How To Report A Seller On Amazon (Step-By-Step Guide)

There are over two million third-party sellers on Amazon in 2022, which is still increasing. Since the competition has become fiercer, meeting unscrupulous Amazon sellers on the platform is inevitable.

Amazon is always endeavoring to provide the best customer experience in the world. That is why it has an easy-to-use system for buyers or sellers to report a seller who has violated Amazon’s policies.

This guide outlines some key components of Amazon’s selling policies and provides tips on reporting a seller if you think they have violated one of the policies.

Amazon Selling Policies and Seller Code of Conduct

Amazon’s Seller Code of Conduct requires all third-party sellers to act honestly on the platform to ensure a fair selling environment.

These Amazon’s guidelines include the following:

  • Provide accurate information to Amazon and our customers at all times
  • Act fairly and do not misuse Amazon’s features or services
  • Not attempt to damage or abuse another Seller, their listings, or ratings
  • Not attempt to influence customers’ ratings, feedback, and reviews
  • Not send unsolicited or inappropriate communications
  • Not contact customers except through Buyer-Seller Messaging
  • Not attempt to circumvent the Amazon sales process
  • Not operating more than one selling account on Amazon without a legitimate business need

Breaking the Code of Conduct or any other Amazon policies will lead to serious repercussions like the cancellation of listings, suspension from receiving payments, and revoking selling privileges.

If you feel a seller on the amazon platform has violated any policies regarding product listings or other activities, it’s important to report them immediately. If a serious policy violation is reported, amazon will investigate the issue and take appropriate action.

The following are the steps to take if you want to report an Amazon seller.

What Are The Consequences Of Policy Violations

Strictly adhering to Amazon’s policies is of paramount importance. Neglecting to do so may result in being prohibited from selling a specific product and could even lead to suspending the entire seller account.

Violating trademark laws increases accountability; for example, if a seller is found guilty of offering counterfeit items, then legal repercussions might ensue brought on by the trademark holder.

Therefore, it is essential to report the seller’s violations to make sure they burden the consequences to ensure a fair competition environment.

Determine What Policy Has Been Violated

Although most Amazon sellers behave as the seller code wants them to, it is common to see dishonest behaviors on the platform.

To report a seller effectively, you must first figure out what policy they have violated. Here is a list of common practices violating Amazon’s selling policies and seller code of conduct.

Inaccurate or misleading information

This includes providing inaccurate information to the Amazon platform and the customers. For example:

Manipulating listings with “grey hat” techs

Amazon sellers must act fairly and lawfully to stand out rather than apply grey hat techniques. They must not be involved in any of the activities below:

  • Manipulating sales rank by creating fake orders
  • Using bots or paying for clicks to artificially increase web traffic
  • Damage other sellers’ listings or ratings

Incentive review issues

Amazon encourages customers to leave a review about their shopping experience on the platform. However, the sellers must not manipulate the ratings, feedback, and reviews by offering an incentive in exchange for:

  • Removing negative feedback or reviews
  • Writing positive reviews for your listings or stores
  • Writing bad reviews for your competitors’ listings or stores

Any request sent to customers to try to influence or inflate their reviews is prohibited by Amazon.

Marketing communications

Sellers can only communicate with customers via Buyer-Seller Messaging regarding the customers’ purchases. All marketing communications are prohibited and should be reported to Amazon.

Customer information misuse

Customer information, including name, address, and phone number, is only used for order fulfillment. Sellers must not use this information for marketing campaigns or contact customers via inappropriate messages outside Amazon’s Buyer-Seller Messaging tool.


Multiple Selling accounts on Amazon

Owning different selling accounts to sell the same products is forbidden by Amazon unless you own multiple brands and maintain separate businesses for each brand.

Document the Seller Violations

When you find that a seller is possibly violating one of the Amazon policies above, you should consider alerting Amazon – no matter whether you are a shopper or a seller.

However, Amazon may not take further action unless you provide documentation to prove the violation. Therefore, you will be responsible for gathering documentation to support your report.

The more documentation you collect, the higher possibility that Amazon will take action against the seller you reported.

