As an Amazon seller, you know the challenges of standing out in a thick market zone and the struggle to gain traction. Despite your best efforts, your sales may stay stagnant. With over 300 plus million product count on Amazon and around 9.5 million Amazon sellers alone, getting your brand noticed and building a loyal customer base can be challenging.
As Amazon sellers, even customers need help finding the best match and suitable product. They struggle to scroll through countless products and reviews to find the perfect one, but when a product has badges, it completely changes the customer’s perspective.
Earning a Badge can enhance your visibility, credibility, and reputation, leading to increased sales and long-term success. Discover how the Badges can unlock your potential on the platform. Get practical tips for earning and displaying the Badge effectively. By the end, you will know how to differentiate yourself from the competition and build a thriving business with the Badge.
List of Amazon Badges Available For Sellers
Amazon provides sellers with various badges to showcase their achievements and increase trust with buyers.
The different badges available to sellers include:
Amazon Best Seller Badge
This orange Badge is awarded to selected top 100 sellers in a particular product category and subcategory who have consistently provided excellent customer service, delivered orders promptly, and maintained a high seller rating.
A best-selling product is highly eligible for this orange Badge.
You have to meet set criteria to earn a specific badge type. The requirements can range from high sales volumes to excellent customer ratings and reviews and even adherence to sustainability standards.
1. Amazon Best Seller Badge
Amazon awards the best seller badge to sellers who offer excellent customer service and consistently deliver timely orders.
To qualify for the best seller badgecategory, you must meet the following criteria:
Organic sales and strong sales velocity record
Optimally priced products
Optimized product listings with high-quality images
Compelling product details, descriptions, and reasonable prices
After Amazon approves you through a stringent verification process, you will receive the verified seller badge.
To qualify for the Badge, you must:
Verify your identity.
Provide accurate and complete information about your business, including business name, address, tax identification number, and bank account details.
Maintain a strong performance history on the platform, including timely order shipment, prompt customer response, and high customer satisfaction ratings.
Amazon may also conduct background checks and request additional documentation to verify your details.
3. Amazon Prime Badge
To qualify for the Amazon Prime Badge, you must meet specific criteria set by Amazon, including:
Fulfillment by Amazon (FBA): Your products must be fulfilled by Amazon, which means you should use Amazon’s warehousing and shipping services to handle the products. Also, you must complete a trial period.
Amazon Buy Shipping Services: You must use Amazon Buy Shipping Services for at least 99% of your orders.
Order cancellation and Defect Rate: You must maintain a low order cancellation rate, i.e., less than 0.5%.
Shipping performance: You must maintain a high-performance level in shipping, including on-time delivery and accurate tracking information.
4. Amazon New-release Badge
To qualify for this Badge, you must meet the following criteria:
Increases visibility: With Amazon Badges, you can stand out from the cutthroat market competition by showcasing your accomplishments and winning over customers’ trust.
Traffic to listings: Having an Amazon Badge makes it easier for buyers to find sellers when searching for specific items or categories—driving more traffic to your listings and increasing opportunities for success online!
Access To New Opportunities: When you earn badges, you become eligible to participate in premium programs, including Amazon Prime or the Climate Pledge Friendly program, which gives businesses new opportunities to prosper.
Display Of Amazon Badges
With a badge, you can show verified sales records, performance indicators, and customer feedback star ratings on your product listing pages.
A badge will help boost confidence among current customers and attract new ones—creating a win-win situation that gives them an edge over their competitors.
Earning a badge on Amazon can be a valuable asset to any seller on the platform. Whether you want to increase sales and your reputation or demonstrate your commitment to sustainability, there is a badge for you.
By following the procedures for each Badge and implementing digital marketing strategies, you can increase your chances of earning these badges and reaping their benefits.
It is vital to remember that badges are not only symbols to display on your profile; they represent a level of trust that customers have in your business. Maintaining the standards and values of each Badge is crucial to retaining customer loyalty and attracting new business.
Earning a badge on Amazon takes effort and dedication, but the benefits can be significant.
Frequently Asked Questions
Q: How can I check if my product qualifies for the Amazon Prime Badge?
A: To check if your product is eligible for the Amazon Prime Badge, enroll in the Fulfilled by Amazon (FBA) program.
If enrolled in FBA, your products will automatically be eligible for the Prime Badge if they meet the program’s eligibility criteria.
Q: Can I display multiple badges on my Amazon product page?
However, it is crucial to ensure that the badges keep your product page decluttered and make it easier for customers to read your product information.
Q: Can I lose a badge once I have earned it?
A: Yes, you can lose a Badge if you no longer meet the eligibility requirements for the Badge. For example, you will lose the Amazon Prime Badge if you are no longer enrolled in the Fulfilled by Amazon program.
Check your eligibility regularly and ensure you meet the requirements to maintain your badges.
Q: How do you get the #1 new release badge on Amazon?
A: To get the #1 new release badge on Amazon, you must have a newly released product. The product must also have a high number of pre-orders or sales in a short amount of time, typically within the first few days or weeks of the release.
8-figure Amazon seller and serial online entrepreneur since 2015. Research and practice various online business models, and apply his in-depth learnings to further expand and grow his businesses as well as help others to achieve greater successes. Ex-VP of a high tech VC in Vancouver and a Management Consultant with over a decade of experience in the industry. Master's Degree from HEC Paris.
