An essential aspect of your Amazon product listing is the quality and effectiveness of your product images. High-quality images entice potential customers and enable them to visualize and understand the product better. Moreover, Amazon has specific guidelines regarding product images that you need to adhere to.
You know that having multiple images from various angles is crucial to showcase the product comprehensively. When choosing images, focus on clarity, lighting, and presentation. Don’t forget that your main image is the first to catch a shopper’s attention, so make it a high-resolution photo against a pure white background first, keeping in mind Amazon’s requirements.
Apart from ensuring that your images meet the technical specifications, emphasize your product’s benefits by highlighting key features, displaying the product in use, and including close-ups for product details. Remember that well-crafted images can result in increased conversions and higher customer satisfaction.
Understanding Amazon’s Image Guidelines
You need to understand Amazon’s image guidelines to create successful product listings. You can find these guidelines by logging into your Amazon Seller Central account and navigating to the “Product Image Requirements” section.
Give that a read and go back to this article to better understand what to expect. To give you some examples of a specific niche of the guidelines, here are some examples:
Clothing & Accessories: Models must appear in a natural pose, avoiding inappropriate gestures or positions
Baby Products: Avoid showing the product with a sleeping baby or implying that the infant is left unattended
DVD: Show the cover art, too, not just the disc.
Always consult Amazon’s guidelines specific to your product category for comprehensive information. Remember that the guidelines are subject to change over time. Maybe once in a while, take your time to read back the policies to always stay ahead of the game.
Following Amazon’s Technical Requirements for Product Images
Are in either JPEG (.jpg), TIFF (.tiff), or GIF (.gif) format
Have a pixel dimension of at least 1000 pixels on the longest side
Stay within the sRGB or CMYK color space
The file name format is Amazon ASIN, period, and the appropriate file extension.
Main Images vs. Secondary Images: The Do’s and Don’ts
The main images should be easy to understand, focusing on the primary product. On the other hand, secondary images can provide additional perspectives and details. For a primary image, ensure the following:
The entire product is visible with a white background
There are no additional elements other than the product
For secondary images, consider these suggestions:
Show different angles or product uses
Include infographics or text overlays for more product information
Creating High-Quality Amazon Product Images
High-quality product photos are crucial in showcasing products on Amazon, making them more appealing to potential buyers. Do whatever it takes to maintain good image quality. There’s no room for blurry images.
While taking product photos yourself may seem cost-effective, hiring a professional photographer can save you time and effort. They possess the skills and expertise to capture stunning images that highlight your product’s best features and stand out on Amazon.
DIY Product Photography: Essential Equipment and Tools
If you prefer to handle product photography yourself, here are some essential tools you’ll need:
Selecting a Good Digital Camera
A Tripod or Support Stand
A White Background Material
Artificial Light Stand
Follow these tips, and you can ensure your product images convey the right message and capture buyers’ attention:
Zoom in on Important Product Features
Create Interesting Lifestyle Images
Avoid Common Mistakes Like Blurry Images or Irrelevant Content
Each tip serves a specific purpose in portraying your product accurately and compellingly. Quality images can significantly enhance your product listings and increase your chances of earning sales.
You may also opt to purchase one of these to shoot your products (if your products can fit, anyway). Many people sell these mobile studios that are easy to disassemble and assemble.
Fashion Photography Tips for Amazon Listings
If your business focuses on fashion, there are certain tips you have to do to gain more conversion. This section will solely focus on these tips.
The Equipment Needed for Amazon Fashion Photography or Larger Products
Invest in a high-quality camera and lens to ensure your images are clear and detailed. You’ll also need proper lighting, either natural or a lightbox with diffused lighting, to reduce shadows and glare.
Consider using a tripod to maintain stability and avoid blurry images. For larger products, a backdrop that compliments your product and eliminates any distractions is essential.
Another thing to keep in mind is diversity. Customers like being included, even if that simply means seeing a model who’s the same race as they are. So, if you can, try to hire several models with different backgrounds.
For a more budget-friendly option, consider using friends or family as models. Just ensure that they look professional and fit the style of the product being showcased.
Whoever becomes your model, make sure your product images create the appropriate lifestyle image you establish with your products. If your fashion products resonate well with Spring, make sure your models are in Spring and enjoying wearing your products.
Larger Support Stands
For larger items like handbags, shoes, or accessories, using support stands can help display your products more effectively. Choose stands that complement the product and maintain a clean, uncluttered appearance.
Ensure that the stands are sturdy and can support your product’s weight without causing any risk of falling or damage.
The Do’s and Don’ts of Amazon Fashion Listing Images
Do: Use high-resolution images that accurately represent the product (colors, materials, and textures).
Don’t: Include logos, watermarks, or marketing messages as they can detract from the product and violate Amazon’s listing rules.
