How To Use Amazon Seller APP To Run A Successful Business

01 how to use amazon seller app to run a successful business

Running an Amazon business can be challenging, especially when you are always on the go. It can be tricky to stay productive and organized when there are heaps of tasks to manage, from keeping track of orders to handling customer relations. Fortunately, the Amazon seller APP provides a wide range of practical tools to assist you in managing your online selling business from the palm of your hand.

This seller APP is a lifesaver for new online sellers like you, who always need to stay connected to their Amazon business. This APPlication allows you to manage your inventory, update your listings, and view your sales metrics anywhere. The features will help streamline your online selling business, giving you a more extended period to focus on what matters most — sell stuff online and make a profit.

This guide provides an in-depth look at how to use the Amazon seller APP to help you access the excellent features and take advantage of all the great opportunities it offers.

Amazon Seller APP: Download, Create, And Set Up

Set up your Amazon online selling business account by following the steps below.

1. Download the Amazon Seller APP

Go to the Google Play Store or Apple App Store. Click on Install to download the application onto your mobile device.

2. Create An Amazon Online Seller Account

Once you have downloaded the Amazon seller APP, open it and select “Create a new account.” Enter your required information and click “Create an Account” to finish the process.

3. Set Up Payment Methods

Once your Amazon online seller account is created, select the option to set up payment methods by clicking “Payment Settings” on the APP interface.

You can add and manage any credit or debit cards or other payment methods you want to use with the APP.

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Valuable Features of the Amazon Seller APP

The following features will help you to run a successful Amazon business.

Add Products To Your Inventory

With this APP, you can add products to your inventory quickly. You may scan a product’s barcode or enter its information manually through the APP.

Making product listings is simple thanks to the user-friendly interface.


  • Choose “Add A Product” from the APPlication home page and click on the camera icon to scan the UPC or the back of the product image.
  • Following the scan, fill out any other fields, such as the product’s size or color, and click the save and finish button to add the product.


  • Manually enter product details if you cannot access a barcode scanner.
  • Fill out all necessary fields after choosing “Add Products” from the home page.
  • Click on Save Product once you have completed filling in the details.

Create and Update Product Listings

With the help of this function, you can either change already-existing listings in your inventory or create product listings from scratch for brand-new categories.

This feature allows you to manage various tasks:

  • Edit product details: Update product titles, descriptions, images, and attributes.
  • Manage inventory: Update the available quantity for each product and set up automatic inventory replenishment.
  • Adjust pricing: Alter each product’s pricing and establish prices and discounts.
  • Monitor performance: The feature provides access to detailed performance metrics, such as sales, returns, and customer feedback, to help you track how your existing products are performing.

Finding and Adding Products

Sellers can use this feature to locate profitable products to add to their inventory. The seller could use this feature to choose a well-liked product with high sales volume and little competition and then list the product on Amazon using the “Add to Inventory” function.

For example, when a seller wishes to start selling in the pet supplies category, they will choose the “Pet Supplies” category while navigating the Amazon Seller APP.

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After that, users might use the search filters to select variables like price range, average customer rating, and sales rank to narrow down the results. The seller could then group the outcomes based on sales volume to find the category’s best-selling products.

By comparing the top sellers’ product listings and selling prices, they might conduct a competitive analysis and use the results to assess the viability of the selling strategy for the goods they are considering adding to their inventory.

Manage Orders & Inventory

On the home page, select Manage Orders to view a list of all current and past orders your customers placed.

To modify the number of items in your inventory, select “Manage Inventory” from the home page and edit the numbers as needed.

Track Sales Metrics

You can track sales metrics, view customer reviews, manage pricing and inventory, and update product descriptions and images.

Monitor Competitor Prices

This APP lets you monitor competitor prices and current markets to stay ahead of the competitors.

  • With the APP, you can keep tabs on the product pricing of your competitors and change your prices.
  • The APP also provides insights into your product’s performance, including sales trends, customer feedback, and search ranking.

