50 Handpicked Etsy Marvels to Sell and Why Etsy is on Fire Right Now

ByMichael Wu

Are you ready to turn your passion into profit? Have you ever dreamt of owning an online store that showcases your unique creations and connects you with a global community of like-minded buyers? If so, you’re in the right place, at the perfect time. Welcome to the exciting world of Etsy, where creativity meets commerce and entrepreneurs like you are thriving.

Etsy has become a household name in the realm of online marketplaces and for all the right reasons. It’s more than just a platform; it’s a vibrant marketplace that celebrates individuality, craftsmanship, and entrepreneurship. With a growing army of loyal customers seeking one-of-a-kind, personalized products, Etsy is on fire, and it’s burning brighter than ever.

In this article, we’re here to tell you why now is the ideal moment to kick off your Etsy business. Whether you’re a budding artisan, a craft enthusiast, or a creative soul with something special to offer, Etsy provides the stage for your talents to shine.

Digital Art and Design

  • Clipart and Digital Illustrations: Etsy is a hub for digital artists and graphic designers to showcase their talent. Clipart and digital illustrations are digital files that buyers can purchase and use for various purposes like crafting, scrapbooking, or website design. The target audience for these items includes crafters, bloggers, and small business owners looking for unique graphics to enhance their projects. To get started, you’ll need graphic design software and a creative flair. Selling digital art on Etsy is relatively straightforward – create listings with clear images and detailed descriptions, price your items competitively, and promote your shop through social media.
  • Printable Wall Art: Printable wall art is a hit among home decorators and interior enthusiasts. Your target audience includes homeowners and renters looking to spruce up their living spaces. To start, create stunning digital prints and list them as instant downloads. Consider various themes like abstract art, inspirational quotes, or vintage designs. Etsy provides a platform where you can easily upload your digital files, set prices, and reach a global audience.
  • Personalized Wedding Invitations: Wedding season is year-round, and couples are constantly seeking unique wedding invitations. Engaged couples are your primary target audience. Invest in design software and create customizable invitation templates. Offer personalization options like names, dates, and colors. Etsy’s platform allows you to manage custom orders efficiently, making it easy to cater to the specific needs of each client.
  • Why Digital Art is a Hot Commodity on Etsy: Digital art is in high demand on Etsy due to its convenience and versatility. Buyers can instantly access their purchases, and sellers can create, list, and sell items with minimal overhead costs. Etsy provides a built-in digital download feature that simplifies the process for both sellers and buyers.

Handmade Soaps and Bath Products

  • Artisanal Soaps with Natural Ingredients: Handmade soaps with natural ingredients have gained popularity as people seek healthier alternatives to commercial products. Your target audience includes individuals looking for skincare products free from harsh chemicals. To get started, learn the art of soap making, experiment with natural ingredients, and create unique recipes. Etsy provides a platform for you to showcase your handmade soaps and connect with eco-conscious consumers.
  • Bath Bombs and Bath Salts: Bath bombs and bath salts offer a luxurious spa experience at home. Your target audience comprises those who crave relaxation and self-care. You can start crafting bath bombs and bath salts in various scents and colors. Consider packaging them beautifully to enhance their appeal. Etsy allows you to list multiple variations of your products, making it easy to offer a wide range of scents and sizes.
  • Aromatherapy Products: Aromatherapy products, such as essential oil blends and diffuser jewelry, cater to those seeking natural ways to enhance well-being. Your target audience includes individuals interested in holistic health. Begin by studying aromatherapy and essential oils. Create unique blends and products that promote relaxation, focus, or stress relief. Etsy’s global reach enables you to connect with like-minded customers worldwide.
  • Eco-friendly Packaging: Sustainability is a growing concern, and eco-friendly packaging is a selling point for eco-conscious consumers. Start by sourcing recyclable or biodegradable packaging materials. Highlight your commitment to sustainability in your product listings. Etsy’s focus on handmade and environmentally friendly products aligns perfectly with this niche.
  • The Growing Demand for Self-Care Items on Etsy: The self-care trend is on the rise, making Etsy a prime marketplace for handmade soaps and bath products. With an increasing number of people looking to unwind and prioritize their well-being, there’s a significant demand for these items on Etsy. The platform’s built-in reviews and ratings system helps you build trust with customers seeking quality self-care products.

