Amazon Seller Message: Unlocking the Secrets to Boost Your Sales

01 amazon seller message

As an Amazon seller, effective communication with customers is essential to maintain a positive reputation and build lasting relationships. This article explores the ins and outs of the Amazon Seller Message service. This tool helps sellers efficiently manage their customer inquiries.

Understanding the best practices for managing customer messages is crucial for any Amazon seller. From responding quickly to addressing specific issues, this article will provide valuable tips and techniques to enhance your communication skills, ultimately improving your Amazon business.

You can expect actionable advice on personalizing responses, analyzing customer feedback, and leveraging the power of the messaging system to streamline your interaction process.

What Is Amazon Messaging Service?

The Amazon Messaging Service is a feature built into the Amazon platform, designed to enable secure and accountable communication between buyers and sellers.

Through this service, users can discuss product inquiries, shipping concerns, and other customer service issues while maintaining anonymity for privacy protection.

The Perks of Utilizing Amazon Buyer-Seller Messages

There are several perks you can expect if you enable buyer seller messages, as follow:

Enhancing Customer Experience

Effective communication through Amazon Buyer Seller Messages fosters a positive customer experience. Timely and helpful responses to inquiries help address customer concerns, ultimately increasing satisfaction and sales.

Building Trust and Loyalty

Maintaining strong buyer-seller relationships is crucial for long-term success on the platform. By providing exceptional customer service through message interactions, you build trust and loyalty with your customers, encouraging repeat business.

Gaining Valuable Insights

Engaging in conversations with your customers can yield valuable insights into their needs and preferences. By understanding customer issues and feedback, you can improve your products and services in the online marketplace.

Helps Users Store Multiple Amazon Correspondence in One Place

Amazon Buyer-Seller Messages centralize all communication between buyers and sellers. This consolidation of sent messages enables easier correspondence management and ensures no important messages are missed.

Helps Reduce Disputes and Claims

Clear and direct communication can significantly decrease the chance of disputes and claims. You can avoid negative consequences such as A-to-Z Guarantee claims and negative feedback by addressing concerns promptly and professionally.

Communication Security

Using Amazon’s messaging system helps protect your private and sensitive information and ensures that all correspondence adheres to Amazon’s communication policies. Trusting this secure platform keeps sensitive data safe and mitigates the risk of policy violations.

How to Access the Amazon Message Center

To access the Amazon Message Center, sign in to your Amazon account and navigate to the “Your Account” page, where you’ll find the “Message Center” option under “Communications and content.

The Message Center displays all interactions with sellers and buyers, allowing users to send new messages, reply to existing ones, and manage past conversations efficiently.

Messaging as a Seller or Buyer on Amazon

Sellers and buyers have a different set of steps to do to contact each other, as follows:

For Sellers, To access the Amazon Buyer Seller messaging system, log into your Seller Central account and navigate to the Messages tab. Here, you can view all buyer messages and filter them based on their statuses, such as unread or resolved.

Go to the “Manage Orders” page and click “Contact Buyer” next to the appropriate order. Ensure you abide by Amazon’s communication guidelines.


Alternatively, you can opt out and access messages directly from email notifications, including a link to the associated message in your inbox.

For Buyers, to contact a seller, locate the product page, click on the seller’s name, and then click the “Ask a question” button. After clicking this button, Amazon will reveal the Seller Messaging Assistant window. This allows buyers to inquire about products or seek assistance regarding previous purchases.

Maintaining Effective Communication

It’s only natural that all of us want a quick and easy process. To achieve that, both sellers and buyers should:

  • Keep it concise: Write short, clear messages without excessive detail.
  • Maintain professionalism: Use a polite, neutral tone and avoid using slang or jargon.
  • Use bullet points: Break down complex information into easier-to-read chunks and organize them with bullet points.
  • Highlight important information: Emphasize crucial points using bold or italic formatting.

Amazon’s Guidelines for Communication Between Buyer and Seller

Even if it’s mere communication, Amazon has a set of guidelines for you to follow. It’s quite long, and every seller should read it carefully.

