Amazon FBA Freight Forwarder: Your Ultimate Guide to Success


Amazon FBA Freight Forwarders play a crucial role in ensuring a seamless and efficient supply chain for Amazon sellers. These professionals provide comprehensive logistics services, enabling sellers to focus on growing their businesses, while expertly managing the transportation of inventory from the manufacturer to an Amazon fulfillment center.

In this article, we’ll delve into the world of an Amazon supplier or freight forwarder, exploring their importance in optimizing your e-commerce operations and how they can help you navigate various shipping regulations and customs procedures. We’ll also touch on some key considerations when selecting a reliable and experienced freight forwarder to partner with in your Amazon FBA journey.

So, buckle up and get ready to learn more about the unsung heroes of the Amazon FBA ecosystem and how their expertise can lead to a more streamlined, efficient, and profitable e-commerce experience for both new and experienced Amazon sellers alike.

What Does a Freight Forwarder Do?

What is freight forwarding

Freight forwarding refers to the coordination and shipment of goods from one location to another using various carriers and transportation modes. It involves the preparation of shipping documents, cargo handling, and ensuring items reach their destination safely and on time.

The role of a freight forwarder in the supply chain

A freight forwarder is an intermediary between the seller and various transportation services. They are responsible for negotiating with carriers, handling customs clearance, and coordinating warehousing, securing cargo insurance, and managing any logistics challenges that may arise.

For Amazon FBA sellers, a freight forwarder plays a crucial role in getting their products from the manufacturing facility to an Amazon fulfillment center, ensuring compliance with all legal and regulatory requirements.

Key functions of a freight forwarder

Freight forwarders provide a range of services to streamline the shipping process, allowing sellers to focus on other aspects of their business. Some key functions include:

  • Transportation planning: Determining the optimal route and transportation method to move goods from the supplier to the destination.
  • Documentation: Preparing and verifying all required shipping and customs documents, including commercial invoices, packing lists, and certificates of origin.
  • Customs clearance: Ensuring products meet international shipping import and export regulations, managing required duties and taxes, and preventing costly delays.
  • Warehousing and storage: Coordinating short- and long-term storage of goods, if necessary, at strategically located warehouses.
  • Cargo tracking: Providing real-time updates on the status and location of shipments to keep sellers informed.

A reliable Amazon FBA freight forwarder will save time, reduce costly mistakes, and ensure a smooth local or international shipping process, resulting in a better overall customer experience.

What Are Typical Freight Forwarding Services?

Freight forwarding services are crucial for businesses looking to handle their international e-commerce shipments, especially those using Amazon FBA. In this section, we’ll discuss the main services provided by freight forwarders for Amazon FBA sellers.

Air, Sea, and Land Freight Forwarding

A freight forwarder primarily transports goods via air, sea, or land, depending on the client’s requirements. They work with a network of carriers to facilitate the efficient movement of goods from the manufacturing facility to the Amazon fulfillment center.

Customs Clearance and Brokerage Services

A freight forwarding service helps navigate through complex customs procedures and ensure the timely clearance of goods. Freight forwarding companies coordinate with local customs authorities to expedite the process, prepare and submit required documentation and handle required permits and taxes.

Warehousing and Distribution Services

Many freight forwarders also temporarily provide warehousing services to store goods before final delivery. These storage facilities often include value-added services such as inventory management and order fulfillment, simplifying the sellers’ logistics process.

Packaging and Labeling Services

Proper packaging and labeling are essential for avoiding damage and ensuring FBA compliance. This is also the reason a good freight forwarding company would ask customers to buy cargo insurance.

The freight forwarding service offers packaging solutions that protect goods during transit and adhere to Amazon guidelines, along with labeling services for correct identification and traceability.

How Do Freight Forwarders Charge For Their Services?

Common pricing models for freight forwarding services

Freight forwarders typically offer several pricing models, such as:

  • Per Unit: Charging based on the number of items being shipped.
  • Weight/Volume: Charging based on the weight or volume of the goods.
  • Flat Rate: Charging a fixed rate for a specific shipping route, regardless of the goods being shipped.

Factors that affect the cost of freight forwarding

Various factors can impact the cost of freight forwarding services:

  • Destination: Shipping to more remote locations tends to be more expensive.
  • Shipment size: Larger shipments, such as heavier container load, generally cost more but may offer lower per-unit costs.
  • Service level: More shipping services, such as door-to-door delivery or customs clearance assistance, can increase costs.

