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How to Sell Shirts on Amazon: Your Guide to Success


Have you ever considered selling shirts on Amazon? With millions of customers visiting the platform daily, it’s the perfect place to start your e-commerce journey. This article will teach you how to kickstart your online shirt-selling business and get ahead of the competition.

This article will outline the crucial steps you need to take to set up your brand, choose your products, and optimize your listings for success. By following these strategies, you can maximize your reach, get organic traffic, increase customer engagement, and turn your passion into profits.

First, let’s dive into creating your Amazon seller account, selecting your target audience, and finding the right shirt designs to capture their interests. With the foundation laid, you’ll be well-equipped to sell t shirts online store and make an impact in the world of e-commerce.

Understanding How Amazon Works

Amazon is a huge place. Amazon sellers know how strict the competition is and how it’s only getting more intense as days pass. When you’re about to kickstart a business in t-shirts, you should bring along an arsenal of knowledge.

The Importance of Research Before Designing Clothes

Before you start designing your shirts, it’s crucial to understand your target market. Researching popular trends and identifying niches will help you create unique and appealing designs. Monitor social media platforms, fashion blogs, and communities to stay up-to-date with the latest trends.

Once you’ve chosen a niche, study the competition. Analyze the top-selling shirts in your niche and identify their strengths and weaknesses. Understanding the market allows you to create designs that stand out and appeal to your target audience.

You don’t need any fancy tools to do this research. You can simply search the niche on your website of choice, and you’ll immediately be greeted by your top competitors. The product page description will be your best friend. Take notes of the number of sales per product sold, the material, the design aesthetics, the color, everything!

Never start designing clothes before researching the landscape. This helps you avoid wasting resources on designs that may not sell. After all, understanding your target audience is essential for success in any e-commerce business.

Amazon’s Algorithm and How It Impacts Your Sales

The Amazon algorithm determines how your products rank in search results. It considers factors such as sales history, customer reviews, pricing, and keywords. Just like any other business on Amazon, your main goal is to optimize your product listings to improve visibility and attract potential customers.

Regularly check and update your listings to comply with Amazon’s guidelines. Optimizing your product titles, bullet points, and descriptions with relevant keywords increases the chance of appearing in front of your target audience.

Also, focus on providing excellent customer service and collecting positive reviews. It increases your credibility as a seller and the product’s ranking in search results, leading to more sales and better visibility.

The Power of Keyword Search in the E-commerce World

Keyword research plays an essential role in e-commerce. When buyers search for products, they use specific keywords to find what they’re looking for. To ensure your products get discovered, you need to use relevant, high-ranking keywords in your listings.

There are various tools available, such as Keyword Scout or Helium 10, that can help you identify the best keywords for your niche. By incorporating these keywords into your product titles, descriptions, and backend search terms, you’ll be more likely to appear in search results.

Remember to regularly update your keyword marketing strategy to stay ahead of the competition. Constantly monitoring the market and adjusting your approach helps you maintain a strong presence on Amazon and boost your sales.

Setting Up Your Amazon Store and Printer

When it comes to selling on Amazon, there are several steps you can take. They are the following:

Opening an Amazon Seller Account

Your first step is opening an Amazon Seller account. Choose between an Individual or Professional account based on your anticipated sales volume. A Professional account is more suitable for a larger shirt-selling business, while an Individual account suits smaller-scale sellers.

Choosing Merch by Amazon

Consider using Merch by Amazon or Printful for print-on-demand services. Merch by Amazon is a print-on-demand service offered by Amazon that allows individuals and businesses to design and sell their custom t-shirts on Amazon’s marketplace.

The service was launched in 2015. It has quickly become a popular way for entrepreneurs and designers to start their t-shirt businesses without needing upfront investment or inventory.

To use this service, you have to apply for an invitation.

  • Here’s how it works:
  1. You create a design for your t-shirt using the Merch by Amazon design tool or your design software.
  2. Upload your design to the Merch by Amazon platform and choose the color and style of t-shirt you want to offer.
  3. Once your design is approved, it will be added to the Amazon marketplace and made available for purchase by customers.
  4. When a customer buys one of your t-shirts, Amazon prints and ships the product to the customer and handles all customer service and returns.
  5. You receive a royalty payment for each sale based on the price of the t-shirt and the Amazon royalty rate.

However, if you already have the facility to print the t-shirts on your own, lucky you.

The Road to Your Selling Tee Design

Like any other designer, the road to that final draft is long and arduous. However, once the final draft is in your hands (and in many customers’ hands), it will all be worth it. Here are some tips you can do to get a better idea of what you’d like to design.

Complying With Amazon Guidelines

Amazon has guidelines about your design. It’s very complicated, so designers are better off reading them before even starting to design.