Here are some key points we’ve selected. However, we highly encourage you to read the full guideline as linked previously since some parts link to more guidelines sellers must comply with.

Communicating About Shipping or Order Confirmations

Suppose a seller cannot ship a product that has been ordered. In that case, they are required to inform the buyer about the unavailability of the product. To do this, sellers must first use the Manage Orders feature in Seller Central or an Order Adjustment feed to adjust the full order amount, citing NoInventory or CouldNotShip as the reason codes for the adjustment, if necessary.

Secondly, they should comply with this direction and use the “Problem with Order” option to communicate with the buyer about their inability to fulfill the order. The message must confirm that the order amount was adjusted with the appropriate reason for the product’s unavailability.

Suppose the seller can fulfill the order, but the shipment will be delayed beyond the advertised availability. In that case, they must inform the buyer about the delay. If the buyer cancels the order, the seller should initiate the refund process. However, sellers should not contact buyers and ask them to submit a cancellation request when they are out of stock.

Communicating About Return

To process refunds for an order, sellers must use either the Manage Orders feature in Seller Central or an Order Adjustment feed. The refunded amount should exclude any charges.

It is only acceptable to contact the seller or buyer regarding their return when they need additional information to complete the return or offer a partial refund. In such cases, sellers should follow the directions and select the “Follow-up on return request” option.

Prohibited Kinds of Messages on Amazon

The types of messages allowed do not include certain categories of messages (which are often already being sent to customers on your behalf):

  • Messages that confirm orders or shipping
  • Messages that only express gratitude or offer assistance if buyers have issues.
  • Promotional and marketing messages
  • A language that encourages or persuades buyers to provide positive product reviews or seller feedback by offering compensation, money, gift cards, free or discounted products, refunds, rebates, reimbursements, or future benefits.
  • A language that requests the removal or updating of an existing product review.
  • A language that requests a product review only if the buyer has had a positive experience with the product.
  • More than one request (per order) for a product review or seller feedback.


As an Amazon seller, utilizing the seller messaging system effectively can significantly improve your customer relationships and post-sales support. By being prompt and providing accurate information, you will not only resolve customer queries with ease but also contribute to a positive buyer experience.

It is crucial to remain professional and compliant with Amazon’s guidelines. Remember the importance of abiding by Amazon’s policies, maintaining a friendly tone, and being concise and informative.

Remember, strong communication can help you build trust and grow your online business. Master the art of Amazon seller messaging to reap its full benefits and enhance your overall eCommerce success.

Frequently Asked Questions

What is the difference between Amazon Buyer-Seller Messaging Service and Amazon’s regular email system?

The Amazon Buyer-Seller Messaging Service is a platform specifically designed for communication between Amazon sellers and their customers. It anonymizes email addresses to maintain privacy and has a built-in monitoring system to prevent spam. In contrast, Amazon’s regular email system is the general email service for notifications and other communications.

Can I use the Amazon Buyer-Seller Messaging Service to promote my other products or services?

No, using Amazon’s Buyer-Seller Messaging Service for promotional purposes is against Amazon’s policies. This platform is meant solely for providing support and addressing inquiries related to specific transactions, not for using marketing messages or promoting products.

How long does it take for a buyer to receive my message through the Amazon Buyer-Seller Messaging Service?

Amazon’s Buyer-Seller Messaging Service typically delivers messages within a few minutes. However, there might be a slight delay during peak times or holidays. Always respond to customer inquiries promptly to ensure the best possible customer experience.

Are there any limitations or restrictions on the types of messages I can send through the Amazon Buyer-Seller Messaging Service?

Yes, there are certain limitations and guidelines set by Amazon for sending messages through their Buyer-Seller Messaging Service. Some major key points include no promotional content or marketing material or, sharing of email addresses or outside contact information, or offensive or abusive language. The messages must also be related to the transaction or inquiry.

Does Amazon read buyer-seller messages?

Amazon maintains the privacy of buyers and sellers by using an anonymized email address system. However, they do monitor the Buyer-Seller Messaging Service for spam and to ensure compliance with their policies. Though Amazon does not actively read every single message, they have the ability to access messages if they suspect any violations of their terms.

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