Take Your Business Online: 16 Best Online Marketplaces for E-Commerce Sellers in 2023

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Going online is a must for businesses looking to stay ahead in the digital age. With so many online selling sites, how do you know which eCommerce site to choose from? Don’t worry – we savvy folks have done all the legwork and made it easy.

Ready to start selling online? We’ll be diving into the top 16 online marketplaces that can help.

Highlighting each – this article will have you ready to take your business needs up a notch. So let’s explore what each marketplace has in store for sellers like yourself.

Who Are E-Commerce Sellers

E-commerce sellers take advantage of established online sales channels to reach beyond their current limits. Individuals, small businesses, and well-established brands alike now promote their products or services online through various channels – expanding their customer base and boosting sales in the process.

What Is An Online Marketplace?

Have you ever wondered how the digital world of buying and selling comes together? Online marketplaces are the answer. These virtual hubs act as middlemen, connecting eager buyers with sellers ready to show off their products through online stores.

Everyday people come to online marketplaces to purchase–everything from clothes and books up to cars and houses. It’s no secret that online marketplaces have revolutionized commerce in this century, making it easier than ever for anyone anywhere around the globe to find what they need or sell what they have.

Types of Online Marketplaces For E-Commerce Sellers

If you’re looking to take your e-commerce venture online, there are endless possibilities. From major players in the industry down to small businesses just establishing their presence, plenty of options exist for every seller level.

Depending on how you want your store set up and what products or services you offer, here are a few kinds of marketplaces that could work out great.

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Product-based marketplaces

Product-based marketplaces allow sellers and buyers alike to connect in one central location. With everything from clothes, electronics, furniture, and more available at the click of your mouse button, here’s an overview of some popular product-based shopping hubs so successful that e-commerce sellers can’t help but take note. Product-based marketplaces include; Amazon, eBay, and Walmart Marketplace.

Service-based marketplaces

Looking to get something done? From housekeeping and handyman services to tutoring and tech support – these days you can find practically any service provider online. They’re all in one convenient location with the most popular service-based marketplaces. With just a few clicks of your mouse, you’ll be connected with experts that have been vetted for quality workmanship. Popular service-based marketplaces are Upwork and Fiverr.

Peer-to-peer marketplaces

These innovative platforms let individuals connect directly, cutting out the middleman. They offer users the opportunity to use technology to create an engaged community that facilitates transactions from buyer to seller easily. Some peer-to-peer marketplaces are; Airbnb, Uber, and Facebook marketplace.

Business-to-Business marketplaces

Need to find a reliable business partner? The solution is simple – just check out the top B2B marketplaces! Whether you’re looking for suppliers, partners, or other companies that can help with your needs, these online platforms make finding what you need easier than ever before. Some of today’s most popular ones include; Alibaba and Thomasnet.

Top 16 Marketplaces For E-Commerce Sellers

If you’re ready to take your business online and navigate the digital world of buying, selling, and trading, online marketplaces are perfect for you.

Depending on what service you offer, these marketplaces would help you get the success you deserve. Let’s discover some awesome marketplaces to sell your merchandise online.


With an incredible range of over 1.5 million active sellers and a world-class fulfillment network, Amazon has set the bar for e-commerce success – and it’s all thanks to its powerful shipping capabilities. This makes them the go-to marketplace for any online business looking to scale the selling process without worrying about logistics details.

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As you should know by now, getting on Amazon’s a huge deal – it receives over two billion visits per month and is one of the most visited websites in all of existence. Think about how powerful that reach can be for selling products.

Amazon marketplace has also one of the world’s biggest search engines – with almost four in ten product searches taking place there; having your brand on this platform gives you amazing reach potential into new customers worldwide.

There are plenty of opportunities to specialize within categories like home & kitchen, beauty products, toys & games… even health care items too. All this with an average fee of around 15% per selling fees.


eBay is one of the best ecommerce marketplaces for anyone to buy or sell – whether you’re a hobbyist looking for rare finds, or a business trying to reach more customers.

Its unique auction-style format works like an online bidding war, as buyers increase their bids until the timer runs out (or they get what they want). And if that isn’t your style, there are also fixed-price buyer listings options so businesses can list items and have them sold quickly.

