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How to Find Products to Sell on Amazon: Uncover Hidden Gems in the Marketplace


If you want to start an online business, selling products on Amazon can be a lucrative opportunity. With millions of customers at your fingertips, the potential for success selling online here is immense. In this article, we’ll discuss how to find the perfect products to sell on Amazon so you can begin your journey toward e-commerce success.

Drop shipping is a popular business method on Amazon, where you don’t have to have the products themselves. However, your choice of products can make or break your business.

To select winning items, you must conduct thorough research, assess competition, and determine market demand. With dedication and strategic thinking, you’ll master the art of product selection and set up your online store for prosperity.

Don’t be overwhelmed by the seemingly daunting process of finding products to sell online. You can uncover profitable niches and capitalize on hidden opportunities with the right approach.

So, how to find products to sell on Amazon, was it? Read on, and you’ll find out how.

Factors To Consider When Choosing A Product

The first thing to remember is to ensure your product ideas comply with Amazon’s restrictions and guidelines to avoid complications. If that’s been checked, you can proceed to check other areas of the product. Several factors determine whether a product or service is right for your business, and here are some:


When selecting a product to sell on Amazon, consider its price point. Aim for a balance between profitability and affordability, ensuring your product is competitively priced.

Size and Weight

Consider product size and weight; compact and lightweight items optimize storage costs and shipping fees.


Analyze the demand and seasonality of the product you’re considering. Opt for items with consistent year-round demand instead of seasonal products, which can be challenging for long-term growth. Ensure your product complies with Amazon’s restrictions and guidelines to avoid complications.

Competition Level

Assessing your competition is vital in determining a product’s success. Analyze the best-seller rank (BSR) and the number of reviews on top listings to gauge competition level. Products with a low BSR and fewer reviews may indicate less competition but also consider market saturation.

Research top competitors and compare product ideas to determine how to differentiate your product. Note any gaps in their offerings or areas for improvement. By identifying and addressing these gaps, you put yourself in a position to stand out and better serve customer needs.

In the end, all these factors come down to profitability. Another area you can check is the customer reviews left on the product page. You can find out why people like the product by checking out the positive reviews and determining its drawbacks in the negative ones.

Strategies For Finding Products To Sell On Amazon

One of the critical aspects of succeeding on Amazon is finding the right products to sell. This section discusses several strategies for uncovering profitable product opportunities on Amazon.

Using Product Research Tools

Utilize Amazon product research tools to sharpen your search for high-demand, low-competition products. Popular options like Helium 10, Jungle Scout, and AMZScout provide valuable insights on market trends and sell products that earn a good profit.

Using these tools, you can:

Exploring Amazon’s Best Seller Ranking (BSR) And Best Sellers Page

Amazon’s Best Sellers Page and Best Seller Ranking (BSR) are excellent sources of inspiration. Peruse the top-selling products in your target category to identify items with high demand and low competition.

Look for:

  • Products with a BSR under 10,000 in their respective categories.
  • Common themes or characteristics shared by best-sellers.
  • Products with room for improvement or additional features.

Tapping into Trending Topics with Google Trends

Staying ahead of trends is essential for staying competitive. Google Trends allows you to monitor popular search queries related to trending products in your niche, providing valuable information on rising product demand.

Here’s how:

  1. Use Google Trends to track niche-specific search queries over time.
  2. Compare multiple keywords to identify breakout trends.
  3. Adjust product offerings accordingly to capitalize on emerging market trends.

Using Chrome Extensions To Power-Browse Amazon Listings

Save time and streamline your Amazon product research with the help of efficient Chrome extensions. Tools like DS Amazon Quick View and AMZScout Pro allow you to quickly review essential product information and analytics directly in Amazon’s search results.

Extensions provide:

  • A quick look at BSR, estimated sales, and reviews for listed products.
  • Ability to compare products and identify trends across search results.
  • Insights into product variations and potential opportunities for differentiation.

