Amazon Product Research: Uncover Hidden Gems for Skyrocketing Sales

01 amazon product research

As businesses grow and customers’ needs diversify, Amazon product research is essential for success. With countless products sold on Amazon, finding the right niche and products that will sell well while maintaining profitability can be challenging.

Before diving into the vast ocean of available products, it’s important to develop a systematic approach. This includes understanding market trends, identifying potential gaps in the market, and using reliable Amazon product research tools to assist you in making data-driven decisions.

Remember that watching your competition is a vital part of the process. By examining their strategies, pricing, and customer reviews, you’ll gain insights into what works and what doesn’t in your chosen niche. This will enable you to make informed decisions on the right products to focus on and help you avoid costly mistakes.

Laying the Groundwork: Identifying Product Opportunities

As an Amazon seller, your success hinges on identifying profitable product opportunities. This section will discuss key elements of fantastic product opportunities, how to investigate customer behavior and ways to track successful sellers and their products.

Key Elements of a Fantastic Product Opportunity

When searching for potential products, you should consider several key elements:

  • Market Demand: Ensure the product you choose has steady market demand. Product research tools could speed up the research process and help Amazon sellers determine in-demand products
  • Competition: Target products with low competition from other sellers. To perform Amazon product research for low-competition products, consider the keyword research tool to understand what products your competitors target
  • Profit Margin: Aim for products with a high-profit margin to maximize earnings. Factors like shipping costs all contribute to the profit margin of any business

Investigating Customer Behavior: ‘Customers Also Bought’ and ‘Frequently Bought Together’ Sections

Investigating customer behavior on Amazon is critical to the company’s success. Two key features that enable this are the “Customers Also Bought” and “Frequently Bought Together” sections on Amazon’s product pages.

The “Customers Also Bought” section shows customers’ products purchased by other customers who bought the same product. This section provides valuable insights into the purchasing behavior of Amazon’s customers. It helps businesses understand which products are most frequently bought together and which are often purchased as complementary items.

The “Frequently Bought Together” section displays frequently purchased products with the current product. It helps customers discover additional items they may need to complete their purchase or enhance their experience with the current product.

Tools like Google Trends are valuable research products to help Amazon sellers determine customer behavior by their search terms and the questions they ask.

Tracking Successful Sellers and Their Products

Learning from successful sellers will provide valuable insights into identifying profitable product opportunities. By researching top sellers within your chosen niche, you can identify products that generate high sales volumes and gather ideas for your own inventory. Pay attention to their sales history, pricing strategies, and customer reviews to better understand their success and apply this knowledge to your own product research.

Delving Deeper: Research Methods and Tools

Manual Product Research: The Hands-On Approach

To start with manual product research, explore Amazon’s subcategories and bestseller lists. Analyze product listings, paying close attention to images, descriptions, and customer reviews. Keep track of profitable products and potential niche markets.

Automatic Methods: Using Research Tools for Efficiency

Maximize efficiency using research tools like Jungle Scout, Helium 10, and Viral Launch. These tools provide data-driven insights, such as sales volume, competition level, and popular keywords. Evaluate product ideas based on their performance metrics to make informed decisions.

Amazon Research Tools and SellerApp Product Research Filters

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Use Amazon research tools like SellerApp’s Product Research filters to shortlist profitable products. Focus on specific product criteria, like star ratings or pricing, to refine your search results. This will help streamline the research process and save valuable time.

Estimating Product Profitability within a Niche

Calculate product profitability by estimating your revenue and expenses, such as manufacturing costs and Amazon fees. Use tools like the Fulfillment by Amazon (FBA) calculator and sales estimators for accurate predictions.

Keep refining the niche until you find a balance between profitability and competition. Potentially profitable products could be backed by historical sales data

Tapping into Unconventional Research Strategies

Inspire new product ideas by leveraging unconventional research strategies. Use social media platforms like Instagram, Pinterest, and TikTok to spot emerging trends. Attend trade shows, connect with suppliers, and explore non-Amazon online marketplaces to expand your product research horizons.

Top 5 Creative Ways to Conduct Amazon Product Research

  1. Monitor product review forums to identify common customer pain points and desired features.
  2. Consider adding value to an existing product through bundling or customization.
  3. Analyze competitor listings with fewer reviews but higher sales velocity.
  4. Explore seasonal and event-driven markets to capitalize on temporary demand surges.
  5. Utilize Google Trends to identify niche products with growing popularity.