To get selling on eBay, you’ll need to set up an account and list your items — then just sit back for the bids! You may have heard about fees charged by eBay – these vary depending on what type of products you’re offering. So let’s get started – it won’t be long before those sales are rolling in.

eBay is one of the most established marketplaces that’s proven itself time and again as a savvy trader’s hotspot. Drawing in over 880 million visits each month, it’s no wonder millions of buyers choose this convenient platform for fashion finds, tech gadgets, home décor pieces & more.

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With its incredible reach and vast customer base, selling on Walmart Marketplace is an obvious choice for any business looking to expand its online sales. The platform offers everything you need to get up and running quickly, from tools and services that help optimize product listings to a range of fulfillment options so your customers can have their orders fulfilled in no time–all within one account.

When you sell at Walmart, they want to show their appreciation by charging a referral fee – and it’s not even an arm for a leg. The best part is the amount varies depending on the category. Whether you’re looking for electronics, home decorating finds, fashion must-haves, or beauty products – Walmart has got your back with unbeatable prices.

Walmart is a digital juggernaut, inviting more than 100 million visitors each month to explore its marketplace of products and services. The e-commerce giant continues to appeal to third-party sellers who want to expand their reach and skyrocket their businesses—boasting a vast customer base combined with powerful fulfillment capabilities at competitive fees.


Wayfair is the go-to destination for those looking to spruce up their homes with quality, yet budget-friendly goods. Their specialty niche means they can provide a personalized and carefully curated shopping experience no other site can match.

They offer tools to help sellers succeed – making it possible for even small businesses to take part in transforming your abode into a dream home without breaking the bank.

Selling on Wayfair is a great way to reach more customers and expand your business. You’ll need to get approved by the platform first, but once you’re in, start taking advantage of their powerful marketing tools.

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Wayfair is a massive powerhouse on the e-commerce scene, drawing in an impressive 20 million buyers each month. Featuring stylish furniture and home decor at competitive prices, it’s no surprise that this marketplace continues to be one of the most popular options out there for those looking to buy or sell online – especially with its multi-faceted marketing tools!


AliExpress is a one-stop shop for all your shopping needs. With over 3 billion customers worldwide, there’s no shortage of potential buyers – and with the platform’s varied selection including electronics, fashion items, home goods as well as beauty supplies it has something to offer everyone.

Sellers also have access to helpful tools and services which can help them optimize their business listings to grow online sales on AliExpress.

Selling on AliExpress is a great way for entrepreneurs to expand their reach and earn additional income. Once you’re approved, simply list your products in one of the platform’s many popular categories like electronics, fashion, home & garden, or beauty & health – then benefit from AliExpress’ powerful marketing tools that can help draw more customers.


Have you ever wanted to see some truly unique products from all over the world? Well, Taobao can help. Owned by Alibaba Group – one of the largest e-commerce companies on this planet – Taobao is a C2C marketplace where individuals and small businesses offer up their handmade items, vintage clothing, and even custom creations.

By simply creating an account and being approved by the platform, you can start listing your products for sale right away. And with powerful marketing tools to reach a larger audience of buyers – plus commission fees that vary depending on what item category you choose (women’s clothing? Electronics? Accessories?), it pays off in more ways than one. Get started now – make some money while giving customers exactly what they’re looking for!

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For Indian eCommerce sellers, Flipkart is a great choice! It’s one of the largest marketplaces in India with an impressive annual revenue exceeding 430 billion rupees and 100 million registered customers – no wonder it has become such a powerhouse.

Flipkart is the perfect place to set up shop! Offering a huge selection of products from apparel to home appliances, you’re sure to find what your customers are looking for. With their easy-to-use platform, it’s beginner-friendly – so even novice sellers can get in on the action and start making money today.

For those ready to enter the Indian eCommerce market, Flipkart is a great place to start! Just bear in mind that if you’re offering products outside of India’s borders or shipping them backcountry it could take longer for orders. Still, taking on this venture would be worth exploring without hesitation – so have fun deciding what awesome items your shop will carry first!


