsored Products and Sponsored Brands, to increase visibility and drive traffic to your listings. Additionally, engage with customers through social media and email marketing to enhance brand awareness and customer loyalty.

Is Amazon FBA Australia Worth It?

Given the increasing popularity of online shopping and e-commerce, sellers are contemplating whether entering the Amazon Australia marketplace is wise. In this section, we will explore the benefits of using Amazon FBA in Australia and compare it with Fulfilled by Merchant (FBM) method.

Fulfillment by Amazon (FBA) and its benefits for sellers

With Amazon FBA, sellers can store their products in Amazon’s warehouses, where Amazon manages the storage, packaging, and shipping logistics. FBA offers several benefits:

  • Prime Shipping: FBA products are eligible for Amazon Prime, increasing visibility and driving more sales.
  • Customer Service: Amazon takes care of customer service, managing inquiries, returns, and refunds.
  • Global Selling: FBA enables sellers to access international markets with Amazon’s global network.

FBA vs. Fulfilled by Merchant (FBM)

Alternatively, sellers can opt for Fulfilled by Merchant (FBM), wherein they handle the storage, shipping, and customer service themselves. Comparing the two models:

Shipping SpeedFast (Prime eligible)Depends on the merchant
Customer ServiceManaged by AmazonManaged by the merchant
Inventory StorageAmazon warehousesMerchant’s responsibility

Choosing between FBA and FBM depends on the seller’s business model, resources, and goals.

The costs and potential profits of using FBA

Using FBA comes with its costs, including fulfillment fees, storage fees, and referral fees. However, these fees are often outweighed by:

Overall, Amazon FBA can be a worthwhile investment for those looking to sell on Amazon Australia, but individual sellers must assess their specific circumstances and preferences.

How Much Does It Cost to Sell on Amazon Australia?

Understanding the costs associated with selling on Amazon Australia is essential for setting the right pricing strategy and maximizing profits. This section will break down the various fees and costs you can expect when selling on Amazon Australia, and provide tips on minimizing expenses.

Amazon’s Fees and Pricing Structure

The primary fees to consider when selling on Amazon Australia include the subscription fee for Professional Sellers and the per-item fees for Individual Sellers. Below is a breakdown of these fees:

  • Professional Seller: AUD $49.95 per month (plus GST) and no per-item fee
  • Individual Seller: No monthly fee; instead, a fee of AUD $0.99 per item sold applies

In addition to subscription and per-item fees, there are referral fees based on the product category, and these fees typically range from 6% to 45% of the item’s sale price.

Additional Costs, Such as Shipping, Storage, and Advertising

As an Amazon Australia seller, you need to also consider the costs of shipping, storage, and advertising. Shipping costs will depend on the method you choose, for example:

  • Fulfillment by Amazon (FBA): Fees are based on the size and weight of your products, with additional long-term storage fees if inventory remains unsold for more than 365 days
  • Self-Fulfillment: You’re responsible for handling and shipping your products, and the costs will vary based on your chosen carriers and the weight and dimensions of your packages

Advertising costs depend on the type of campaign you run, such as Sponsored Products or Sponsored Brands, and your advertising budget.

Tips for Minimizing Costs and Maximizing Profits

To keep expenses in check while selling on Amazon Australia follow these tips:

  1. Choose your seller type wisely: Evaluate your sales volume and choose between Professional and Individual seller plans based on your needs
  2. Optimize shipping and storage: Consider FBA, or negotiate more favorable rates with carriers if self-fulfilling orders
  3. Be strategic with advertising: Focus on high-performing products, set an appropriate budget, and continuously monitor the performance of your campaigns

By understanding the costs associated with selling on Amazon Australia and implementing cost-minimization strategies, you can improve your bottom line and enjoy a more profitable selling experience.

How Do I Get Products to Sell on Amazon Australia?

Sourcing products from local and international suppliers

Begin by researching potential local and international suppliers to source products. Consider attending trade shows, browsing online marketplaces such as Alibaba, and seeking recommendations from fellow sellers. When evaluating suppliers, take note of their reliability, product quality, and shipping capabilities.

Understanding product sourcing regulations and restrictions

Familiarize yourself with import regulations and restrictions for bringing products into Australia. This includes checking any licensing requirements, adhering to product safety standards, and understanding customs duties and taxes. Additionally, ensure your products comply with Amazon Australia’s specific selling guidelines.