These documents include the following:

Contact the Seller Directly and Solve The Issue

Frequently, issues with a product or shopping experience will be quickly solved by contacting the Amazon seller directly because most are honest firms that truly want to offer the customers a quality service.

Therefore, first, contact the seller before committing any additional measures.

The Buyer-Seller Messaging tool of Amazon allows customers to ask questions and communicate with the sellers directly and tell the seller what issues they are facing. If the seller’s answer isn’t satisfactory, then it’s time to contact Amazon customer service.

How To Report A Seller On Amazon

Amazon enables customers to easily alert amazon and the brand owner, and resolve any issue between the buyer and amazon seller.

If your issue is still unresolved after talking directly to the seller, it is time to notify Amazon. You can contact Amazon via Customer Support or a Seller Abuse Report Form.

There are several simple ways to contact Customer service, including:

  • website or Amazon APP
  • phone calls
  • email
  • live chat

For buyers

Suppose you are a buyer and believe you have witnessed or experienced unacceptable behavior from sellers. In that case, the quickest and easiest way to alert Amazon is through their Customer Service page, where Amazon can help you solve most problems.

You can also call the Amazon hotline to speak with a customer service representative. You will first be connected to an automated system that can help narrow down your issue before connecting you to a representative.

Alternatively, their chat function on the website offers similar assistance; while still interacting with a bot initially, it will then put you in touch with someone who can provide further help.

For sellers

Sellers may find that their competitors are violating selling policies and competing with you in a malicious way, including:

  • Manipulating their reviews or ratings by offering incentives
  • Buying your products, return and then leaving negative reviews
  • Hijacking your product listings
  • Selling counterfeits of your products
  • Other behaviors that damage your brand and business

Then it is time to notify Amazon about their dishonesty and stop them instantly.

To report these sellers on Amazon, log in to Seller Central and click the “Report Abuse” tab. Then you will be asked to select the violation type and provide concerned order ID or ASIN. In the next step, you must submit documentation to prove the violation. Then wait for Amazon to take action.

Be aware that only serious problems should be reported via the seller abuse report form. If you deliver false reports and Amazon finds that, your Amazon account will be affected.

Brand Owners: Report A Violation Via Project Zero

If you are a brand owner and have a registered trademark, you can enroll in the Project Zero program.

As long as you have a Brand Registry account with a registered trademark and a Rights Owner role and can provide Amazon with related proof, you might be eligible for Project Zone, which can proactively remove suspected counterfeits by monitoring 8 billion listing updates daily.

You will also be able to remove counterfeit listings instantly without contacting Amazon customer service if you find a trademark infringement issue from your competitor.

Project Zero is powerful and efficient in safeguarding your brand, and brand owners should consider enrolling in it.


As Amazon is becoming an increasingly popular marketplace, it is essential to keep the platform safe and fair for everyone. Therefore, if you encounter any seller that seems to have violated any of Amazon’s policies, do not hesitate to report them immediately.

Choose the appropriate way according to your situation to effectively voice out your concern and eventually restore a pleasant shopping environment for all. Amazon takes seller violations seriously and will take action against these violators as long as the evidence you submit is solid.

Frequently Asked Questions

Can Amazon sellers refuse refunds?

Yes, some sellers may refuse to issue a refund depending on the return policy they have in place. However, suppose buyers believe they were not given a refund due to a policy violation, such as receiving counterfeit items or items that were not as described. In that case, they should report the seller on Amazon.

What are the different types of Amazon seller listing violations?

Some common types of Amazon seller listing violations include providing inaccurate or misleading information in product listings, manipulating sales rank by creating fake orders, damaging other sellers’ listings or ratings, offering incentives for reviews, sending unsolicited or inappropriate communications, and operating more than one selling account on Amazon without a legitimate business need.

Can other sellers report a seller?

Yes, other sellers are encouraged to report any instances of who violated amazon’s policies on the Amazon.

Is Amazon responsible for all third-party sellers?

No, Amazon is not responsible for the activities of all third-party sellers on its platform. However, it does have a set of rules and regulations that must be followed by all sellers using its platform, which are designed to protect buyers and ensure fair competition. Amazon will take appropriate action against the seller if these rules are violated.

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