Negotiating with freight forwarders for better rates

When working with the best freight forwarders, Amazon FBA sellers can try these negotiation tactics:

  1. Request quotes from a few freight forwarders to compare their services and pricing.
  2. Highlight long-term relationships or potential future business as a bargaining chip.
  3. Ask for industry-specific discounts or special rates for Amazon FBA sellers.

By understanding the pricing models and factors affecting costs, Amazon FBA sellers can make informed decisions when choosing the right freight forwarder for their business and negotiating better rates.

When To Use a Freight Forwarding Company

In the world of Amazon FBA and logistics, understanding when to use a freight forwarder is crucial for ensuring smooth, efficient, and cost-effective shipping. This section outlines the scenarios in which utilizing a freight forwarder is advantageous.

For Products Over 200kg

One of the primary reasons to consider a freight forwarder is when your product shipment weighs over 200kg. Traditional courier services may become prohibitively expensive at this size, and a freight forwarding company can help negotiate more favorable rates.

Additionally, freight forwarders provide a wide array of services, such as customs clearance, that can save you time and ensure compliance with import and export regulations. Some key benefits include:

Using a freight forwarder for large shipments is a practical way to streamline your shipping process and maximize your profit margins.

Why Use an Amazon Freight Forwarder?

Using an Amazon freight forwarder can be a game-changer for your e-commerce business by streamlining the shipping process and handling complex logistics tasks. In this section, we’ll explore some of the reasons using an Amazon freight forwarder may be beneficial for your business.

It is cost-effective

Freight forwarders often negotiate better shipping rates with carriers due to their large volume of business. As a result, they can provide more competitive shipping rates to their clients.

Additionally, using a freight forwarder reduces the need for costly in-house logistics staff, saving you time and money.

They know the customs well

Freight forwarders know import and export regulations, ensuring your shipments clear customs efficiently. They maintain strong relationships with customs authorities, helping you avoid issues and delays. This expert knowledge can save you time and enable smoother shipping processes.

You get better control

Working with a freight forwarder gives you access to real-time tracking, providing more visibility and control over your shipments. This allows you to make informed decisions about inventory management and better serve your customers.

They offer special services

Amazon freight forwarders often provide additional services tailored to your specific needs. These may include packaging, labeling, or even warehouse storage. Leveraging these services can help optimize your e-commerce operations and drive business growth.

What Documents Should A Freight Forwarder Provide?

A reliable Amazon FBA freight forwarder should provide essential documentation to ensure your products are shipped and delivered without any issues. In this section, we will discuss the key documents to expect from a freight forwarder:

Bill of Lading (BOL)

The BOL is a legally binding document that is a receipt and evidence of the contract between the shipper and the carrier. It includes information like the shipping route, description of goods, and the consignee’s information.

Commercial Invoice

The seller issues this crucial document and details the goods’ value, origin, and destination. A commercial invoice is necessary for customs clearance and records the transaction between the buyer and seller.

Certificate of the Origin Statement

A Certificate of Origin statement verifies the country where the goods were produced. This document may be required for customs clearance, trade agreements, or import regulations in the destination country.

Export License

An export license is a government-issued document authorizing the export of specific products. It ensures compliance with relevant regulations and controls, and the freight forwarder must secure one if necessary for your shipment.

Inspection Certificate

An inspection certificate, provided by a third-party inspection company or a government agency, confirms your goods’ quality, quantity, and compliance with the destination country’s regulations.

List of Export Packing

This document provides information on the packaging used for your shipment, including details like the dimensions, weight, and packaging materials. It is essential for customs clearance and can help avoid potential shipping damages.

Shipper’s Export Declaration Document

A Shipper’s Export Declaration (SED) is filed with the government by the freight forwarder or exporter. It includes vital details about the goods, such as their value, destination, and classification. The SED serves as a control mechanism to ensure the accuracy of export data and compliance with export regulations.

Know the Stages of the Freight Forwarding Process

When using an Amazon FBA freight forwarder, it is essential to understand the key stages in the freight forwarding process. This will help you manage your expectations and ensure a smooth product shipping experience.

Pre-shipment stage

The pre-shipment stage is where you prepare your products for shipping. This includes:

  • Proper packaging to prevent damage during transit
  • Labelling your products according to Amazon FBA requirements
  • Working with your forwarder to acquire necessary documentation

Export stage

The export stage involves the actual shipment of your products. Freight forwarders can assist you with:

  • Consolidating your products with other shipments
  • Selecting and booking the best mode of transport
  • Managing customs clearance and documentation

Transit stage

During the transit stage, your products are en route to the destination. The forwarder continuously monitors them to keep you informed and ensure timely arrival. They handle:

  • Handling transfer or transshipment processes
  • Tracking your shipment and providing updates
  • Tackling any challenges that might arise during transit

Import stage

At the import stage, your products have arrived at their destination. The forwarder manages this phase by:

  • Fulfilling destination country’s customs requirements
  • Achieving clearance for the imported goods
  • Handling any fees or taxes associated with importation

Post-import stage

The final post-import stage is when your products are delivered to the Amazon warehouse. Here, the forwarder ensures:

By understanding these stages and working with a reliable freight forwarder, you can optimize your Amazon FBA shipping experience.

