The Amazon Badge: Boost Your Sales And Reputation


As an Amazon seller, you know the challenges of standing out in a thick market zone and the struggle to gain traction. Despite your best efforts, your sales may stay stagnant. With over 300 plus million product count on Amazon and around 9.5 million Amazon sellers alone, getting your brand noticed and building a loyal customer base can be challenging.

As Amazon sellers, even customers need help finding the best match and suitable product. They struggle to scroll through countless products and reviews to find the perfect one, but when a product has badges, it completely changes the customer’s perspective.

Earning a Badge can enhance your visibility, credibility, and reputation, leading to increased sales and long-term success. Discover how the Badges can unlock your potential on the platform. Get practical tips for earning and displaying the Badge effectively. By the end, you will know how to differentiate yourself from the competition and build a thriving business with the Badge.

List of Amazon Badges Available For Sellers

Amazon provides sellers with various badges to showcase their achievements and increase trust with buyers.

The different badges available to sellers include:

Amazon Best Seller Badge

This orange Badge is awarded to selected top 100 sellers in a particular product category and subcategory who have consistently provided excellent customer service, delivered orders promptly, and maintained a high seller rating.

A best-selling product is highly eligible for this orange Badge.

Verified Seller Badge

Amazon awards this Badge to sellers who have verified their sales records by providing the required documents.

Amazon Prime Badge

The unique Amazon Prime Badge shows a product is eligible for Amazon Prime benefits, such as same-day delivery, free and fast shipping, and access to streaming services for prime customers.

Amazon New-Release Badge

Amazon awards this Badge to sellers who generate high sales velocity during the initial listing days. This Badge is only available for 90 days from the date of their newly released products.

Amazon’s Choice Badge

Amazon’s Choice badge is keyword oriented and is awarded to sellers who best match keywords with the customers’ search results page. This Badge can be seen in the top left corner of the page.

Amazon Climate Pledge Friendly Badge  

Climate Pledge Friendly Badge is awarded to sellers who satisfy specific sustainability standards determined by Amazon’s Climate Pledge Friendly program.

Limited-Time Deal or Deal of the Day Badge

Limited-time deal badges are promotional and discount badges that highlight products that are on limited-time deals.

This Badge can increase your product’s visibility and sales on the platform, as Amazon will place your product on Today’s Deal page—having high traffic.

How To Qualify For Each Badge?

You have to meet set criteria to earn a specific badge type. The requirements can range from high sales volumes to excellent customer ratings and reviews and even adherence to sustainability standards.


1. Amazon Best Seller Badge

Amazon awards the best seller badge to sellers who offer excellent customer service and consistently deliver timely orders.

To qualify for the best seller badge category, you must meet the following criteria:

  • Organic sales and strong sales velocity record
  • Optimally priced products
  • Optimized product listings with high-quality images
  • Compelling product details, descriptions, and reasonable prices

After verifying your sales records and proof of recent transaction history, Amazon will award you the Verified Seller Badge.

2. Verified Seller Badge

After Amazon approves you through a stringent verification process, you will receive the verified seller badge.

To qualify for the Badge, you must:

  • Verify your identity.
  • Provide accurate and complete information about your business, including business name, address, tax identification number, and bank account details.
  • Maintain a strong performance history on the platform, including timely order shipment, prompt customer response, and high customer satisfaction ratings.

Amazon may also conduct background checks and request additional documentation to verify your details.

3. Amazon Prime Badge

To qualify for the Amazon Prime Badge, you must meet specific criteria set by Amazon, including:

  • Fulfillment by Amazon (FBA): Your products must be fulfilled by Amazon, which means you should use Amazon’s warehousing and shipping services to handle the products. Also, you must complete a trial period.
  • Amazon Buy Shipping Services: You must use Amazon Buy Shipping Services for at least 99% of your orders.
  • Order cancellation and Defect Rate: You must maintain a low order cancellation rate, i.e., less than 0.5%.
  • Shipping performance: You must maintain a high-performance level in shipping, including on-time delivery and accurate tracking information.

4. Amazon New-release Badge

To qualify for this Badge, you must meet the following criteria:

  • Product Launch: The product must be launched on Amazon within the last 90 days.
  • Availability: The product must be available for purchase and in stock.
  • Listing Quality: The product listing must be complete and accurate, including high-quality images and detailed descriptions.
  • Sales Velocity: The product must demonstrate a consistent and high sales rate within the first few days of its launch.

5. Amazon’s Choice Badge

The Amazon choice badge is awarded to a select set of sellers offering products and services at a reasonable price.

To qualify for this Badge, you must meet the below criteria:

  • High Customer Ratings: Your product must have a high average rating from amazon customers, typically four stars or higher.
  • Availability: Your product must be stocked and offered for sale.
  • Prime Eligibility: Amazon Prime shipping must be available for the product.
  • Competitive Pricing: The item’s price must be low compared to other products in the same category.