Tips for negotiating with suppliers and finding high-quality products

When negotiating with suppliers, be transparent about your needs and expectations. Discuss competitive pricing, order quantities, and product specifications. Establish long-term relationships with reputable suppliers by maintaining clear communication and building trust over time. Lastly, consider ordering samples to evaluate product quality before committing to larger orders.

  • Research: Attend trade shows, search online marketplaces, and gather recommendations.
  • Regulations: Know import regulations, product safety standards, and Amazon Australia’s guidelines.
  • Negotiation: Be transparent, build trust, and evaluate product quality through samples.

Shipping Products to Amazon FBA Australia

In this section, we will discuss the intricacies of shipping products to Amazon’s Fulfillment by Amazon (FBA) program in Australia. We will cover Amazon’s shipping and labeling requirements, choosing the right shipping method and carrier, and tips for reducing shipping costs and avoiding delays.

Explanation of Amazon’s Shipping and Labeling Requirements

Amazon has strict guidelines for shipping and labeling products sent to their FBA warehouses. Sellers need to ensure their products are packaged correctly, labelled accurately, and comply with all applicable regulations. Some of the key requirements include:

  • Using an Amazon-approved barcode (UPC, EAN, or ISBN) on each product’s packaging
  • Putting FBA-specific shipping labels on each package
  • Ensuring products meet packaging and prep requirements (e.g., polybags, bundling, etc.)

Choosing the Right Shipping Method and Carrier

Selecting the most suitable shipping method and carrier depends on factors such as shipping costs, delivery time, and reliability. Some popular carriers for shipping products to Amazon FBA Australia include:

It’s essential to compare the costs, features, and track record of each carrier to identify the best option for your business.

Tips for Reducing Shipping Costs and Avoiding Delays

Effective planning and organization can help minimize shipping costs and prevent delays. Here are some suggestions:

  • Consolidate shipments to send fewer, larger shipments instead of multiple smaller ones
  • Choose the right packaging materials and size to avoid dimensional weight surcharges
  • Monitor carrier performance and switch carriers if needed to ensure timely deliveries


Expanding the business to Amazon Australia offers a promising opportunity for sellers to tap into a growing market. With relatively low competition and an increasing customer base, it’s an excellent time to enter the Australian marketplace.

By conducting thorough research and understanding the market requirements, sellers can set up their Amazon Australia operations smoothly. Tools such as Fulfilment by Amazon (FBA) and the Amazon Global Selling program can assist in managing international logistics and customer support.

It’s crucial to adhere to Australian regulations, tax laws, and product compliance standards to avoid any legal issues. In addition, leveraging Amazon Advertising and optimizing product listings can make a considerable difference in reaching the target audience and boosting sales. By considering these aspects, sellers can confidently make their mark in the Amazon Australia market.

Frequently Asked Questions

In this section, we’ll address some frequently asked questions regarding selling on Amazon Australia.

What is the best way to research products to sell on Amazon Australia?

The most effective way to research products is to use Amazon’s Best Seller Rank (BSR), explore market trends, and utilize product research tools like Jungle Scout or Helium 10. These tools provide valuable insights into product demand, competition, and sales projections.

How long does it take to start selling on Amazon Australia?

Setting up an Amazon Australia account can take a few days, while product listings may take an additional 1-2 weeks, depending on the complexity of the products and the need for approvals from Amazon. Aim for a 2-4 week timeframe to start selling on the platform.

Can I sell on Amazon Australia if I live outside of Australia?

Yes, you can sell on Amazon Australia even if you reside outside of the country. To do so, open an Amazon Australia Seller account, and ensure you have a valid tax ID and bank account to receive payments. Amazon offers an international shipping option called AmazonGlobal to facilitate cross-border selling.

What is the difference between FBA and FBM on Amazon Australia?

Fulfillment by Amazon (FBA) allows sellers to store their products in Amazon’s fulfillment centers, where Amazon handles storage, shipping, and customer service. On the other hand, Fulfillment by Merchant (FBM) requires sellers to manage their inventory, shipping, and customer service issues themselves.

What is the most cost-effective way to ship products to Amazon FBA Australia?

Consider shipping through a reliable and cost-effective freight forwarder or consolidator, especially for larger shipments. For smaller, lighter shipments, courier services like DHL, UPS, or FedEx may be more suitable. Comparing multiple shipping options is key to optimizing costs.

How much money can I make selling on Amazon Australia?

The earning potential of Amazon Australia depends on various factors, including product demand, competition, profit margins, and the seller’s marketing efforts. While some sellers achieve significant success, others may need to continuously adapt their strategy and products to improve sales and profitability.

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