Ungated Categories on Amazon: Your Guide to Easy Product Listings

01 ungated categories on amazon

Amazon’s marketplace serves as a thriving hub for sellers, offering various products in various categories. One particularly intriguing aspect of this platform is its ungated categories, which grant sellers unrestricted access to list items without explicit approval.

Some merchants may not know the significance of ungated categories and how to capitalize on this opportunity to bolster their online businesses. Read on to understand these categories, learn their benefits, and tips for successfully navigating them.

What Is an Ungated Category on Amazon?

An ungated category on Amazon is a product category that doesn’t require pre-approval for sellers to list their items. These categories allow for easier entry for sellers, creating a diverse marketplace with a wide range of products.

Definition and Characteristics of Ungated Categories

These categories are open to all Amazon sellers without additional permissions. Examples include books, toys, and most consumer electronics. These categories typically have less stringent requirements, making it simpler for sellers to start listing products.

The following points are the ungated Amazon categories when this article was written. To make sure that you know the most updated information, check out this list provided by Amazon.

  • Amazon device accessories
  • Amazon Kindle
  • Automotive & Powersports
  • Beauty
  • Camera and Photo
  • Cell phones and accessories
  • Home and Garden
  • Industrial and Scientific
  • Kindle accessories and Amazon fire TV accessories
  • Major appliances
  • Musical instruments
  • Sports
  • Tools and home improvement

Some categories are not gated, but some of their subcategories need approval. They are the following:

  • Baby products
  • Books (collectible ones have a certain guidelines)
  • Consumer electronic
  • Grocery and gourmet foods
  • Office products
  • Outdoors
  • PC’s
  • Pet supplies
  • Software

Compared to gated categories, which require a more extensive vetting and approval process, ungated categories generally have lower barriers to entry. This means more competition but also provides opportunities for sellers to quickly launch and test their products in the market.

02 product categories

Pros and Cons of Selling in Ungated Categories

Selling in ungated categories has its advantages, such as:

  • Accessibility: Anyone can start selling in Amazon ungated categories without approval, making it easier for new sellers to enter.
  • Wide Range: Ungated categories offer a vast selection of products, allowing sellers to choose from diverse niches and tailor their inventory to their preferences.
  • Lower Requirements: Sellers often face fewer restrictions and requirements to list their products, such as having a professional seller account or brand registry.

However, there are also some drawbacks to be aware of:

  • Competition: With a lower barrier to entry, sellers may face higher competition from other sellers, potentially leading to lower profit margins.
  • Less Control: With more sellers in the market, it may be difficult for brands to control their products’ positioning, visibility, and pricing.

What Is a Gated Category on Amazon?

A gated category on Amazon is a more restricted category that requires sellers to obtain approval before listing their items. These restricted categories often have higher standards for product quality, safety, and authenticity to protect customers and the Amazon marketplace.

To access these categories, sellers must proceed into the request approval process, which requires documentation, meeting certain performance metrics, and adhering to specific listing requirements.

The gated categories are the following points:

  • Collectible coins
  • Entertainment collectibles
  • Fine art
  • Music and DVD
  • Sports collectibles
  • Video, DVD, and Blu ray
  • Watches

Reasons Behind Gating Certain Categories

Amazon gates certain categories to maintain high customer trust and satisfaction. This is particularly important for products that are consumed, applied to the skin, or have increased safety risks.

Some other reasons for gating include preventing counterfeit or fraudulent products, ensuring product safety, and adhering to regulatory requirements. Gating also helps to keep out inexperienced sellers who are less likely to meet Amazon’s strict requirements for selling these products online.

03 amazon's strict requirements

Pros and Cons of Selling in Gated Categories

Just because a product is in the restricted Amazon’s gated categories doesn’t mean it’s impossible to sell them. You may expect the following pros and cons when it comes to selling items in Amazon gated categories:


  • Less competition: Since many sellers are not approved to sell in gated categories, there is often less competition and potentially higher profit margins.
  • Enhanced customer trust: Customers know that Amazon has vetted products in gated categories, which can lead to increased consumer confidence.


  • Increased effort to get started: Obtaining approval for gated categories can be time-consuming and more complex than other categories.
  • Higher barriers to entry: The stringent requirements for gated categories may require new sellers to invest more resources into proper documentation, product quality, and seller performance.

Ungated Amazon Seller Categories

Ungated categories on Amazon do not require special approval from Amazon to sell. These open categories provide an excellent opportunity for new and experienced sellers to quickly start their businesses without the hassle of jumping through hurdles imposed by gated categories.

List of Popular Ungated Categories

Here are some popular ungated categories that sellers can easily tap into:

  • Books
  • Consumer Electronics
  • Home & Garden
  • Office Products
  • Video Games & Consoles
  • Sports & Outdoors

It’s important to note that while these categories are ungated, individual products within the category may still require brand, category, or product-specific approval to sell.