Brainstorm, Brainstorm, and Brainstorm

To begin, brainstorm unique t-shirt design concepts that resonate with your target audience. Conduct market research to identify trends and niches. You can do so by simply searching for tees on Amazon and other platforms, including social media. Just make sure to input your niche, too, while searching.

Take your time to brainstorm. T-shirt sellers often spend the majority of their time brainstorming and designing.

Maintaining Eye-Catching Designs

Focus on clean, simple designs that convey a clear message. Utilize high-quality graphics and contrasting colors to ensure your t-shirts grab attention. Keep in mind the target audience’s preferences, whether it’s bold statements or witty humor.

Use graphic design software such as Adobe Illustrator, Photoshop, or Canva to create or refine your designs. Preview your designs on multiple shirt colors to ensure adaptability. Remember, simpler designs are often easier to print and visually appealing.

Collaborating With Designers or Going Solo

If you’re not a skilled designer, consider collaborating with a professional to bring your ideas to life. Platforms like Fiverr, Upwork, or 99designs connect you with experienced t-shirt designers.

Be specific in your creative brief and communicate your vision effectively to ensure a successful outcome. Remember that you’ll be paying these artists, so check their portfolios and pricing.

Even if you can design independently, asking for collaboration with other designers is still an option. There’s no harm in doing it as long as you two can incorporate the designs well.

You also need to remember that asking for ideas from your friends and family is also a form of collaboration, and it’s free to do so.

Selecting the Right Fulfillment Method

Finding the ideal fulfillment method for selling shirts on Amazon can be the key to scaling your business effectively. In this section, we’ll discuss various fulfillment methods and their pros and cons, as well as give you some tips on finding the most profitable print-on-demand products to sell on Amazon.

Remember, a smooth operation is crucial for keeping your customers happy and generating more sales and revenue.

Amazon Merch on Demand

As mentioned above, Amazon Merch on Demand will handle the printing, shipping, and customer service. Because of that, you can expect the following benefits:

  • Low, upfront costs: You don’t need to invest in inventory or equipment, and there are no fees to list your products on Amazon.
  • Large customer base: Amazon has millions worldwide, giving you access to a large potential audience for your designs.
  • Easy fulfillment: Amazon handles all printing, shipping, and customer service, leaving you free to focus on designing and marketing your t-shirts.
  • Built-in traffic: Because Amazon is such a popular marketplace, your designs have the potential to be seen by a large number of people without any additional marketing effort on your part.

However, it also has some cons to consider:

  • Higher fees may cut into your profit margin

Having Amazon take care of the printing, shipping, and customer service means there are service fees and the royalty you will have to pay. If you notice, the higher the price of the item sold, the higher the royalty costs. The percentage charged by Amazon is quite substantial.

To give a picture, as mentioned in the link, in the US, if the price is $15.99, you have to give $1.93 to Amazon as a royalty. That’s already 12% off of your revenue. If you sell the item at $25.99, Amazon charges you $9.32, 35% of your revenue.

Thus, your design has to sell well to use this brilliant yet expensive service.

  • Less control over branding and packaging

Usually, t-shirt sellers have personalized packaging to incorporate their brands. To add a personal touch, t-shirt sellers usually also give stickers, thank-you cards, or business cards to their customers.

Personalization, even at the slightest, to your packaging markets your brand even more. Obviously, having your shirts shipped by Amazon means that they will box them, too. This means that using Amazon Merch on Demand will make you lose this freedom.

Choosing a Non-Amazon T-shirt Fulfillment Provider

If Merch by Amazon isn’t a viable option for you, there are these alternatives:

When it comes to print-on-demand providers, Printful and Printify are popular options. Printful offers higher-quality printing, a wider variety of products, and seamless integration with Amazon. However, Printify often has lower prices and a more extensive network of print providers, which can be helpful for global shipping.

To make the right choice for your business, consider factors like product quality, shipping times, and integration with Amazon. You may also want to test each provider by ordering samples to evaluate their offerings first-hand.

However, if you happen to have the budget and are serious about focusing on this business, do consider printing on your own. You will need the printing machine, the inks, the skills, and the maintenance.

It’s a lot to take care of, but it should be worth it in the long run.

Preparing Your Storefront and Product Listings: A Winning First Impression

When it comes to selling shirts on Amazon, your brand’s visibility matters, a recognizable and unique brand helps you stand out amid the competition. Spend time creating a memorable logo and consistent visual elements for your storefront.

Storefronts are generally important to any business. However, since t-shirts are all about design, you have to convey the message to people that you are capable of designing t-shirts; cool-looking ones, that is!

However your storefront ends up looking, it will have to live up to the quality of your product in terms of quality and design aesthetics.

Strive to differentiate your brand by offering exceptional designs and value. Customers should feel a connection with your brand’s story and identity, fostering loyalty and repeat purchases.