Do: Show at least one image of the product on a model or mannequin to provide a sense of scale and fit.
Don’t: Use busy or distracting backgrounds that make it difficult to focus on the product.
Details to Detail
Fashion customers, when window shopping on Amazon, like several aspects of the clothes. They are things such as:
Buttons
Pockets
Small embroidery details
Logos
Stitchings
Fabric
Prints
Remember to shoot these things as they can build trust in customers. The more the customers know about your product, the more likely they will check out!
Optimizing Your Amazon Product Images for Maximum Impact
After all those efforts photographing your products professionally, you’d want the pictures to be used to the maximum. Here are some tips you can rely on while putting on your product pictures.
The Main Amazon Product Image: What to Include and What to Avoid
Your main Amazon product image should be clear and accurately represent the product. Include a plain, white background, with the product taking up at least 85% of the image space. Do not put additional text, graphics, watermarks, or inset images.
Making the Most of Your Secondary Image Slots
Utilize your secondary image slots to showcase different angles, product features, and uses. Close-up shots can highlight fine details, while lifestyle images help customers envision using your product. Additionally, infographics can help communicate key benefits or specifications.
Use Every Available Slot
Maximize your product listing by using all available image slots. Each additional image offers a new opportunity to showcase your product and provide valuable information to potential buyers. This increases their confidence in the product and your brand.
Keep Content Relevant and Focused on the Product
Ensure all images are relevant and focused on your product. Avoid unrelated visuals or distractions that do not contribute to your product’s value. Remember, the goal is to inform and persuade customers with concise, impactful imagery.
When to Use Text in Product Images on Amazon
Using text in product images is appropriate when it helps communicate important information, such as features or dimensions. Keep text minimal and clear while ensuring it does not clutter the image or breach Amazon’s guidelines.
Amazon Storefront Images: Why They Matter and How to Make Them Stand Out
Your Amazon storefront’s images represent your brand, and a consistent, appealing aesthetic can draw customers in. High-quality, engaging images that showcase your catalog and brand story attract more customers and keep them browsing your storefront longer.
Impress Customers with 3D-Rendered Images
When appropriate, utilizing 3D-rendered images can provide an interactive experience for customers. These dynamic images enhance your listing by allowing customers to virtually explore and interact with your product, increasing conversion potential.
After following the tips listed above, you should be able to draw more customers to your store. An example of a product with good photos is this. You may refer to this product (and any other best-selling products since they sell well for a good reason) and implement the same principles to your products.
Uploading Your Product Images to Amazon Seller Central
Having high-quality product images on your Amazon listing is crucial for converting potential buyers. This section will cover uploading images, resolving technical issues, and ensuring top-notch image resolution.
Step-by-Step Instructions for Adding Images to Your Amazon Product Listing
Follow these simple steps to add images to your product listing:
In summary, optimizing your Amazon product images plays a crucial role in attracting and retaining potential customers. High-quality and visually appealing images can significantly boost your product listings, making them stand out from the competition.
To create a compelling presence, consider using a combination of product images, lifestyle photos, and infographics. Remember to adhere to Amazon’s requirements for image resolution and file formats, ensuring that the images load quickly and display correctly across different devices and platforms.
Finally, don’t forget to continuously monitor and update your images as needed. This ongoing investment in your image strategy can lead to increased conversions, better reviews, and ultimately, greater success on the Amazon marketplace.
Frequently Asked Questions (FAQs)
What is Amazon product image optimization?
Amazon Product Image Optimization refers to the process of enhancing your product images to meet Amazon’s guidelines and attract potential buyers. This includes using high-quality images, appropriate dimensions, and clear backgrounds to better showcase your product’s features and benefits.
Should I include an image frame on my Amazon product images?
Adding an image frame to your Amazon product images is not recommended. It distracts from the main product, and Amazon prefers clean, clutter-free images that focus on the item itself. Instead, ensure your images are high-quality and properly cropped to attract customer attention.
Why are my Amazon images blurry?
Your Amazon images may appear blurry if they are not uploaded with the recommended dimensions or if the file size of image files is too small. To avoid this, ensure your images are at least 1000×1000 pixels and saved as either JPEG or TIFF format to maintain the best quality.
What are the consequences of submitting images with identical ASINs and variants?
Submitting images with identical ASINs and variants can lead to confusion among customers and might result in lower sales. Amazon requires that each product variation has its own unique image, showcasing that specific variation’s features, color, or size. Failing to adhere to this rule can lead to your product listing being suppressed.
8-figure Amazon seller and serial online entrepreneur since 2015. Research and practice various online business models, and apply his in-depth learnings to further expand and grow his businesses as well as help others to achieve greater successes. Ex-VP of a high tech VC in Vancouver and a Management Consultant with over a decade of experience in the industry. Master's Degree from HEC Paris.
