Tired of struggling to find customers and make sales? Have you been looking for a way to reach more people with your product or service? If so, Facebook pages might be the answer.
With over 2 billion monthly active users, Facebook is an invaluable tool for any business trying to get its message out there. But having a page isn’t enough.
You need to know how to sell on Facebook to use it as an effective marketing platform and establish your Facebook store.
Let us show you what’s possible when you learn how to sell on FB Pages!
The Different Ways to Sell on Facebook
Before we teach you how to sell via a FB page, knowing the different methods to sell on this sales channel is good.
A great way to sell your products and services right on Facebook is through the Facebook shop. A Facebook shop allows you to easilåΩy create a storefront for your business connected directly to your own website.
You can also add product categories, display inventory levels, showcase customer reviews and more to the Facebook Shop.
With a Facebook Shop, you may give your store a storefront to resemble your website more than a Facebook page.
Customers can check out with Facebook immediately, just like with a Facebook Page Store, as opposed to being forwarded to the company website when you use Facebook Shop.
Despite this, many people will probably continue to browse Facebook and visit the website to make purchases. For Instagram, the same capability is being made available.
The Charges to Sell on Facebook Shop
Facebook doesn’t charge you anything to set up a shop. Facebook automatically deducts a fee from your payout each time you make a sale. This is known as a selling fee. For shipments of $8 or less, there is a flat price of $0.40 instead of the selling fee of 5% per shipment. The remaining money is yours to keep.
The cost of selling:
- Includes taxes.
- Includes the price of processing payments.
- Applies to every purchase made at the time of checkout across all product categories on Facebook and Instagram.
- Helps pay for additional initiatives to make buying and selling easier.
To compete with Craigslist, Facebook Marketplace was initially designed as a consumer-to-consumer (C2C) sales facility where users could post classified advertising and set up in-person transactions to exchange goods and money.
You can sell on Facebook Marketplace as the platform has now incorporated tools like on-site checkout and shipping choices to meet small companies’ needs. However, Facebook Marketplace is still occasionally exploited in this manner.
Don’t be shocked if Facebook Marketplace keeps releasing features concentrating on ecommerce firms, given that Facebook’s internal statistics in 2019 suggested a significant B2C possibility for shops.
Many online stores sell on Facebook Marketplace today. When you list on the Facebook Marketplace, it’s a good idea to give customers as much detail about your item as possible on your marketplace listing.
This can include images, features, and pricing information. You should also add any details that might help buyers decide if they want to purchase from you such as return policy, warranty information or shipping costs.
Facebook Marketplace Rules
Your business must adhere to the Facebook Marketplace rules when selling on Facebook Marketplace. You should not use improper language, post prohibited or illegal items, list a product at an inappropriate price, overstate the condition of an item or deceive customers in any way. You must also abide by all local laws and regulations while listing your products.
The decision to adopt Marketplace for retailers is in part motivated by the fact that Facebook buy and sell groups are the most popular platform for C2C transactions.
Facebook groups enable the buy and sell feature, but more frequently, buying and selling takes place in localized groups for particular towns and localities.
The greatest places to sell your used goods are in buy and sell groups, similar to a garage sale.
Yet, there are ways that retailers can use these groups to support the development of their brand, particularly locally, even though buy and sell groups shouldn’t be the main method of selling on Facebook for businesses.
Your Business Manager Account
The Facebook Business Manager account is a centralized tool that enables businesses to guard their accounts, control access and arrange their company’s assets on Facebook.
Businesses can set up new Pages, post job openings and create posts as the Page name instead of the admin’s own profile name with this feature. Also, you would have an overview of assets like ads, audience insights, and call-to-action links.
You can also create an ad account to launch campaigns from the Business Manager account page. This is a convenient way to organize your Facebook accounts to advertise more effectively and efficiently. You can also access this on the Facebook app.
The Benefits of Selling on an FB Page
Facebook pages is a great sales channel offering many advantages for small businesses. Here are some highlights:
- Reach: With over 2 billion active users, Facebook is one of the most powerful tools you can use to reach potential customers.
- Engagement: You can interact with potential customers in real-time by responding to questions, comments, and messages on your page quickly and effectively.
- Cost-effectiveness: Creating an account and posting content is free, making it a cost-effective way to market your products or services.
- Analytics: Facebook Insights offers detailed information about how many people have seen your posts, which posts were most popular, and more that can help you refine your marketing strategy going forward.