Custom Clothing and Accessories

  • Custom-Made T-shirts and Hoodies: Custom apparel, like personalized t-shirts and hoodies, is all the rage on Etsy. Your target audience includes individuals and businesses looking for unique clothing items. To start, source high-quality blank apparel, invest in a reliable heat press or screen printing equipment, and let your creativity flow. Create designs that resonate with your target market and offer customization options like names, dates, or slogans. Etsy’s platform simplifies the listing process, making it easy to showcase your custom clothing.
  • Hand-Painted Denim Jackets: Hand-painted denim jackets offer a canvas for artistic expression. Your audience comprises fashion-forward individuals looking for wearable art. Start by sourcing denim jackets and acrylic paints suitable for fabric. Develop your unique painting style and create eye-catching designs. Etsy allows you to upload multiple images per listing, which is perfect for showcasing your artwork from different angles.
  • Personalized Jewelry: Personalized jewelry is a timeless favorite on Etsy. Your target audience includes gift shoppers looking for meaningful and customizable pieces. Begin by acquiring jewelry-making supplies, such as chains, charms, and gemstones. Design necklaces, bracelets, or earrings that can be engraved or personalized with names or special dates. Etsy’s user-friendly platform enables you to offer various customization options.
  • Handmade Scarves and Hats: Handmade scarves and hats are cozy essentials for the colder months. Your audience includes individuals seeking stylish, warm accessories. Invest in knitting or crocheting tools, select quality yarn, and create unique patterns. Etsy’s search filters allow buyers to browse by color, style, and material, helping your products reach the right audience.
  • The Appeal of Unique and Customized Fashion on Etsy: Etsy’s appeal lies in its diverse range of unique and customized fashion items. Buyers can find clothing and accessories that reflect their personal style and values, making Etsy the go-to platform for one-of-a-kind fashion. Etsy’s integrated messaging system simplifies communication with customers, ensuring you can cater to their specific customization requests.

Crocheted and Knit Goods

  • Handmade Blankets and Throws: Handmade blankets and throws offer warmth and comfort. Your target audience includes individuals looking for cozy home decor or thoughtful gifts. To begin, invest in quality yarn and knitting or crocheting tools. Experiment with various patterns and colors to create distinctive pieces. Etsy’s platform allows you to showcase the unique aspects of each blanket, attracting the right buyers.
  • Crocheted Baby Clothing: Crocheted baby clothing appeals to parents seeking charming and handmade garments for their little ones. Your audience includes parents, grandparents, and gift shoppers. Acquire soft, baby-friendly yarn and crochet hooks. Design adorable onesies, hats, and booties that keep infants stylish and snug. Etsy’s broad customer base ensures you can connect with parents seeking unique baby apparel.
  • Knitted Socks and Mittens: Knitted socks and mittens provide both fashion and warmth during colder seasons. Your target audience comprises individuals looking for fashionable accessories and functional winter wear. Start by selecting soft and warm yarn, and hone your knitting skills. Create a variety of sock and mitten designs, including different sizes and styles. Etsy’s platform simplifies the listing process, making it easy to present your creations to a global audience.
  • Amigurumi Toys: Amigurumi toys are crocheted or knitted stuffed animals and characters, perfect for gifting or collecting. Your audience includes toy enthusiasts, collectors, and gift shoppers. To begin, learn amigurumi techniques and select suitable yarn colors. Design adorable characters and creatures with intricate details. Etsy’s marketplace provides a dedicated audience for unique and handcrafted toys.
  • The Resurgence of Handmade Textiles on Etsy: Handmade textiles, such as crocheted and knitted goods, have made a resurgence on Etsy due to the appreciation for craftsmanship and the desire for unique, artisanal items. Etsy’s user-friendly platform allows you to easily manage your listings, communicate with customers, and build a loyal following of textile enthusiasts.