Tips for Creating Engaging and Informative Product Listings

High-quality product listings boost conversions and increase customer satisfaction. Start with appealing and detailed product photos, showcasing different angles and color options. Images should be clear, well-lit, and accurately represent your shirts.

One thing to note is that the photos of the shirts cannot include a model wearing them, and it has to be just pictures of the item. Other pictures may include the design, size chart, and material.

When crafting your product descriptions, focus on key features, and use bullet points like this:

  • Materials: Detail the fabric composition and quality
  • Fit: Provide information about the fit and sizing
  • Design: Describe the design elements and inspirations
  • Care instructions: Explain how to wash and maintain the shirt

Using well-written and structured descriptions makes it easy for potential customers to understand your products and make informed decisions.

Optimizing Your Amazon Listings for Your Online T-shirt Business

Your search ranking on Amazon is critical for driving sales. Optimize your listings by researching keywords and incorporating relevant terms into your titles, descriptions, and tags. Be strategic and avoid using the same keywords too often, as it may harm your listing’s ranking.

Monitor your listing performance and make adjustments as necessary. Utilize Amazon’s advertising tools, like sponsored products and headline search ads, to promote your shirts and gain exposure. Additionally, monitor customer feedback and reviews to identify areas of improvement and maintain a high reputation.

Promoting Your T-shirt Listings: Get Your Products in Front of the Right Audience

In this section, we’ll delve into the best strategies for promoting your t-shirt listings on Amazon to find the right customers and grow your sales. These tactics range from paid advertising, creative marketing techniques, and scaling your clothing line.

Use Paid Advertising

Begin by utilizing Amazon’s built-in tools for sellers, such as Sponsored Products and Sponsored Brands. These can help boost your products’ visibility and drive potential customers to your listings. Make sure your ads are well-targeted, and don’t hesitate to adjust your bids based on your desired return on investment (ROI).

Creative Strategies to Market Your Products on Amazon

Think outside the box when promoting your t-shirt listings. Engage with people in online communities, like Reddit or social media groups, where potential customers share their interests. Remember to contribute value and engage personally rather than simply advertising your products. This will establish trust and loyalty.

Create captivating multimedia content that showcases your designs, such as videos, blog posts, or infographics. Share this content on your social media and YouTube channels to further reach potential customers.

Do keep in mind that several social media platforms do not allow product promotions. Check their guidelines and make sure that your form of promotion does not violate any clause in the guidelines. Violation of guidelines will not be a good look at your brand.

Scaling Up Your Clothing Line: From Hobby to Full-Time Business

As you begin to experience success with these marketing tactics, consider scaling up your clothing line from a hobby to a full-time business. By diversifying your offerings, investing in professional design tools and equipment, and optimizing your supply chain, you can position yourself for sustainable growth.

Here’s a simple plan for scaling up:

Implementing these strategies will not only help you reach a larger audience but also set you up for long-term success in the world of t-shirt selling on Amazon.


In summary, selling shirts on Amazon can be a lucrative business venture if done correctly. By following the steps to create strong designs and utilizing the tools available, you can increase your chances of success.

To streamline the process, try researching and targeting specific niches with high demand and low competition. Just like in any other business, your product has to win over some aspect against the already existing products.

Along with that, do optimize your product listings with concise yet informative descriptions and high-quality images. T-shirts are meant to be worn, after all. Customers would want to imagine themselves wearing your product.

Lastly, you must utilize Amazon’s advertising and promotion features to improve visibility. Collaborate with friends who are photogenic and make them wear your merchandise. Spread the shots to your social media, ads, and product listing.

Additionally, fostering positive customer relationships through excellent customer service and timely communication can lead to repeat business and increased brand recognition. Remember, consistency and persistence are key to building a successful t-shirt store on Amazon.

Frequently Asked Questions (FAQs)

How do I find print-on-demand products through keyword research?

To find print-on-demand products using keyword research, start with Amazon’s advertising platform. Use the keyword planning tool to discover trending search terms related to your t-shirt niche. Additionally, explore popular t-shirt categories, subcategories, and customer reviews for inspiration.

What are Some tips for success with Amazon print-on-demand?

First, use high-quality designs since quality art attracts customers. Invest in excellent design work. Second, do niche targeting. Understand your target audience and craft designs that resonate with them. Finally, conduct keyword optimization. Optimize your product listings with relevant keywords to improve visibility in search results.

How do I list My Product on Amazon Merch on Demand?

To list your product on Amazon, sign up for an Amazon Seller account, choose the “Print-on-Demand” option, and follow the guided process. Upload your design, select your product type and colors, set your price, and enter your brand, product description, and essential information. After completing these steps, your t-shirt will be available for purchase.

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