6. Amazon Climate Pledge Friendly Badge

You may earn this Badge by obtaining certifications from Amazon’s 18 sustainability certification partners for your products, and Amazon will assess the certifications before offering the Badge.

Marketing Tips For Earning Different Amazon Badges

To obtain the various Amazon badges, follow these marketing tips:

Best Seller Badge

  • Conduct keyword research to optimize your product listings for search engines.
  • Encourage satisfied customers to leave positive reviews.
  • Offer affordable pricing and promotions to attract more sales.
  • Stay updated on the latest trends and consumer preferences in your product category.
  • Consider using Amazon PPC campaigns.

Amazon’s Choice Badges

  • Focus on delivering high-quality products with excellent customer ratings.
  • Use clear and compelling product images and descriptions.
  • Offer reasonable pricing and promotions.
  • Use Amazon’s advertising tools to target relevant audiences.

Verified Seller Badge

  • Provide accurate product information and clear communication with amazon customers.
  • Respond to customer inquiries and issues on time.
  • Maintain a high level of seller performance metrics.
  • Offer competitive pricing and promotions.

Amazon Prime Badge

  • Offer fast and free shipping options for Prime members.
  • Use Fulfillment by Amazon (FBA) to ensure timely and efficient order processing.
  • Use Amazon’s advertising tools to target Prime members with relevant promotions.
  • Offer exclusive best deals and promotions for Prime members.

Amazon New Release Badge

  • Create a buzz and a sense of anticipation for your new product.
  • Run a focused marketing campaign and provide early adopters with a discount.
  • Use social media to your advantage to spread the word.

Climate Pledge Friendly Badge

  • Use sustainable materials in your products and packaging.
  • Use eco-friendly production processes and practices.
  • Highlight your commitment to sustainability in your product listings and marketing materials.
  • Use Amazon’s advertising tools to target more customers interested in sustainability and environmental issues.

Use Amazon’s advertising platform to improve your product listings for search results. Use social media for advertising your products and establishing your brand when developing your marketing and digital initiatives.

Collaborate with influencers or launch targeted email campaigns to reach a larger audience.

Finally, to maintain competitiveness and earn the most crucial badges to your business, analyze your analytics and change your plans as necessary.

You can earn not just one but multiple badges if you combine these techniques.

Benefits of Earning Amazon Badges

Amazon badges will take your selling experience to the next level by providing the following benefits:

  • Increases visibility: With Amazon Badges, you can stand out from the cutthroat market competition by showcasing your accomplishments and winning over customers’ trust.
  • Traffic to listings: Having an Amazon Badge makes it easier for buyers to find sellers when searching for specific items or categories—driving more traffic to your listings and increasing opportunities for success online!
  • Access To New Opportunities: When you earn badges, you become eligible to participate in premium programs, including Amazon Prime or the Climate Pledge Friendly program, which gives businesses new opportunities to prosper.

Display Of Amazon Badges

With a badge, you can show verified sales records, performance indicators, and customer feedback star ratings on your product listing pages.

A badge will help boost confidence among current customers and attract new ones—creating a win-win situation that gives them an edge over their competitors.

By leveraging this advantage, you can drive more traffic to your listings and increase organic sales and visibility in the marketplace – giving you more opportunities to succeed online.


Earning a badge on Amazon can be a valuable asset to any seller on the platform. Whether you want to increase sales and your reputation or demonstrate your commitment to sustainability, there is a badge for you.

By following the procedures for each Badge and implementing digital marketing strategies, you can increase your chances of earning these badges and reaping their benefits.

It is vital to remember that badges are not only symbols to display on your profile; they represent a level of trust that customers have in your business. Maintaining the standards and values of each Badge is crucial to retaining customer loyalty and attracting new business.

Earning a badge on Amazon takes effort and dedication, but the benefits can be significant.

Frequently Asked Questions

Q: How can I check if my product qualifies for the Amazon Prime Badge?

A: To check if your product is eligible for the Amazon Prime Badge, enroll in the Fulfilled by Amazon (FBA) program.

If enrolled in FBA, your products will automatically be eligible for the Prime Badge if they meet the program’s eligibility criteria.

Q: Can I display multiple badges on my Amazon product page?

A: Yes, you can display multiple badges on your Amazon product page if you meet the eligibility requirements for each Badge.

However, it is crucial to ensure that the badges keep your product page decluttered and make it easier for customers to read your product information.

Q: Can I lose a badge once I have earned it?

A: Yes, you can lose a Badge if you no longer meet the eligibility requirements for the Badge. For example, you will lose the Amazon Prime Badge if you are no longer enrolled in the Fulfilled by Amazon program.

Check your eligibility regularly and ensure you meet the requirements to maintain your badges.

Q: How do you get the #1 new release badge on Amazon?

A: To get the #1 new release badge on Amazon, you must have a newly released product. The product must also have a high number of pre-orders or sales in a short amount of time, typically within the first few days or weeks of the release.

Amazon’s algorithm will automatically recognize the product’s performance and assign the #1 new release badge if it meets the criteria.

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