Trending Products and Amazon’s Trending Lists

Uncover trending products by carefully observing Amazon’s “Movers & Shakers” and “New Release” sections. Leverage this information to spot market gaps, identify growth opportunities, and capitalize on these emerging trends. Remember to weigh potential benefits and risks before investing in trendy product categories.

Harnessing the Power of Keywords

Mastering Amazon product research requires a strong understanding of keywords. This section will discuss how to find keyword ideas for your product research, identify top product keywords with high monthly searches, and optimize your current listings using keyword research techniques.

Finding Keyword Ideas for Your Product Research

To kickstart your product research, brainstorm and explore potential keywords related to your niche. Utilize tools like Amazon’s auto-suggest feature or dedicated keyword research platforms to find relevant suggestions. Remember, finding the right balance between competition and search volume is crucial to success.

Consider thinking beyond your primary keywords and expand your research to long-tail phrases and synonyms that could further boost your audience reach. Use free or paid keyword research tools that provide valuable insights and keyword alternatives to do this.

Top 3 Product Keywords with 100,000+ Monthly Searches

High search volume increases visibility and potential sales for your Amazon listings. So, let’s look at three popular product keywords with over 100,000 monthly searches:

KeywordMonthly Searches
Wireless headphones450,000+
Phone cases250,000+
Protein powder150,000+

Table showing top 3 products with over 100,000 monthly searches.

Note that these are just examples, and it’s essential to research high-volume keywords specific to your niche for optimal results.

Using Keyword Research to Optimize Current Listings

To optimize your existing Amazon listings, ensure your product title, bullet points, and description contain relevant and high-ranking keywords. Prioritize the most important keywords and place them strategically within your listing, ensuring not to engage in keyword stuffing or hinder readability.

You can also use Amazon’s Keyword Report to track the performance of your chosen keywords. Regularly reevaluate and update your listings to maintain a competitive edge in the continuously evolving e-commerce landscape.

Determining Product Demand and Viability

Determining product demand and viability is crucial for success when conducting Amazon product research. In this section, we’ll discuss methods of finding product demand, critical aspects to consider in your research, and how to identify potential bundling opportunities.

Method of Finding Product Demand

03 finding product demand

Examining a product’s Best Sellers Rank (BSR) is an effective way to gauge product demand. Look for products with a BSR of 5,000 or less in the main category. This can indicate high sales velocity and good market demand.

Checklist of Amazon Product Research Requirements

When researching potential products, several key factors should be taken into account. These include:

  • Similar Products with a BSR of 5,000 or Less in the Main Category
  • About 2-3 Products with Fewer than 50 Reviews on Page 1
  • No Big Brands Dominating the Product Category

Meeting these criteria increases your chances of finding a viable and profitable product opportunity.

Similar Products with a BSR of 5,000 or Less in the Main Category

When targeting products in the same category, focus on those with a BSR of 5,000 or less. This demonstrates that there is already existing demand for these items and they have the potential for profitability.

About 2-3 Products with Fewer than 50 Reviews on Page 1

Another important indicator is the number of reviews. Target products with approximately 2-3 offerings with fewer than 50 reviews on the first page of search results. These products tend to have less competition, making it easier for you to gain market share.

No Big Brands Dominating the Product Category

Avoid categories dominated by massive brands. Their wide range of offerings, loyal customer base, and massive marketing budgets make it difficult for smaller sellers to compete successfully.

Amazon Product Research Bundling Ideas

Bundling products is a powerful technique to differentiate your offering and increase sales. Look for complementary products with similar target audiences or demands. This adds value to customers, reduces competition, and gives your product a unique appeal.

Exploring Different Sales Models

The choice of sales models plays a crucial role in shaping an Amazon product search. They show what sort of products would deliver the best shopping experience. These products are not only in demand but will give customers a great buying experience – crucial for retaining long-term customers.


When starting your Amazon product research, it’s essential to consider different sales models. One popular model is dropshipping.

As an e-commerce entrepreneur, you don’t need to hold any inventory with dropshipping. Instead, you partner with a supplier who handles shipping products directly to your customers.

This model helps you reduce risk but offers lower profit margins since you’re not buying products in bulk. To succeed in dropshipping, focus on finding unique, high-quality products with a strong demand.