Rakuten is an e-commerce powerhouse and is the perfect platform for boosting your sales. With its massive customer base, fast onboarding process, and competitive fees, it’s easy to get started – plus there’ll be plenty of buyers waiting on the other side.

Rakuten, one of the world’s leading e-commerce portals with monthly visits of over 100 million customers, provides sellers with a platform where they can showcase their items. They offer great deals such as low fees and 99¢ listing per item plus commission rates that range from 8% – 20%.

But there’s more – shoppers come not just around the globe but also come in droves from countries like Japan, France, Taiwan, etc. all while browsing through popular categories like electronics; home & outdoor; clothes & shoes; sports & fitness or bags/luggage among many others even for pet supplies.

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If growing your e-commerce business is the goal, look no further than Rakuten! With its far-reaching customer base and simple onboarding process, this platform can help any seller take their success to new heights. And don’t forget – fees are competitive too, so you’ll be reaping all of those extra rewards in no time at all.


If you’re struggling to get started with e-commerce, Etsy might be the perfect way for you to go! It’s one of the biggest niche marketplaces for items that are handmade or vintage. With lower fees than other sites and monthly visits from countries like the US, UK, Canada, etc., it offers lots of potential customers – and in top categories such as jewelry, wedding supplies & more.

Etsy is a great platform for e-commerce sellers to list their products and reach more buyers – plus, they get access to some awesome marketing tools too. To make things even better, there’s no need for expensive international shipping fees – just take advantage of the global shipping program. Best of all? There are only minimal listing fees and transaction costs per sale you make.

If you’re an e-commerce seller, creating a custom Etsy storefront is the perfect platform to take your business global. With a strategic approach, reaping rewards in today’s highly connected world can be easy – so don’t miss out on this golden opportunity.

Mercado Libre

Mercado Libre is a major e-commerce player in Latin America, connecting millions of shoppers with the items they need and want every day. For sellers, it’s an incredible opportunity to reach new customers and supercharge their sales!

Mercado Libre is the go-to option for e-commerce sellers looking to make a splash in Latin America! They’ve got an amazing selection of items, multilingual support, and can list products at no cost.

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Plus their convenient interface makes it easy to find new customers and maximize profits. It’s never been simpler or more rewarding to expand your business into this region!

Mercado Libre, the Latin American e-commerce marketplace has so many opportunities for sellers to make a great shopping experience for their customers. With powerful search capabilities on its easy-to-use interface and a wide selection of items (not forgetting multilingual customer support), you can open up new doors with this awesome platform and take your profits to the next level.


If you’re an e-commerce seller dreaming of tapping into the potential of Southeast Asian markets, Lazada is your one-stop shop. With a comprehensive variety of categories and features like product listing tools, automatic shipping integration, and coupons & discounts available – launching your business in this region has never been easier.

With a presence in Southeast Asia’s most established nations, Lazada proves to be an attractive e-commerce resource. Although inconsistencies exist between various countries and products remain limited for some categories, the platform affords entrepreneurs unbridled access to untapped customer bases and novel markets.


If you’re a book collector or enthusiast looking for that hard-to-find, rare titles – Alibris is the place to go! This amazing online marketplace features an extensive selection of out-of-print books in addition to music and movies that will surely please even the pickiest reader.

Ready to take the plunge into selling? Alibris has you covered – just create an account and start listing your products. On top of that, they provide helpful tools and services so you can maximize visibility for your listings, helping connect with customers who are interested in what you’re offering.

Alibris makes buying and selling a breeze, but it comes with one small catch – they take a cut of the pie when you make sales. With books, music, and movies as their top categories there’s something for everyone so don’t let commission fees get in your way.

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Alibris is every bookworm’s paradise, with an impressive 300,000+ monthly visitors flocking to its hub of rare books and media! It’s not just readers that benefit – sellers looking for their slice of the action will find no shortage of niche customers ready to jump onto the board as well.


If you’re in Southeast Asia looking for the hottest products around – from gadgets to clothes and home goods – then Shopee is a must-visit. It’s an online marketplace with something for everyone; whether that means individuals unboxing their next treat or businesses stocking up on supplies, it doesn’t matter.