Factors to Consider When Selecting an Ungated Category

Before diving into an ungated category, consider the following factors:

  1. Market demand: Ensure there is consistent demand for the products in the category you choose.
  2. Competition: Analyze the competition to ascertain if you can effectively differentiate your products or offer a unique selling proposition.
  3. Profit margins: Calculate the profit margins and consider Amazon fees, product costs, and shipping expenses to ensure you’ll have a lucrative business.
04 profit margins

By carefully evaluating these factors, you can select the most suitable ungated category for your business goals and achieve success in the Amazon marketplace.

What Is the Best Ungated Amazon Category to Sell In?

To find out the best category for you to choose, start by analyzing the product demand and competition. Research the top-selling products in various categories and examine their sales rankings. This will give you an idea of categories with high demand and low competition, making them ideal for your products.

Use tools such as Google Trends and Amazon’s Best Sellers to determine what products are currently popular. Remember to avoid saturated markets, as they can be more challenging to succeed in.

Evaluating Profitability and Market Potential

Next, evaluate the profitability and market potential of the product categories that you’re considering. Calculate the anticipated profit margins for each product, considering factors such as manufacturing, shipping, Amazon fees, and advertising costs. Higher margins will help ensure long-term success in that category.

Don’t forget to consider market trends and future growth prospects. For instance, if a category is trending upwards and shows potential for future growth, it might be a wise choice to invest in.

Considering your Niche and Expertise

Lastly, consider your niche and expertise when selecting the best ungated Amazon category to sell in. Choosing a category that aligns with your skills and knowledge is crucial, enabling you to make informed decisions, develop effective marketing strategies, and create high-quality products.

Identify your strengths and passions, then find a category that complements them. This approach will make it more manageable and enjoyable to grow your Amazon business.

The Best Way to Check for Product Restrictions on Amazon

When dealing with ungated categories on Amazon, knowing any restrictions could affect your product listings is essential. In this section, we’ll discuss the best practices for checking product restrictions on Amazon.

05 product restrictions on amazon

Utilizing Amazon Seller Central tools

Amazon Seller Central offers a variety of tools to help you check for product restrictions. The Add a Product tool allows you to search for your product and view any restrictions in place. The Manage Inventory page can also show you any restricted items in your inventory.

Researching Product Restrictions and Guidelines

Amazon provides extensive documentation on its website regarding product restrictions and guidelines. You can find this information under the Help section in Seller Central. Carefully review Amazon’s Restricted Products and Category, Product, and Content Restrictions guidelines.

Staying Informed About Policy Updates

Amazon regularly updates its policies and guidelines, which can impact your product listings. To stay informed about any changes, subscribe to the Amazon Seller newsletter, follow Amazon Seller forums, and regularly visit the Announcements section in Seller Central.

In conclusion, understanding Amazon’s product restrictions is crucial for a smooth selling experience. By utilizing the tools available in Amazon Seller Central, researching product restrictions and guidelines, and staying informed about policy updates, you will be better prepared to manage your listings in these categories.

Amazon Ungating: How to Request Category Approval

To ungate essentially means processing your approval to sell items in the Amazon restricted categories. Before you begin the ungating application process, gather all required documentation.

This includes invoices from suppliers, proof of product authenticity, and any required safety or compliance certifications.

Ensure your documents are clear, legible, and meet Amazon’s requirements. Proper preparation of these materials can significantly increase your chances of approval.

A Step-by-Step Guide to Requesting Category Approval

Follow these steps to request category approval on Amazon:

06 product classifier
  • Click on Listing limitations apply and select Request Approval.
  • Complete the application form, providing all necessary documentation and information.
  • Submit your application and wait for Amazon’s response, which can range from a few hours to several weeks.

Tips for a Successful Ungating Process

To improve your chances of success, consider these pointers:

By following these tips, preparing the necessary documentation, and understanding the ungating process, you’ll be well on your way to selling items in restricted categories on Amazon.


In summary, the gated and ungated categories on Amazon provide opportunities for both new and experienced sellers to enter the marketplace without restrictions. By focusing on these categories, sellers can build their reputation and customer base.

Should you wish to sell products categorized either as gated or ungated, you need to research well about its market. Along with that, make sure that your products comply with the existing policy. Finally, your products need to be properly categorized, marketed appropriately, and sold professionally.

With careful planning and a dedication to meeting customer needs, sellers can successfully navigate these categories on Amazon and build a profitable business.

Frequently Asked Questions

How many categories are gated on Amazon?

While the exact number of gated categories on Amazon can vary over time, generally, there are 7 categories that require approval from Amazon. Check out the Seller Central to see the list.

How do I know if my product is ungated on Amazon?

To determine if your product is ungated on Amazon, you have a couple of options. Firstly, you can visit Amazon Seller Central and navigate to the ‘Add a Product’ page. If you need the approval to list your item, a request approval button will appear.

Remember, even if your product is in an ungated category, specific brand or subcategory restrictions might need approval. In such cases, it’s best to consult Amazon’s policies to verify if additional permissions are required.

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