Setting Up Shop: 10 UK Marketplaces to Start Selling Online in 2023

Setting up shop cover

With an abundance of options, selecting the perfect marketplace for your business can seem intimidating. But with a bit of research and know-how, you’ll soon be able to make an informed decision that puts you on track for success.

Are you an aspiring entrepreneur? Marketplaces in UK are perfect for you. With a range of marketplaces specifically designed for entrepreneurs like yourself, now it’s easier than ever to start that e-commerce business and share all your amazing products with the world.

In this article, we’ll explore multiple marketplaces with useful tips on how to create a seller profile, list products effectively, optimize listings, and promote your products – so you can get selling in 2023.

What are Online Marketplaces?

Online marketplaces are websites or apps that allow people to buy and sell products. With so many UK online marketplaces available, it’s now simpler than ever to find what you’re looking for. Whether you want something unique from Etsy or a great deal on eBay – there’s an option out there for everyone and every budget.

You can enjoy the convenience of browsing products across various sites without leaving your couch.

Marketplace shopping is the perfect opportunity for entrepreneurs of all stripes – from first-timers to experienced business owners. It’s simple, too! With just a few clicks you can set up shop and reach buyers across the globe, ready to browse your goods or services.

Benefits of Selling on Marketplaces In the UK

UK marketplaces can be a real game-changer for businesses. Whether it’s expanding your reach, boosting growth potential, or even finding cost-effective solutions – they help pave the way to success.

With UK marketplaces, you get the bonus of building relationships with customers along the journey. Some of the benefits you can expect from selling from marketplaces in the UK include:

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Wider Reach

If you’ve ever felt like your product was being sold to too few people, then consider expanding into some of the world’s biggest marketplaces.

With a wider reach comes more potential buyers and that means higher sales. Investing in online marketplace platforms could be just what your business needs for explosive growth.

Growth Potential

If you’re looking to expand your business and try out new things, selling on marketplaces could be the perfect solution for you. Not only does it provide a fast way of introducing fresh products or services – but also allows you to explore different markets as well.

Cost-Effective Solutions

For businesses looking to get their products out there without breaking the bank, selling on marketplaces is an attractive option – you only pay when sales are made.

With popular online marketplaces, you don’t need to worry about costly advertisement fees as they offer promotional tools to get in touch with online customers.

Opportunities To Build Relationships With Customers

Selling through the most popular online marketplaces is a great way to enhance relationships with customers. It’s now easier than ever before, as marketplaces provide support services and feedback systems that help you get to know your customer base better – allowing for stronger connections in the long run.

Overview of marketplaces in the UK

The UK marketplaces play a huge role in the British e-commerce market and there is a wide variety of marketplaces available to sellers with sales reaching around $161 million by 2023.

The marketplaces can be split into two main categories:

1. Leading online marketplaces like Amazon, eBay, and AliExpress; and

2. Niche marketplaces such as Etsy, Not On The High Street, and Discogs.

If you’re looking for something special and unique, sustainable, or handmade – Etsy, Depop, and Discogs have all the goods. These niche markets are a great opportunity to support independent traders and artists too.

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Amazon, eBay, and AliExpress are go-to marketplaces for customers seeking virtually anything they need to find! Not only do shoppers get the goods they want but sellers have fantastic opportunities too with such a massive pool of potential buyers.

10 Elite Marketplaces in the UK

The UK is a veritable shopping paradise – with online marketplaces offering an immense variety of products to suit any taste. Whether you’re looking for the latest tech, second-hand treasures, or handmade items, there’s something on offer for everyone.

If you’re looking to get your products in front of the right people this year, these ten UK marketplaces provide an amazing opportunity. We’ve rounded up a fantastic selection – all primed and ready for selling success.


Amazon is leading the race in the UK e-commerce market, helping sellers reach their full potential with a variety of features and tools. They enable businesses to list items on their platform, target customers using powerful ads, keep track of orders and inventory effortlessly as well as get paid quickly – not to mention access shipping services such as FBA for added convenience.