How To Find an Amazon FBA Freight Forwarder

Finding a reliable freight forwarder for your Amazon FBA business is crucial to ensuring your products arrive at Amazon warehouses safely and on time. Consider the following factors when searching for a suitable freight forwarder:

Check delivery destinations

Confirm that the freight forwarder operates in the regions and countries you require. A freight forwarder with global coverage will ensure the timely and efficient transportation of your goods.

Know available insurance options

Choose a freight forwarder offering comprehensive insurance options for your cargo, and ensure you understand the terms and conditions. This protects your investment in case of damage or loss during transit.

Ensure they have experience with Amazon FBA

Find a forwarder with extensive experience in handling Amazon FBA shipments. This will ensure they understand Amazon’s specific requirements and regulations for inbound shipments.

Has a reliable tracking system

Opt for a freight forwarder that offers real-time tracking of your shipments. This will enable you to monitor your cargo as it moves through the supply chain and address any issues promptly.

Ask about their packaging services

Many freight forwarders offer packaging services as an additional benefit to their clients. Make sure to inquire about these services, as proper packaging is vital to protect your products during transport.

Top Amazon Freight Forwarders Today

In this section, we will discuss the top freight forwarders in the industry who can help you streamline your Amazon FBA shipping process.


Unicargo is a global freight forwarder that specializes in Amazon FBA shipments. They offer end-to-end solutions, including customs clearance and Amazon appointment booking.

With a dedicated team and competitive pricing, Unicargo is an excellent option for small to medium-sized businesses.


Flexport combines technology and expert advice to provide reliable shipping solutions for Amazon FBA sellers. Their digital platform makes tracking and managing shipments easy.

Offering transparency and efficient communication, Flexport suits businesses looking for a tech-forward freight forwarder.


Freightos is an online marketplace where you can compare, book, and manage shipments from multiple freight forwarders for your Amazon FBA business.

The platform allows sellers to find the best solutions without spending hours researching various forwarders, saving time and effort.


Amazon FBA freight forwarders play a crucial role in connecting sellers with the vast Amazon marketplace. By handling complex logistics, these services ensure efficient and hassle-free shipping, ultimately benefiting both sellers and customers.

When choosing a freight forwarder, consider their experience, services offered, and communication. Selecting a partner that aligns with your business objectives and can scale with your growing needs is essential.

In summary, partnering with a reliable and experienced Amazon FBA freight forwarder can propel your e-commerce business to new heights, streamlining your logistics and increasing your chances of success in the competitive online retail space.

Frequently Asked Questions

What is the difference between a freight forwarder and a customs broker?

A freight forwarder is responsible for organizing and coordinating the transportation of goods from one location to another. They usually handle shipment, documentation, and communication with various carriers.

On the other hand, a customs broker primarily focuses on ensuring that the goods are correctly declared, valued, and documented in accordance with import/export regulations. They help with the clearance process at ports and borders.

How do I track my shipment with a freight forwarder?

Most forwarders provide online tracking systems where you can input your shipment or booking number to obtain the current status of your cargo. Make sure to ask your forwarder for the necessary details and tracking access.

Can I use multiple freight forwarders for my Amazon FBA shipments?

Yes, you can use multiple freight forwarders for your FBA shipments. However, it’s essential to ensure that each forwarder understands Amazon’s requirements and complies with FBA guidelines to avoid shipping delays or additional fees .

What should I do if my shipment is damaged or lost during transit?

If your shipment is damaged or lost during transit, immediately notify your freight forwarder and provide all relevant documentation. They will initiate a claim process with the carrier and guide you to recover the losses. Ensure that you have proper insurance coverage for your goods.

Are there any regulations I should be aware of when using a freight forwarder for Amazon FBA?

There are several regulations to consider when shipping to Amazon FBA:

  • Compliance with Amazon’s FBA guidelines, such as labeling and packaging standards
  • Adherence to import/export country-specific requirements and restrictions
  • Obtaining necessary permits and licenses for regulated goods
  • Proper documentation and declaration of goods to avoid delays & penalties

Stay updated with the specific regulations of your freight forwarder and the destination country to ensure smooth shipping.

Similar Posts