With so many advantages to setting up a Facebook page shop, it’s no wonder businesses are turning to the platform to reach more customers and increase sales.
If you’re wondering how to sell on FB Pages, follow these tips and start making money today!
What You Can and Can’t Sell on Facebook
What can and cannot be sold on Facebook is subject to rules. The most crucial point to keep in mind is having a tangible product to sell.
You cannot utilize Facebook as a sales channel if your product catalog contains digital goods like ebooks or services.
The kinds of tangible goods you can sell on Facebook are still subject to some restrictions.
Animals, guns, ammunition, explosives, adult products, alcohol, cigarettes, and related paraphernalia, hazardous commodities or materials, ingestible supplements, old cosmetics, and land are prohibited from sale.
Before becoming live in your Facebook store, your products must first go through an approval process.
Set Up Your Facebook Page
Make sure you clearly describe what you are offering so that customers know what to expect when they visit your page.
Next, add a profile picture and cover photo, which will be used as branding in all posts and content you create on the page. Accurate business identity information is important here.
You can customize the tabs and buttons along the top of the page to include product categories or call-to-action buttons for customers to purchase items directly from your page.
Lastly, make sure to link any other social media accounts associated with your business (e.g., Twitter, Instagram) so customers can follow you for more updates and product information.
Set Up the Commerce Manager Tool
Once your page is set up and you’ve spent some time building followers, you can start using the Commerce Manager tool to manage your business activities on Facebook.
- Go to the Facebook Commerce Manager.
- Choose the Start Selling button in blue.
- On the left, click Facebook Get Started.
- Following that, you’ll see a summary of Facebook Shops’ needs.
You require US bank and tax information because Facebook Shops’ rollout is beginning in the US. Readers outside the US shouldn’t worry; Facebook Stores will soon be available to you.
The Commerce Manager allows you to create product listings, process orders, and track payments.
With this tool, it’s easy to keep track of customers’ purchase history and stay organized with customer data such as email addresses or phone numbers.
Create a Collection of Products
With the Commerce Manager set up, it’s time to create a collection of products you want to sell on your page.
You’ll need to provide details such as product title, description, price, images, and shipping and return policies.
Facebook also provides an additional field for any special notes or disclaimers you may want to add about your product or service.
Once you’ve added all of your products, customers can shop directly from your page.
In terms of logistics, if you’re headquartered outside of the US, you’re essentially finished now.
Depending on stock levels, you can continue to add and delete things. Any sales will take place via Messenger or on your own website (whichever you selected at the start).
Customize Your Storefront
Next, you can take the time to customize your storefront to ensure it is visually appealing and easy for customers to find what they’re looking for.
You can add banners and other visuals and rearrange products or categories to make customers more likely to purchase.
Additionally, create unique offers or discounts to encourage customers to visit your page often.
Advertise On Facebook Pages
Facebook Ads are an effective way to reach potential customers with targeted campaigns tailored specifically for them.
You can choose from different types of ads, such as video ads, carousel ads and lead capture forms.
Manage Your Orders (US-Based Sellers Only)
- Go to Publishing Tools on the top menu.
- Choose Pending Orders from the menu down the left hand side.
When orders go through, they will reflect here. From there, you can update the order status as you go through the process of sending them. Retailers may also schedule and review posts in the Posts section.
Using Ecommerce Platforms
If you’re looking for a more comprehensive ecommerce solution, several third-party platforms integrate with Facebook Pages to extend your store’s capabilities.
Their suites of tools make it easy to manage orders, inventory, payments and advertising campaigns all in one place.
By leveraging these tools and understanding how to sell on Facebook pages, you can easily reach new customers and generate more sales!
The Most Profitable Products to Sell on Facebook
- Footwear: Shoes and other items are very popular on Facebook, as they can be sold through images and videos showing off the product.
- Apparel: Clothes such as shirts, dresses, and jackets are also popular items to sell on Facebook. You can create images of customers wearing the item or professionally shoot photos to attract more buyers.
- Jewelry & Accessories: Jewelry and accessories like watches, sunglasses, and hats are a great way to add a touch of style to any outfit. They’re also relatively inexpensive compared to other items so it’s easy for shoppers to buy them in bulk.
- Home Decor: Home decor is another hot item on Facebook due to its versatility. It’s easy to create images of products in different settings, like a bedroom, living room or kitchen.
- Health & Beauty Products: People are always looking for ways to stay healthy and look their best. Selling health & beauty products on Facebook is an effective way to reach these customers and make sales.