Handcrafted Home Decor

  • Rustic Wooden Furniture: Rustic wooden furniture adds character to homes and appeals to those seeking a cozy, country-style aesthetic. Your target audience includes homeowners and interior decorators. To start, acquire quality wood, refine your woodworking skills, and design functional and stylish furniture pieces. Etsy’s platform enables you to showcase your craftsmanship and connect with buyers who appreciate handcrafted furniture.
  • Hand-Painted Ceramics: Hand-painted ceramics bring a touch of artistry to the dining table and home decor. Your audience comprises individuals looking for unique dinnerware or decorative items. Begin by selecting plain ceramics, such as plates, mugs, or vases. Develop your painting skills and create intricate designs or patterns. Etsy’s listing options allow you to showcase the individuality of your ceramics.
  • Bohemian-Style Wall Hangings: Bohemian-style wall hangings have gained popularity as statement pieces in modern homes. Your target audience includes individuals seeking unique wall decor. Start by sourcing natural materials like macrame cord, yarn, or driftwood. Create intricate and eye-catching designs that complement a bohemian aesthetic. Etsy’s marketplace attracts buyers with an appreciation for handcrafted and artistic home decor.
  • Upcycled and Vintage Decor: Upcycled and vintage decor items cater to eco-conscious consumers and vintage enthusiasts. Your audience includes individuals seeking sustainable and unique home furnishings. Start by upcycling vintage or discarded items, such as furniture, clothing, or accessories. Repurpose and refinish these items to give them new life. Etsy’s marketplace provides a platform for reaching buyers who appreciate the value of recycled and repurposed goods.
  • The Etsy Market for Home Interior Enthusiasts: Etsy’s diverse marketplace is a treasure trove for home interior enthusiasts, providing a wide range of handcrafted and unique home decor items. The platform’s advanced search filters help buyers discover the perfect pieces to complement their interior design preferences. Etsy’s built-in messaging system facilitates communication with customers, ensuring you can provide personalized assistance and advice for their home decor needs.

Personalized Gifts and Keepsakes

  • Custom Pet Portraits: Custom pet portraits are cherished keepsakes for pet owners. Your target audience includes pet lovers and those seeking heartfelt gifts. Begin by offering different portrait styles, such as realistic or caricatured. Request clear photos of clients’ pets for reference. Etsy’s platform simplifies communication, allowing you to discuss details and preferences with customers efficiently.
  • Engraved Photo Frames: Engraved photo frames add a personal touch to cherished memories. Your audience comprises individuals looking for thoughtful gifts and home decor. Invest in quality photo frames and engraving tools. Offer customization options for names, dates, or special messages. Etsy’s marketplace provides a platform for showcasing your engraved photo frames and connecting with customers looking to capture and display their precious moments.
  • Hand-Painted Family Portraits: Hand-painted family portraits offer a unique way to capture the essence of loved ones. Your target audience includes families and individuals seeking personalized artwork. Develop your painting skills and create custom family portraits from photographs. Etsy’s platform simplifies the process of offering custom artwork, enabling you to collaborate with clients on their vision.
  • Personalized Name Puzzles: Personalized name puzzles are educational and entertaining gifts for children. Your audience comprises parents, grandparents, and gift shoppers. Begin by sourcing quality wooden puzzles and personalizing them with children’s names. Offer various puzzle designs and sizes. Etsy’s marketplace is ideal for reaching parents and caregivers seeking meaningful and educational toys for children.

Plant and Garden Niche

  • Succulent Arrangements: Succulent arrangements bring greenery and tranquility to any space. Your target audience includes plant enthusiasts and individuals looking for low-maintenance indoor plants. Start by sourcing a variety of succulents and suitable containers. Create visually appealing arrangements and offer different sizes and styles. Etsy’s platform allows you to showcase your succulent arrangements to a global audience.
  • Handmade Planters: Handmade planters serve as functional art pieces for plant lovers. Your audience comprises individuals seeking unique and artistic plant containers. Invest in pottery or ceramics tools and craft planters with intricate designs or patterns. Etsy’s search filters help buyers discover planters that match their interior decor or gardening style.
  • Organic Gardening Supplies: Organic gardening supplies cater to eco-conscious gardeners looking to cultivate a sustainable garden. Your target audience includes individuals interested in organic gardening practices. Start by sourcing organic seeds, soil, or gardening tools. Emphasize the environmental benefits of your products in your Etsy listings. Etsy’s community of eco-conscious shoppers makes it a suitable platform for selling organic gardening supplies.
  • Botanical Art Prints: Botanical art prints showcase the beauty of plant life through artwork. Your audience comprises art collectors, nature enthusiasts, and individuals seeking botanical decor. Create detailed botanical illustrations or photographs and turn them into art prints. Offer a variety of sizes and framing options. Etsy’s platform simplifies the listing process, allowing you to present your botanical art to a wide audience.
  • The Green Thumb Trend on Etsy: Etsy’s marketplace is a hub for green thumbs and nature lovers. The platform’s dedicated section for plants and gardening reflects the growing trend of indoor and outdoor gardening. Etsy’s robust search and discovery features help buyers find the perfect plants, planters, and gardening supplies to nurture their passion for all things green.