Different Types Of Products To Sell On Amazon

There are several types of products to sell on Amazon. They are the following:

Wholesale Products

When selling wholesale products on Amazon, you purchase directly from manufacturers and suppliers in bulk. There are a lot of Amazon sellers (and sellers outside of Amazon) that have great deals when you purchase in bulk.

This can lead to discounts and higher profit margins. However, competition can be fierce, and you may need to invest in inventory upfront.

  • Pros: Higher profit margins, access to popular products
  • Cons: Upfront investment, high competition
  • Considerations: Research products and suppliers, understand Amazon fees

Private Label Products

Private label products allow you to create your brand by applying your logo and packaging to existing products. This gives you more control over pricing, marketing, and customer loyalty. It can require significant time investment and startup capital to establish your brand.

  • Pros: More control, higher profit potential
  • Cons: Initial time and financial investment, building a brand
  • Considerations: Product selection, branding, promotion

Direct-Source Products

By direct-sourcing products, you work directly with manufacturers to produce your items, cutting out middlemen and reducing costs. This can lead to higher profit margins but may require navigating language barriers, dealing with shipping costs, and international shipping logistics.

  • Pros: Reduced costs, exclusive access to products
  • Cons: Language barriers, shipping logistics
  • Considerations: Establish relationships with manufacturers, understand import/export rules

Handmade Goods

Handmade goods offer a unique opportunity to showcase your creativity and craftsmanship. This can lead to customer loyalty, higher profits, and differentiation from competitors. However, handmade goods can be time-consuming and require significant skill or training.

  • Pros: Unique products, loyal customer base
  • Cons: Time-consuming, may require skill development
  • Considerations: Master your craft, create products that appeal to your target audience

Discovering Profitable Niches

Finding the right products to sell on Amazon starts with discovering profitable niches. This section will explore different ways to identify low-competition keywords and leverage keyword research tools to ensure a successful Amazon business.

How To Find Low Competition Keywords For Product Ads On Google

Start by visiting Google Ads to explore its Keyword Planner, one of the best places to identify low-competition keywords. Use filters like the product category, competitors’ products, and region to refine your search.

Focus on keywords with low competition and high search volume. These keywords are likely to convert into sales on Amazon. To track the performance of the chosen keywords, create a Google Ads campaign and monitor their success rate closely.

Using Google Or Similar Keyword Research Tools

Besides Google Ads, several other keyword research tools are available, such as Ahrefs, SEMrush, and Moz. These tools can help you identify profitable keywords by analyzing search volume, competition, and cost per click (CPC).

These tools provide features like uncovering new keyword ideas, understanding search intent, and analyzing backlinks. These insights will help you choose the right keywords and optimize your product listings for better visibility and conversion rates.

To stay ahead in the rapidly evolving ecommerce business, continuous research and ongoing improvements to your Amazon listings are essential. With the right tools and strategies in place, you’ll be able to find profitable niches that allow you to grow and maintain a successful Amazon business.

Perfecting Your Product Idea

As an Amazon seller, perfecting your product idea is essential for success. You can improve and validate your product idea to stand out.

Improving Existing Products by Making Small, Impactful Changes

Start by analyzing popular products in your chosen niche. Identify areas where you can make small yet significant improvements. Examples of these improvements could be:

  • Enhanced functionality: Adding or improving existing features to better serve customers’ needs.
  • Superior design: Optimizing aesthetics, ergonomics, or materials to enhance user experience.
  • Expanded options: Offering various colors, sizes, or other customizations to attract more buyers.

By making impactful changes, you can create a differentiated product that appeals to your target audience.

Validating Your Differentiated Product Idea

Before launching your improved product ideas, it’s crucial to validate your idea to ensure there is a market for it. Consider the following steps:

  1. Competitor analysis: Examine similar products and determine if your improvements set you apart meaningfully.
  2. Market research: Use Amazon Market research tools (e.g., Helium 10 or Jungle Scout) to analyze demand, reviews, and sales data to estimate your product’s potential.
  3. Customer feedback: Reach out to potential customers for their opinions using social media, forums, or surveys. This feedback can provide valuable insights and help you refine your product.