Get Insights Into Sales Trends

This APP provides you with insights into sales trends. By clicking on the “Insights” tab, you can view product reviews, ratings, and sales data to decide what products to stock and how to price them.

Monitor Performance With FBA & SPD

Amazon seller APP provides powerful analytics tools such as Fulfillment By Amazon (FBA) and Shipment Performance Dashboard (SPD), enabling amazon sellers to monitor their performance.

  • Fulfillment By Amazon (FBA): With FBA, you can track incoming orders, manage inventory, and access real-time shipping information.
  • Shipment Performance Dashboard (SPD): The Shipment Performance Dashboard (SPD) gives detailed insights into shipping performance metrics, such as the number of shipments, total shipped cost, and overall transit time.
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With these tools, you can make informed pricing strategies, promotions, and product selection decisions.

Besides, you can use the data to optimize your supply chain practices and ensure fast delivery for customers.

Enhance Satisfaction With Messaging

Connect with customers through messaging features like Buyer-Seller Messaging (BSM) on the APP.

Buyer-Seller Messaging enables you to respond fast to customer queries and provide a satisfying customer service experience.

You can access all your messaging features in one tab, including sent, received, unread, and archived.

Marketing Tools For Audience Reach

The APP provides you with marketing tools to help in sales growth and boost the visibility of your products.

How to use these marketing tools to the fullest?

  • Create and manage a variety of promotions, such as percentage-off deals, buy-one-get-one-free offers, and free delivery.
  • Design promotional campaigns
  • Send email newsletters
  • These promotions can be tailored to specific consumer groups, assisting you in conveying the right message to the right audience.
  • Create and manage sponsored product ads using the APP in search results and product detail pages. These advertisements can improve your visibility and bring traffic to your listings.

Expand Online Business Reach

This online selling APP allows you to expand your reach by connecting with fulfillment centers and freight forwarding companies. You can handle orders, track shipments, update prices, and even create custom shipping labels – everything from the APP.

The APP allows customers to receive their orders quickly by using the features. Additionally, the APP allows you to develop and execute promotions and deals, helping you attract more customers and increase overall sales growth.

Benefits of the Amazon Seller APP

For sellers wishing to expand their businesses, this APP is a potent tool with several advantages:

  • On-the-go inventory management
  • Sales tracking and performance monitoring
  • Helps in stay competition
  • Consolidates order management
  • Time-saving and
  • Improves productivity
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As an Amazon seller, you understand the importance of keeping up with the latest trends and technologies that help your business.

This online selling APP is a priceless tool to make you stay one step ahead of the competition and save time and money – all from one convenient location!

It only requires a hassle-free process to set up the account. Use the application to access a wide range of features that can help boost your online business, from scanning and listing products to managing orders, returns, and inventory, monitoring competitor prices, and availing of customer communications.

Frequently Asked Questions

Q. What is the difference between amazon seller central and the amazon seller APP?

Amazon Seller Central is a web-based platform that allows sellers to manage their product listings, inventory, and orders. The Amazon seller APP is a mobile application for iOS and Android devices for sellers to manage an online business on the go. The APP features include product listing, performance data access, competitor price monitoring, and answering customer queries.

While the two platforms have different features and user experiences, they provide Amazon sellers with the tools they need to succeed.

Q. Does the APP require a fee to use it?

No, you can download and use the APP for free. However, certain features, such as promotional and sponsored ads, may incur additional fees.

Q. Do I need a seller account to use the APP?

Yes! You must have a valid existing Amazon seller account to use the APP. If you do not already have one, you can create an account for free on the Amazon Seller mobile application.

Q. What is Account Health (AH)? How to view it?

AH is an essential measure of your performance as an Amazon seller, and it reflects how well you fulfill customer orders, ship products on time, and manage returns and refunds. It helps you determine where your business stands and which areas need improvement.

Open the APP and select the Account health option from the home page to view and analyze your business health. Then scroll through the page to see your overall score, reviews, ratings, fulfillment, and shipping performance metrics.

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