Craft Supplies and Kits

  • DIY Jewelry-Making Kits: DIY jewelry-making kits provide aspiring jewelry designers with the tools they need to create their custom pieces. Your target audience includes crafters and individuals interested in exploring jewelry design. Curate kits with essential tools, beads, and findings. Include step-by-step instructions for beginners. Etsy’s platform allows you to package and sell these kits with ease.
  • Calligraphy Starter Sets: Calligraphy starter sets introduce beginners to the art of elegant writing. Your audience comprises individuals looking to develop their calligraphy skills or explore a new hobby. Invest in quality calligraphy pens and paper. Create sets with different nibs and ink options. Etsy’s platform allows you to showcase your calligraphy starter sets to potential learners worldwide.
  • Candle-Making Supplies: Candle-making supplies cater to crafters and DIY enthusiasts looking to create personalized candles. Your target audience includes individuals interested in candle-making as a creative hobby. Source quality wax, fragrance oils, wicks, and molds. Package supplies into convenient kits for easy use. Etsy’s platform simplifies the process of offering crafting supplies and kits to a global community of makers.
  • Embroidery Kits: Embroidery kits are perfect for beginners and seasoned stitchers alike. Your audience comprises individuals interested in embroidery as a creative outlet. Select embroidery patterns, fabric, thread, and needles. Offer kits with clear instructions and different skill levels. Etsy’s marketplace attracts crafters seeking unique and inspiring embroidery projects.
  • The DIY Movement and Etsy’s Role in It: Etsy plays a significant role in the DIY (Do It Yourself) movement, empowering individuals to explore their creative passions and craft unique items. The platform’s dedicated section for craft supplies and kits encourages makers to unleash their creativity. Etsy’s user-friendly listing options help sellers reach a global community of DIY enthusiasts.

Artisanal Food and Beverages

  • Handcrafted Chocolates: Handcrafted chocolates offer a delectable treat for those with a sweet tooth. Your target audience includes chocolate connoisseurs and gift shoppers. Start by sourcing high-quality chocolate and experiment with unique flavors and fillings. Package your chocolates elegantly to enhance their appeal. Etsy’s platform allows you to showcase your artisanal chocolates to a global audience of dessert lovers.
  • Gourmet Coffee Blends: Gourmet coffee blends cater to coffee enthusiasts seeking unique and premium coffee experiences. Your audience comprises coffee lovers interested in specialty blends. Source quality coffee beans, roast them to perfection and create distinctive blends with unique flavors and aromas. Etsy’s platform enables you to reach coffee aficionados worldwide, emphasizing the artisanal aspect of your blends.
  • Small-Batch Hot Sauces: Small-batch hot sauces offer a fiery twist to culinary creations. Your target audience includes foodies and spice enthusiasts. Develop your own hot sauce recipes with unique flavor profiles and heat levels. Package your sauces creatively and highlight their artisanal nature. Etsy’s marketplace attracts buyers seeking flavorful and handcrafted condiments for their culinary adventures.
  • Artisanal Honey and Preserves: Artisanal honey and preserves provide a taste of nature’s sweetness. Your audience comprises individuals looking for quality spreads and natural sweeteners. Start by sourcing raw honey and fresh fruits. Craft unique preserves and infuse honey with natural flavors. Etsy’s user-friendly platform simplifies the listing process, allowing you to showcase your artisanal honey and preserves to food lovers worldwide.
  • The Culinary Delights Offered on Etsy: Etsy’s marketplace is a haven for culinary artisans and food lovers. The platform’s diverse range of artisanal food and beverage products attracts customers seeking unique flavors and high-quality ingredients. Etsy’s integrated messaging system facilitates communication with customers interested in exploring gourmet and handcrafted culinary delights.