By perfecting and validating your product idea, you increase your chances of success in the competitive Amazon marketplace.

Sourcing and Importing Your Products

Now that you’ve found your product ideas and researched properly, it’s time to source these items.

Finding the right products to sell on Amazon can be challenging, but understanding different sourcing and importing methods will give you an advantage in the competitive marketplace. This section will explore three popular strategies: retail arbitrage, finding wholesale products, and importing through Amazon Global Logistics.

Retail Arbitrage

Retail arbitrage involves buying products from online or even physical retail stores and reselling them on Amazon for a profit. This strategy can be particularly effective for finding unique or hard-to-find products in high demand but not readily available through other sourcing methods.

To be successful with retail arbitrage, it’s important to have a keen eye for spotting undervalued items and to be able to move quickly to capitalize on opportunities.

Finding Wholesale Products for Amazon

Wholesale sourcing involves purchasing products directly from manufacturers or wholesalers at bulk rates. This involves purchasing products in bulk at a discounted price, with the intention of reselling them at a profit.

Working with wholesalers can be a more scalable and sustainable way to source products than retail arbitrage, as you can establish ongoing relationships with suppliers and order larger quantities of products over time.

Leveraging Amazon Global Logistics for Product Imports

If you’re interested in selling products on Amazon that are not available in your local market, importing products through Amazon Global Logistics can be a viable strategy. Amazon Global Logistics is a service that helps sellers manage the logistics of importing products from overseas suppliers.

This can include coordinating the delivery and shipping costs, handling customs clearance, and managing any other logistics-related challenges that may arise.

By importing products through Amazon Global Logistics, sellers can expand their product offerings and tap into new markets without extensive knowledge of international trade regulations and logistics.


As you venture into selling products on Amazon, it’s crucial to remember the importance of product research, utilizing free and paid tools available. Analyzing market trends, competition, and profitability will help you make informed decisions.

Remember that diversifying your product portfolio and selecting high-demand niches is essential for long-term success. Don’t forget to evaluate factors like seasonality, customer reviews, and ratings, as well as Amazon fees.

The Amazon marketplace may be competitive, but with dedication and resilience, you can compete with other Amazon sellers.

Embrace the continuous learning process and stay updated on industry trends. Remember, your ecommerce expertise and willingness to adapt are the keys to your success. The time to sell on Amazon is now or never.

Frequently Asked Questions (FAQs)

Is selling wholesale products on Amazon a good idea?

Selling wholesale products on Amazon can be a profitable venture if you find the right suppliers and products. By purchasing items in bulk at a lower cost, you can sell them at a higher price and enjoy a healthy profit margin. However, conducting thorough research on potential suppliers, product demand, and market competition is crucial to ensure success.

How can I find low-competition keywords for my Amazon products?

Finding low-competition keywords for your Amazon products can greatly improve your listing visibility and search ranking. One approach is to use Amazon auto-suggest, which offers keyword recommendations based on actual customer searches. Additionally, take advantage of keyword research tools like MerchantWords, Jungle Scout, or Helium 10 to uncover hidden opportunities that may give you a competitive edge.

What should I consider when researching Amazon reviews for a specific product?

You should pay attention to the Overall rating. A higher average rating indicates a more satisfied customer base and a potentially better product.

Other than that, take a look at the number of reviews. A larger number of reviews often suggests a more established product but higher competition as well.

Finally, review the content. Analyze both positive and negative reviews to identify common themes, such as product quality, customer service, and any recurring issues.

By considering these aspects, you’ll gain valuable insights into the product’s performance and customer satisfaction, ultimately helping you make a better-informed decision about whether to pursue it for your own Amazon store.

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