5 Best Practices When Selling on FB Page
1. Keep It Short & Sweet: One of the best practices when selling on Facebook is to keep your Facebook posts short and sweet. People are very busy nowadays and don’t have time to read lengthy posts, so concisely convey your message.
2. Use Videos: Videos are a great way to engage your target Facebook audience, as they tend to be more eye-catching than images or text-based posts. Showcase products being used in action or create video tutorials for customers to maximize their purchases.
3. Offer Special Deals & Promotions: Offering special deals and promotions effectively drive sales on Facebook pages. Consider offering discounts, coupons and free shipping deals to entice customers to purchase when you start to sell on Facebook.
4. Stay Active & Engage: Staying active and engaging with your followers is key when selling on Facebook pages. Respond to comments, answer questions, and post regularly to showcase new products or promotions. This will help build trust and loyalty amongst customers.
5. Invest in Ads: Running ads on your Facebook business account can effectively reach potential customers and generate more sales for your business. Take the time to research different ad platforms available and develop campaigns that target your ideal customer base.
By following these tips and tricks, you’ll be well on your way to knowing how to sell on FB Pages and be one of the most successful online sellers today.
3 Challenges of Selling on Facebook Page
1. Algorithms and Reach: With so much content fighting for attention, it can be difficult to stand out in the news feed. This coupled with algorithm changes can mean your posts reach fewer people than you would like.
2. Complicated Processes: Setting up a Facebook page to sell products is a bit more complicated than other online selling platforms, such as Amazon or Etsy. You must go through the approval process before any Facebook shop products become live in your Facebook store, which can be time-consuming and frustrating if not done properly.
3. Competing With Other Platforms: There are several large ecommerce companies that offer similar services as Facebook, such as Amazon, eBay and Shopify – all of whom have built loyal customer bases. This means you’ll have to work harder to stand out and attract customers to stand out among many ecommerce businesses out there today with an FB business page and an online store.
Despite the challenges, selling on Facebook is still a great option for businesses of all sizes who want to reach more potential customers and increase sales.
With the right strategy, you can start selling on FB Pages and make the most out of this sales channel to sell items to thousands and millions of Facebook users today.
Final Thoughts on How To Sell on Facebook Page
Setting up a Facebook business page and selling products is easier than you may think. You can easily create an account and post content to attract customers and boost sale via a Facebook page shop.
As with any marketing strategy, selling on Facebook Pages has many pros and cons.
If done correctly, you can reach a large audience, build trust with potential customers, and increase sales for your Facebook store.
You must also be aware of the challenges with the sales channel, such as algorithms that affect reach or competing with other platforms for customer attention.
Understanding how to sell on your Facebook Business Page is a great way to expand your online presence and take advantage of all the platform’s benefits.
Are you ready to set up your business account and tap into your local community and boost your business assets? If you are, then, you’re ready to go.
Frequently Asked Questions
How do beginners sell on Facebook Shops?
Beginners can start selling on Facebook by creating a page, setting up the Commerce Manager tool and uploading products. Make sure to customize your storefront and invest in ads to reach potential customers.
What type of products sell best on Facebook Business Page?
Footwear, apparel, jewelry & accessories, home decor and health & beauty products are some of the most popular items sold on Facebook pages.
Can I sell digital goods on Facebook Shop?
No – you cannot use the platform to sell digital goods such as ebooks or services. You must have tangible products available for purchase.
Do I need US bank and tax information to set up my Facebook Shop?
Yes – if you’re based in the US, you’ll need US bank and tax information to set up your store. However, Facebook Stores will soon be available to those outside the US.
What is the best way to advertise on Facebook Pages?
Facebook Ads are effective for reaching potential customers with targeted campaigns tailored for them. Choose from different ad types, such as video ads, carousel ads and lead capture forms. A Facebook ad can do wonders when you’re selling online and will draw more online shoppers to your Facebook page shop.
Is selling on Facebook business page free?
Creating a Facebook Business Page and setting up your storefront is free, but you may need to invest in ads to reach potential customers. Additionally, certain third-party platforms may require fees or subscriptions to access their services.
Do I need an ecommerce website to sell online?
No – you do not need an ecommerce website to sell online, as long as you have a Facebook business page and the Commerce Manager tool set up. However, if you want a more comprehensive solution, consider leveraging third-party platforms such as Shopify store or BigCommerce. You can also set up an eCommerce store using a different platform that you can link to your Facebook page shop.