Personalized Pet Products

  • Custom Pet Collars and Tags: Custom pet collars and tags offer a stylish and functional way for pet owners to keep their furry friends safe. Your target audience includes pet owners looking to personalize their pet’s accessories. Source durable materials, such as high-quality collars and tags. Offer customization options like engraved names and contact information. Etsy’s platform simplifies the listing process, making it easy to connect with pet lovers seeking unique accessories for their pets.
  • Handmade Pet Beds: Handmade pet beds provide comfort and style for pets of all sizes. Your audience comprises pet owners seeking cozy and aesthetically pleasing pet furniture. Invest in quality fabrics and filling materials. Design pet beds that match various home decor styles. Etsy’s marketplace allows you to showcase your handcrafted pet beds to a global audience of pet lovers.
  • Personalized Pet Portraits: Personalized pet portraits capture the essence of beloved pets through artwork. Your target audience includes pet owners looking for meaningful and customized pet memorabilia. Develop your artistic skills and create custom pet portraits from photographs provided by clients. Etsy’s platform simplifies communication, enabling you to discuss details and preferences with customers efficiently.
  • Unique Pet Accessories: Unique pet accessories encompass a wide range of items, from fashionable pet clothing to trendy pet toys. Your audience includes pet owners who want to pamper their pets with distinctive items. To start, source or create pet accessories that stand out in terms of design and functionality. Highlight the unique features of your products in your Etsy listings to attract pet-loving customers.
  • The Pet Lover’s Market on Etsy: Etsy’s marketplace is a haven for pet lovers, offering a diverse range of personalized and stylish pet products. The platform’s dedicated section for pet-related items reflects the growing trend of pet pampering and personalized pet accessories. Etsy’s messaging system facilitates smooth communication between sellers and pet owners seeking special items for their furry companions.

With Etsy’s user-friendly platform and dedicated sections for each niche, selling these items has never been easier. Etsy offers the ideal platform for connecting with your target audience and sharing your one-of-a-kind items with the world, regardless of your level of experience as an artisan or where you are in your business path. 

Etsy’s Growing Appeal

Etsy’s journey from a small startup to a global e-commerce powerhouse is nothing short of remarkable. Its user base has been steadily rising, and its sales figures continue to break records. But what’s behind this meteoric rise?

Well, Etsy’s appeal lies in its uniqueness. Unlike giant e-commerce platforms, Etsy caters to a niche and discerning audience – people who appreciate the value of handmade, personalized, and one-of-a-kind items. This isn’t just another online marketplace; it’s a creative community where artists, crafters, and artisans come together to share their passion with the world.

The benefits of selling on Etsy are manifold. For one, the entry barrier is refreshingly low. You don’t need a massive budget or an extensive inventory to get started. Setting up your own Etsy shop is a breeze, and you can start listing your products in no time. Plus, Etsy has earned the trust of buyers over the years. Shoppers know they’re getting something special when they buy from Etsy, and that trust translates into sales for sellers.

Advantages of Selling on Etsy

Selling on Etsy is like taking a shortcut to the world of e-commerce. The low entry barrier means you can turn your passion into profit without a hefty initial investment. All you need is a unique product, a creative spark, and a willingness to learn. Setting up your Etsy shop is a straightforward process, and you’ll find ample resources and guides to help you along the way.

One of Etsy’s most significant advantages is the built-in trust it enjoys among buyers. When people shop on Etsy, they’re looking for something more than mass-produced goods. They want items with character, charm, and a personal touch. Etsy has become synonymous with these qualities, making it the go-to platform for those seeking unique and handcrafted treasures.

But it’s not just about the marketplace; it’s about the community. Etsy boasts a supportive and vibrant community of sellers who are always ready to lend a hand. Whether you have questions about listing optimization or need advice on pricing your products competitively, you’ll find fellow sellers willing to share their expertise.

Etsy’s success isn’t solely due to its platform and user-friendly features. It’s also riding the wave of several market trends that have been gaining momentum. First and foremost, there’s a noticeable shift in consumer preferences towards handmade, personalized, and unique products. People no longer want mass-produced items that everyone else has. They want something that reflects their individuality.

Sustainability is another significant trend that Etsy aligns with perfectly. Many shoppers are becoming more environmentally conscious, seeking eco-friendly options that leave a smaller carbon footprint. Etsy sellers who offer products made from sustainable materials or embrace recycling and upcycling are finding a receptive audience.