Another sales model to explore is wholesale, which involves bulk purchasing of products from suppliers or manufacturers to sell on Amazon.

With wholesale, you’re responsible for managing the inventory, and you can benefit from higher profit margins due to economies of scale. Strong supplier relationships and sourcing competitive products are crucial for success in this model.

You can use tools like Helium 10 or Jungle Scout to help you discover trending products with high demand and evaluate potential suppliers.

Arbitrage: Finding the Right Products to Sell

Arbitrage refers to buying products at a lower price in one market and selling them for a profit in another.

There are two types of arbitrage: retail and online. Retail arbitrage involves purchasing discounted items from local retail stores, while online arbitrage involves buying from online retailers and selling on Amazon.

Use tools like Keepa or CamelCamelCamel to analyze price and sales history to make informed decisions. It’s essential to ensure your products don’t violate Amazon’s policies or trademark restrictions.

The Ultimate Product Idea Tip You Don’t Want to Miss!

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One great tip for Amazon product research is to look for products with a high Best Sellers Rank (BSR) combined with fewer reviews.

Using this strategy, you’ll target products with high sales potential but low competition, increasing your chances of reaching customers eager to purchase your items.

Combining this tip with your chosen sales model and a continuous focus on improving your product listings will set you up for success as an e-commerce expert.

Common Pitfalls and Categories to Avoid

Good Products vs. Bad Products: Making Informed Decisions

When researching products, distinguishing between good and bad choices is crucial. One way to ensure profitability is to avoid seasonal or trendy items, as their demand can quickly wane. Additionally, focus on finding products with ample sales history, diverse sales channels, and high ratings, which indicates sustained demand and customer satisfaction.

Product Categories to Steer Clear Of

Avoiding certain categories can help minimize potential losses. Steer clear of:

  • Heavily regulated products (e.g., medical devices)
  • Electronics with short life cycles or frequent updates
  • Products with high return rates (e.g., clothing)

Instead, target evergreen niches that have consistent demand and limited competition.

What Not to Do During Product Research

During product research, resist relying solely on software tools or jumping on the latest trends. Diversify your research methods and be prepared to pivot your approach. Additionally, don’t get emotionally attached to a potential product idea, as it may cause you to ignore warning signs.

Lastly, don’t disregard negative reviews; use them as a valuable resource to identify common product flaws and improve your product offering accordingly.

Final Thoughts

Conducting thorough product research is crucial in your journey to becoming a successful Amazon seller. Understanding the market, identifying profitable niches, and analyzing competition are key components of this process.

To stay ahead of the curve, utilize tools and techniques, such as keyword research, sales estimations, and competitor analysis. By incorporating these strategies, you’ll be better equipped to make informed decisions and find winning products.

Remember that consistency and adaptability are essential in the ever-changing e-commerce landscape. Continuously refine your research methods, and never stop learning from your experiences. This approach will help you achieve lasting success on Amazon.

Frequently Asked Questions

What Is Amazon Product Research?

Amazon product research analyzes market trends, customer behavior, and competition to identify profitable product opportunities. It helps you understand what products are in demand and which niches have less competition, giving you the edge needed to succeed on Amazon.

Why Is It Important to Do Product Research?

Product research is essential because it helps you make informed decisions when selecting items to sell. Knowing the current trends and competition level allows you to minimize risk and maximize potential returns. A thorough analysis ensures you choose products with higher chances of success.

How Do You Optimize Your Current Product Listings?

To optimize your listings, start by improving your product titles, descriptions, images, and keywords. Use high-quality photos, compelling copy, and relevant keywords to attract potential buyers. Also, monitor and analyze your sales and customer feedback to make necessary adjustments and improvements.

Can You Find Products to Sell for Dropshipping, Wholesale, or Arbitrage on Amazon?

You can find suitable products for various selling models like dropshipping, wholesale, and arbitrage. Amazon is a vast marketplace with opportunities for different business strategies. However, each approach has unique requirements and constraints, so research and understand the limitations before proceeding.

What Are Some Unconventional Ways to Conduct Amazon Product Research?

  • Explore social media platforms and trend websites to identify popular niches and products.
  • Engage with customers and sellers in relevant forums or Facebook groups for insights into their demands and preferences.
  • Keep an eye on crowdfunding platforms to identify potential products that may become popular.

Remember, adopting these unconventional methods can complement your existing research tools and techniques, providing a comprehensive market understanding.

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