Signing up as a seller couldn’t be simpler either on Shopee – just create your account, list out what you have available, and let Shopee do its voodoo magic by connecting you with eager buyers thanks to clever tools like optimized product listings.

With over 300 million monthly visits, Shopee has firmly established itself as a go-to marketplace in the e-commerce scene of Southeast Asia. It provides extensive marketing opportunities and competitive fees for its sellers; meaning they can reach bigger audiences while minimizing their costs – making it an ideal choice to grow businesses online.

Electronics, fashion, and home goods are some of the most popular categories on this massive platform.


Newegg is the go-to spot for anyone who wants to get their hands on the newest and most cutting-edge tech. It’s a virtual playground of electronics, perfect for those looking to build their rigs or just snag some trendy gadgets.

Newegg is the go-to destination for tech fanatics and DIY builders! With 45 million monthly visits, they’re known far and wide as a top source of quality electronics.

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Looking to reach more customers as a seller? Look no further than Newegg! Creating an account and becoming approved on the platform will provide you with access to some powerful marketing and promotional tools that can help expand your customer base. Who knows – this could be just what you need for success.

If you’re looking to sell the latest tech or gaming gear, Newegg is your go-to! They charge different commission fees for each item category – computer components, gaming equipment, and home electronics get top priority. So if that’s what you want to unload on the market, it looks like this could be a great place to start.


Alibaba is the go-to destination for shoppers looking to find unique items from all corners of the globe. It is also the largest ecommerce marketplace in Asia. From electronics and fashion to home goods and beyond – you’re sure to discover something special every time.

If you’re looking to get your products out there and make some money, then Alibaba is the place for you! Just create an account with them and list everything from electronics to fashion – they’ll even provide helpful tools so that buyers can easily find what they need. And don’t forget: every time a sale goes through, Alibaba will take a commission as payment but it won’t set you back too much since their fees vary depending on which category of the product was sold.

With over 1.5 billion visits a month, Alibaba has quickly become one of the world’s favorite e-commerce destinations! Its expansive customer base and high-quality marketing tools make it an ideal platform for sellers to grow their businesses – so if you’re looking to reach more potential customers online then look no further than this powerful marketplace.

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Cdiscount is the go-to destination for countless customers across France. From tech geeks to fashionistas and small business owners, this online marketplace has something for everyone.

If you’re looking to make your mark in e-commerce, signing up with Cdiscount can open lots of doors – just create an account and get approved by the platform first. With their cutting-edge promotion tools at hand, you’ll be able to reach a massive customer base quickly; all without breaking a sweat!

Offering generous amounts of marketing support and competitive commission fees based on product categories (from electronics to fashion), the platform provides all the tools they need – allowing businesses across France to take advantage of its vast consumer base.

What is the difference between a marketplace and an e-commerce store

Marketplaces and e-commerce stores provide great opportunities for scoring awesome products – but they each offer unique experiences. So what’s the difference between them?

Ownership and Control

E-commerce stores are run by one company with their inventory—think Amazon or eBay. But when an array of sellers list products on a platform? That’s known as a marketplace! The provider is simply facilitating transactions between buyers and third party vendors.

Product Range

When it comes to online shopping, an e-commerce store offers up goods and services from one business, while a marketplace is like the ultimate virtual shopping mall where you find all kinds of products from around the world.


E-commerce stores typically set their prices in-house, whereas marketplaces often have sellers competing to offer the best value. That competition could mean big savings for savvy buyers.

Shipping and Handling

E-commerce stores are like a one-stop shop for all shipping and handling needs, whereas marketplaces leave it up to the sellers themselves to get their products safely into buyers’ hands.

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E-commerce sellers have never had more opportunities than they do now in 2023. With the advent of e-commerce marketplaces, businesses can easily access a global customer base and boost their profits.

From Amazon to eBay, Alibaba to Walmart, Rakuten to Etsy, Mercado Libre to Lazada, Shopee to Newegg, and Alibaba to Cdiscount – e-commerce sellers have a great selection of powerful platforms to choose from.

No matter what your product is, there’s an e-commerce marketplace out there for you! So don’t wait any longer – get started and take your business online today!

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