Amazon helps sellers succeed with Seller Central – their powerful dashboard that provides insight into all aspects of running an online store. With detailed analytics and market trends, you’ll be able to stay ahead in the game and manage your inventory like a pro.

With Amazon’s in-house customer service team on hand to answer any queries shoppers have, as well as the impressive suite of benefits that come with being an Amazon Prime Member – like ultra-fast shipping and exclusive deals you won’t see elsewhere – it’s no surprise why they’re the top online marketplace provider in all of Britain.


If you’re looking for a place to sell products, eBay is one of the best online marketplaces. Its easy setup and powerful search engine make it simple to find customers fast – maximizing the chances of making those sales happen quickly.

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With eBay’s feedback system, sellers can get a better idea of how their products are doing in the marketplace. It gives them valuable insights into what works and allows them to fine-tune their listings for optimum performance – plus they can stay on top of market trends.

eBay is a beacon of trust and reliability in the UK, with an estimated 125 million weekly visitors. It’s one of the most popular marketplace staples around – no wonder so many people are drawn to its impressive selection every month.


Having an Etsy shop is an important step to expanding your business and reaching out to more customers. By creating a seller account, you can establish yourself in the virtual market of Etsy and unlock endless opportunities for success.

Etsy allows online merchants to sell handcrafted and vintage products with ease. Etsy’s consumer-to-consumer model makes it a top online marketplace option if you need a loyal customer base.

Just enter your info – name, email address, and bank account details – to set up your profile. And voila, in no time at all you’ll be ready to start showcasing the products of your dreams on this magical e-commerce platform.

When crafting a listing on Etsy, it’s essential to arm your monthly visitors with all the details they need. Make sure you include everything from the title and description of the product down to its shipping ins and outs – pricing, images or videos that show off what you have for sale, estimated delivery costs, and timelines.

Not On The High Street

If you’re looking for an alternative e-commerce marketplace that allows you to sell authentic, high-quality items with a unique design then Not On The High Street is worth checking out.

It stands apart from the competition by offering customers different methods of payment and bringing together beautiful products from independent creators all over the UK.

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Folksy is the perfect platform for craftspeople and artisans to showcase their unique handmade designs. With over a million customers in Britain, you just know there’s something special about it.

From stunning jewelry pieces to chic home decor – Folksy has got something for everyone who loves original creations from independent sellers across the UK.

Play Trade

Play Trade marketplace is the ultimate destination for parents and kids looking to find their favorite toys and games. It offers an extensive selection of products that cater to both groups, with top-notch customer review options making it easier than ever before to pick up exactly what you need.

Handmade at Amazon UK

Selling handmade products? Look no further than Handmade at Amazon marketplace. You don’t need to limit yourself to a local area – you can spread your wings and reach an international marketplace. Whether it’s jewelry, clothing, or home décor – these digital bazaars have everything you’d expect from an online shopping experience including detailed reviews from customers who’ve had first-hand experiences with the product.

Handmade In Britain Marketplace

Handmade in Britain is the ideal marketplace for entrepreneurs who want to sell products made right here in good old Blighty. It’s got a fantastic selection of items from UK companies, perfect if you’re into handmade pieces like clothing and accessories.


ShoppingKart marketplace is the perfect platform for everybody who wants to get their products seen around the world. Whether you’re an up-and-coming fashion designer, a home improvement enthusiast, or one of those tech gurus – there’s something special waiting for everyone.

Not only do you get access to international shoppers but also trustable customer reviews that’ll make sure your customers find exactly what they’re looking for.


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Not sure where to go for your music needs? Look no further than the Discogs marketplace. With a spectacular selection of new and used records, it’s the perfect place to find exactly what you’re looking for.

Plus with over 650,000 UK customers alone – plus insights, pricing tools, and seller feedback ratings that make selling so much more straightforward.

How To Get Started on a UK Marketplace

Looking to make a splash in the UK marketplace? It’s easier than you might think. Just follow these simple steps and you’ll be selling your wares within minutes.