Supporting small businesses has also become a priority for consumers. They want to connect directly with artisans and creators rather than faceless corporations. Etsy provides the ideal platform for this connection, allowing buyers to support independent sellers and their creative endeavors.

Building a Successful Etsy Shop

So you’ve decided to start selling on Etsy, but where do you begin? Setting up a successful Etsy shop involves several crucial steps. 

  • First, create a shop that tells your story – your brand, your vision, your passion. A compelling shop story helps buyers connect with you on a personal level.
  • Pricing your products competitively is essential. Research similar items on Etsy to gauge the market and set a price that reflects the quality and uniqueness of your offerings. 
  • High-quality product photos are non-negotiable. Buyers rely on images to make purchasing decisions, so invest time in creating clear, well-lit, and detailed photos that showcase your products in the best possible light.

Etsy SEO and Marketing

Making sure that potential customers can see your products is made possible in large part by Etsy SEO or search engine optimization. Start by optimizing your product listings with relevant keywords. Think about the terms buyers might use to search for your products and incorporate them naturally into your product titles, descriptions, and tags.

But don’t stop there. Etsy’s success isn’t just about listing your products; it’s also about marketing them effectively. Consider utilizing social media and email marketing to reach a broader audience. Share behind-the-scenes glimpses of your creative process, engage with your followers, and build a community around your brand.

Customer reviews and feedback are essential for building trust and credibility. Encourage satisfied customers to leave positive reviews and promptly address any issues or concerns. Happy customers not only return for more but also become advocates for your brand.

Handling Orders and Customer Service

Once your Etsy shop starts attracting customers, you’ll need to manage orders efficiently. Etsy provides tools to help you fulfill orders and select shipping options that suit your needs. Timely communication with customers will save you from a missed opportunity. Respond promptly to inquiries and keep buyers informed about order status and shipping times.

Exceptional customer service can turn one-time buyers into loyal customers. Going the extra mile to ensure customer satisfaction can lead to repeat business and positive word-of-mouth recommendations. Remember that building a loyal customer base is a valuable asset for your Etsy shop’s long-term success.

Running an Etsy shop also comes with legal and financial responsibilities. You’ll need to understand your tax obligations as an Etsy seller, which may vary depending on your location and the scale of your business. Keeping accurate records of your income and expenses is essential for tax purposes and overall financial management.

Depending on your location and the nature of your products, you may need proper business licenses and permits. Compliance with local and national regulations is vital to avoid legal complications down the road. Etsy provides resources and guidance on these legal and financial aspects, ensuring sellers have the information they need to operate their shops legally and responsibly.

Overcoming Challenges

While Etsy offers an incredible platform for creative entrepreneurs, it’s not without its challenges. Common hurdles that Etsy sellers may face include increased competition, managing inventory, and staying on top of market trends. Fortunately, there are strategies to overcome these challenges.

  • One approach is to continually innovate and adapt your product offerings to stay ahead of the competition. 
  • You can also explore collaborations with other sellers or diversify your product range to appeal to a broader audience. 
  • Effective inventory management systems can help you keep track of your stock and prevent overstocking or understocking issues.
  • To stay current with market trends, engage with the Etsy community, and keep an eye on industry news and developments. Regularly reviewing and updating your shop’s strategy can help you overcome challenges and thrive in the dynamic world of Etsy selling.

Through proactive resolution of these issues and implementation of successful tactics, you may confidently traverse the Etsy marketplace and establish a prosperous virtual enterprise. With dedication, creativity, and a commitment to delivering quality products and exceptional customer service, your Etsy shop can become a successful and sustainable venture.

Ending Notes

Etsy is a treasure trove of creativity and craftsmanship, offering a vast array of unique products that cater to every taste and style. Whether you’re passionate about art, fashion, or home decor or simply want to turn your hobby into a thriving business, Etsy is the place to be. Its growing appeal, low entry barriers, and supportive community make it an ideal platform for aspiring entrepreneurs. 

8-figure Amazon seller and serial online entrepreneur since 2015. Research and practice various online business models, and apply his in-depth learnings to further expand and grow his businesses as well as help others to achieve greater successes. Ex-VP of a high tech VC in Vancouver and a Management Consultant with over a decade of experience in the industry. Master's Degree from HEC Paris.

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