Create an Account

To get started with selling products, you need to create an account. This will involve giving us a few details about yourself and verifying the payment methods for your transactions – it’s easy.

Set Up a Seller Profile

Creating a seller profile on our platform is the perfect opportunity to make your mark. You will have customers learn more about you and what makes you unique when they visit – so go ahead, and share all that great stuff.

From showcasing your brand culture to highlighting some of those stellar products or services, let potential buyers get to know who’s behind the scenes. Don’t forget important details such as customer service policies, and shipping information – whatever it takes for you to soar above everybody else out there.

Add Products and Pricing Information

You’re almost ready to start selling. Now it’s time to whip up your product listings and establish the prices that will make shoppers drool. Fill out a profile with each item’s name, description, photos, and price tag—just don’t forget to compare yourself against other similar products in terms of cost-effectiveness. Time for some market-savvy moves!

Optimize Your Listings for Search Engine Results

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If you’re looking to make sure your products are seen by the right people, optimizing them for search engine results is a must.

Think carefully about what words and phrases might be used when someone searches online for items like yours – then include those in your product title and description. It’s an easy way to give yourself some extra visibility.

Promote Your Products on the Marketplace

To kickstart your sales and elevate them to the next level, you must get your products out there in the marketplace. You can do this in a variety of ways—run targeted promotions or ads, offer discounts and free shipping as incentives for shoppers, and provide exceptional customer service – all these methods will help boost those figures.

Monitor Sales and Respond to Customer Feedback

Keep a close eye on how your sales are doing and be quick to respond when customers reach out – it’s the key to success. Plus, you’ll find out what strategies perform well in different marketplaces so that 2023 can be an even more profitable year.

Final Thoughts

Thinking of expanding your business? Then look no further than the UK’s vibrant marketplaces! They’re a great way to reach an even bigger audience and make more sales this year.

With so much variety out there, it can be tricky deciding which one is right for you – but don’t worry, we’ve got all the info to get you going in 2023.

If you’re looking to make your online business a success, the key is research. Knowing which platforms – such as Amazon, eBay, Etsy, and Play Trade – are best suited for what you offer will give your product an edge over potential customers in the UK marketplaces.

Frequently Asked Questions

How can I set up a seller profile on UK marketplaces?

Getting started as a seller is super simple – just provide us with some basic info like your name, email, and bank details. Then you’re ready to start selling!

For some marketplaces, you’ll need to provide extra information – like proof of your business registration. Make sure that all paperwork is in order before taking the plunge into a new sales channel.

What are some benefits of selling on marketplaces?

Selling through marketplaces is a great way to increase your customer base, make payments and track analytics simpler, and get incredible insights that help you optimize every listing.

By selling on marketplaces, you can benefit from stellar customer support which is a given for most marketplaces.

What type of products can I sell on UK marketplaces?

Marketplaces are a fantastic place to showcase your wares – from electronics, fashion, and home décor, right through handmade items. Whatever you’ve got up for grabs on your virtual shelves – chances are it can be sold in the marketplace.

What should I consider when selling on marketplaces?

When it comes to selling products online, there are a few things you need to think about. Making sure your customers know exactly what they’re getting with detailed product descriptions and images is key.

Calculating taxes, fees, and shipping costs can be the difference between success or failure in the marketplace – so don’t forget those important details.

How can I optimize my marketplace listings?

To optimize your marketplace listings, consider using research-driven keywords in titles and descriptions, high-quality images as well as shipping & returns info to give customers peace of mind.

Your product details should also be clear so they know exactly what they’re getting and what benefits they can expect from your product.

How can you promote my marketplace listings?

Selling on marketplaces can be ultra-competitive, so you have to make sure your listings stand out from the crowd.

Try putting together promotions and discounts for customers, or using marketplace tools such as sponsored ads – these moves could put you ahead of other merchants. Not only that but don’t forget great customer service – it’s your essential recipe for success.

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